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Is Your Marketing Organization Ready for What's Next?

Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative Marketing Campaigns

SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in Show

Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement

News Type: 
MMA Press Release
Beyond “Vanity Metrics”: Key Measurements For Customer Engagement

Beyond “Vanity Metrics”: Key Measurements For Customer Engagement

Dec 3, 2020 · Global

Everyone knows that data is essential to modern marketing. But while companies around the world are investing in new marketing technologies to gather and manage customer data, they often find that these investments don’t accomplish much. One of the biggest challenges marketers face is not knowing what to track, measure, and the impact this has on their marketing strategy.

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Neha Aletty Amanda Record

Peloton Interactive

When It Comes To Data, Trust But Verify

October 30, 2020

Digital ad buyers know the ins and outs of audience-based buying better than anyone. Many have been masters of programmatic ad buying for more than a decade.

Let’s face it -- buying data can be a risky proposition. Here are several reasons to never blindly trust anyone offering the best data set on the web.

compliance safety, brand safety, mobile advertising, privacy

Compliance Safety is the New Brand Safety

October 30, 2020

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

Integral Ad Science Appoints Industry Veteran Tom Sharma as Chief Product Officer

October 29, 2020- Singapore: Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider. 

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Content Tags (Deprecated): 
Tony Sharma
Chief Product Officer
IAS
News Type: 
Member Press Release

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