DACH

MMA NEXT! CONFERENCE 2025

DACH

4 DECEMBER 2025 | Berlin

State of AI in Marketing in Germany 2024

Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.

Released:

October, 2024

File Size:

8.06MB

Education Section:

Benchmark Studies, Guidelines, Research, Trends Reports

Region:

Europe, DACH

Keywords:

AI, DACH, Europe, 2024, germany, AI in marketing, report

MMA @DMEXCO 2024

DACH

September 18-19, 2024 | Cologne, Germany

add to calendar

MMA Germany Düsseldorf Meet-Up 2024

DACH

June 12, 2024 I Düsseldorf, Germany

add to calendar

AI Advisory Council

This council aims to lead the way in shaping the future of AI, Data, and Martech by fostering a community of forward-thinkers and experts who along with MMA are dedicated to advancing responsible, AI led and data-driven innovation and marketing technology

Why AI Advisory Council:

The subject of AI is fast-evolving, and keeping up with the pace can be difficult. The Advisory Council will ensure the right platform is provided for industry representatives to discuss challenges, engage in knowledge sharing, and drive collaboration for growth.

Objectives of the AI Advisory Council: