BMW has selected China for a world-first in advertising - personalized video messages delivered directly to cell phones. The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, address individual customers with a holiday greeting that is uniquely tailored to a specific individual.

February 2010 | Collegeville, PA - Movitas, the leading mobile communication, marketing and commerce platform for the hospitality industry, has launched a website that offers direct access to its mobile business platform. With a free trial, hotels and resorts can leverage their guests own mobile devices to improve revPAR, manage on-property marketing campaigns and enhance the guest experience.

Hotels, resorts and conference centers recognize that powerful web-enabled phones are commonplace among travelers, and have used Movitas.com to:

LOS ANGELES – January 19, 2010 – Mobile Messenger, the leading mobile solutions provider, and Telescope, Inc., the premier participation media and marketing pioneer, today announced a partnership to facilitate compelling mobile campaigns for high-profile participation media and entertainment clients. Media companies can tap the Mobile Messenger - Telescope relationship to monetize their content more effectively and allow consumers to engage with their favorite television shows and media brands in a variety of ways.

Crocs Set To Expand Mobile Marketing with Knotice’s Concentri® Mobile and Strategic Expertise

California, London, Singapore, Bangalore (15 December 2009) – InMobi announced today that it has grown to become the largest mobile advertising network in South Africa with over 650 million mobile ad requests per month. The service offerings of InMobi have also been expanded to other countries in Africa such as Kenya, Nigeria and Egypt which are also beginning to show a significant growth in mobile advertising.

InMobi, the largest mobile ad network in international markets, adds to its list of high-profile top quality management with the hiring of an ex-GroupM and a 15 year internet & mobile veteran as the Head of APAC.

Innovative mobile IM leader and cutting edge ad network technology has proven to be a stellar combination generating a 100% ad revenue increase in under 4 months

Mobile Solutions Provider Movitas Acquires Mobile Marketing Association Member PhindMe

Advances Strategies for Bringing Mobile Solutions to Location-Centric Businesses

Mobile Asia Congress 2009, Hong Kong, November 18, 2009 – Mobixell, a leading provider of innovative mobile advertising and multimedia solutions today announced its partnership with Mauj Mobile, a leading Indian content and mobile marketing services provider, to deliver a full cycle service in mobile advertising. The partnership between the two companies will provide a complete commercial and technological package for managing operators’ advertising inventories for global and local brands in the region.

Text Messages from Santa

Santa's new SMS Gateway allows Loved ones to schedule personalized text messages from Santa to be delivered to family and friends. Anchor Mobile in St. Louis has developed the system for Santa and created an affiliate program, all of which raises money for the March of Dimes.