Webinar Series: Mastering Multi-Touch Attribution
MMAs four-part webinar series designed to demystify multi-touch attribution (MTA) will educate marketers and provide guidance in identifying and harnessing the best MTA methods. The webinars will share in-depth MTA modeling techniques and use cases, as well as provide a sophisticated scoring methodology and tools that can be used to fine-tune and accelerate the MTA provider selection process. Attendees will learn real-world strategies that can help them improve marketing initiatives and connect marketing to tangible business outcomes.
Each session will include 45 minutes of content and 15 minutes for Q&A.
If your company is an MMA member and you need log-in information, please email [email protected].
This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
You will:
If your company is an MMA member and you need log-in information, please email [email protected].
Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization.
You will:
If your company is an MMA member and you need log-in information, please email [email protected].
Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.
You will:
If your company is an MMA member and you need log-in information, please email [email protected].
Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.
You will:
- Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
- Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
- Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI