Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.
Wednesday, May 7, 2025
The Free Streaming Revolution: Premium Content, Unique audience signals, Measurable outcomes
Video marketing has become the backbone of modern-age brand building. This session will explore key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach, and new-age ad-tech to elevate advertising experiences.
From Brand to Store: How AI is Powering Hyperlocal Growth
AI is transforming the path from brand awareness to in-store action. While consumers form associations with brands, their experience of getting to know the brands takes place through local interfaces. And with the advent of advanced capabilities such as AI, this consumer journey has evolved in dynamic ways. This conversation will offer insights into the usage of AI towards driving footfall, optimizing local marketing efforts, personalizing customer experiences at scale, and achieving strategic business objectives.
From Views to Value: Turning Short-Form Video Engagement into Conversions
CTV Unplugged: The Next Big Leap in Digital Video & Measurable Reach
This session will spotlight how CTV is emerging as a high-growth, high-impact medium - offering the scale of traditional TV with the targeting and measurability of digital.
Search, Stream, Scroll, Shop : Unlocking new age consumer behaviour with Google & Youtube
Amid shifting consumer behaviour, this session will highlight how Google and YouTube enable brands to connect with consumers across searching, streaming, scrolling, and shopping. It will also cover how Google AI empowers brands to navigate through complex consumer journeys, automate and optimize advertising campaigns for better impact.
Ethical Influencing: How Responsible Influencer Marketing Drives Long-Term Brand Growth
Thursday, May 8, 2025
Annual Report Launch - CMOs GUIDE TO GROWTH HACKING (5th edition of Modern Marketing Reckoner)
Decoding CMO’s Guide to Growth Hacking [Modern Marketing Reckoner - 5th Edition]
Retail Media 2.0: The Next Wave in Evolution of Digital Media
This session will explore how retail media networks are transforming from pure performance platforms to sophisticated marketing ecosystems. The session unveils how brands can leverage rich first-party shopping data to inform strategic business decisions and product innovation. Industry leaders will discuss the emergence of upper-funnel advertising formats that enable brand storytelling, and how unified measurement frameworks are finally connecting awareness to purchase. Discover how retail media's full-funnel capabilities are delivering unprecedented insights into consumer behavior, enabling precise attribution, and creating new opportunities for brands to engage shoppers across their entire journey.
Inclusive AI for Bharat: Empowering Rural Communities and Driving Sustainable Growth
This power-packed panel dives into how brands, platforms, and technology leaders are building inclusive AI-driven solutions that empower rural India. From voice-first GPT-level engines that work without screens, to on-ground innovations by FMCG giants, the session showcases how AI can bridge access, scale impact, and fuel long-term growth for Bharat. Expect real stories, bold ideas, and a live unveiling of a breakthrough AI platform designed for every voice in India.
