Global

Preventing mobile fraud can seem like a futile effort. Fraudsters are constantly evolving and coming up with sophisticated new ways to siphon marketing dollars from acquiring real customers. How should marketers safeguard their apps? This webinar will offer an inside look at how leading companies are combating mobile fraud. Attendees will learn about the types of mobile fraud, how to identify if it’s happening to you and discuss proven real-world tactics to reduce fraud and establish controls to protect your advertising spend.

You’ve done an audit and discovered serious fraud violations, now what? From the perspective of marketers, this lively discussion will talk about the value and benefit of getting a handle on fraud, how to monitor signals to dynamically block and establish controls in real-time, and advice on collaborating with partners and networks.

With the increased complexity of protecting a brand’s image and reputation from the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety and fraud mitigation strategy. In support of these efforts, the MMA, together with brand leaders, has created a Brand Safety Guide.

In an effort to frame the potential impact of the Apple IDFA (Identifier for Advertisers) changes (requiring a user’s opt in) with the upcoming release of iOS14, the MMA has brought together a panel of marketers and technology experts that will help you understand the potential implications to your business. As the mobile ecosystem continues to evolve into a cookie-less world with increased privacy laws, brands need to find new ways to attribute marketing spend, target consumers with creative personalization and find ways to mitigate the potential for increased fraud.

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: Exclusive preview of a to-be-published book with new findings on brand growth.

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, you can learn the details of each framework and engage with the respective thought leader - so you can make educated decisions on the optimal approach to drive growth for your business.

Framework Summary: Building equity with the advertising basics of creative, reach, targeting, and timing.

Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before. 

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

Why Attend:

- Hear from leading brands, Akbank and SAS, on how they are actually using AI to support their customer strategy.

- Understand the opportunities and challenges of processing vast quantities of data

- Learn what AI means for marketing in the New Normal

Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.