This is MMA Global's member onboarding guide, covering four main areas of benefits:
Events & Education — Access to member-only webinars, on-demand content, the POSSIBLE conference, and the invite-only CMO & CEO Summit.
Think Tanks & Communities — Alerts for research from MATT, MOSTT, DATT, and ALTT think tanks, plus opportunities to join Labs, participate in the Marketers Future Collective peer group, and consult with MMA's research team.
Labs, Insights & Communications — Access to research studies and lab results, SmartBrief subscriptions, the AI Resource Center, and the ability to submit content for MMA's newsletter.
Tools & Guides — Three benchmarking tools: the Marketing Capabilities Benchmarking Tool, Corporate Data Maturity Study, and Marketing Measurement Quality Score (Incrementality) Tool.
New members are directed to start at mmaglobal.com/get-started, with questions going to [email protected].
