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What Is The Creative Council?
A council of 15+ senior creative leaders — including CMOs, CCOs and Creative Directors from leading brands, agencies, publishers, ad tech and media — convened by MMA Indonesia.
Its mandate is to shape the creative agenda for Indonesia's marketing, drive industry thought leadership, and champion Indonesia’s creative excellence on the regional MMA stage.
Why Now
Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.
