Digital ad buyers know the ins and outs of audience-based buying better than anyone. Many have been masters of programmatic ad buying for more than a decade.
Let’s face it -- buying data can be a risky proposition. Here are several reasons to never blindly trust anyone offering the best data set on the web.
Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.
October 29, 2020- Singapore: Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider.
Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement
New York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program.
