Global

MMA EMEA Webinar Series "There is no New Normal" How Covid-19 is driving Consumer Transformation?

Nov 4, 2020 · Global

The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.

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EMEA Video Podcast Series - 'There is no new Normal'

Oct 14, 2020 · Global

With subject matter experts from marketing to technology, the MMA EMEA Podcast series is designed to help build mobile marketing capabilities for marketers by providing information in clear and concise interviews developed to inform and inspire.

In this sesion Ionut Ciobotaru, founder of PubNative and the Chief Product Officer of Verve Group, talks to Peggy Anne Salz about PubNative Joining Forces With Applift And Verve To Form The Unified Data-First Brand Performance Ad Platform, VERVE GROUP.

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MMA Town Hall: Find Out How the MMA Can Help Your Marketing Efforts Today

Oct 26, 2020 · Global

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.

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MMA Town Hall: Find Out How the MMA Can Help Your Marketing Efforts Today

Oct 23, 2020 · Global

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.

Log In to Watch

Members Only

MMA Town Hall: Find Out How the MMA Can Help Your Marketing Efforts Today

Oct 21, 2020 · Global

At MMA we take marketing seriously. That’s why we spend millions of dollars on research each year, to validate—and create—the tools and techniques that enable brands to perform at their best.

Join us for the MMA Member Town Hall and learn how to leverage our intellectual property related to marketing productivity, risk management, attribution, organizational structure and other topics that are of real interest to marketing executives worldwide.

Log In to Watch

How Miller Lite and Charmin Both Leveraged Twitch Influencers to Reach the Unreachables

Oct 28, 2020 · Global

The unreachables are a highly desirable demographics made up of tech savvy millennials that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community

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