MMA Press Release

Bank of America’s Louis Paskalis, the former MMA North America Board Chair, will chair new MMA Board that aims to tackle complex issues across media

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

The State of the Industry: Mobile Marketing in EMEA 2020

29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.

Continues MMA’s Transition to ‘Whole Ecosystem’ Governance, Led by Marketers/CMOs and Includes Engagement by Media Plus AdTech & MarTech.

The Four leading Marketing Science Gurus lay out their growth frameworks in a content series that culminates in a CMO debate

New Free Attribution Fraud Assessment Tool Launched at MMA MATT Unplugged Virtual

Includes Aggregated Content on Covid-19’s Impact Around the World as well as Guidance for Brands on Marketing and Advertising in the Current Climate 

Marketers Continue to Believe in MTA Despite Increasing Privacy and Data Challenges in the Ecosystem

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Dubai – December 17, 2019 – Celebrating the teams and talent who are leveraging the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) MENA today announced the shortlist for the Smarties MENA Awards Programme.

Norm De Greve, CMO, CVS Health Corporation Assumes Role as Chair

NEW YORK (November 19, 2019) — As the only global industry-wide marketing and media trade group, today the MMA announced the appointment of 14 new industry leaders including marketers, technology enablers, media companies and agencies to the North America Board. Also, in keeping with the board’s marketer-led commitment, Norm De Greve, CMO, CVS Health Corporation takes the helm as Chair.