Norm De Greve, CMO, CVS Health Corporation Assumes Role as Chair
NEW YORK (November 19, 2019) — As the only global industry-wide marketing and media trade group, today the MMA announced the appointment of 14 new industry leaders including marketers, technology enablers, media companies and agencies to the North America Board. Also, in keeping with the board’s marketer-led commitment, Norm De Greve, CMO, CVS Health Corporation takes the helm as Chair.
SMARTIES X Best in Show Awarded to Gud and Wunderman Thompson Brasil for “Rescue Dogz” and Pizza Pizza and Media Experts for “Blazing into Late-Night” wins North America Best in Show
Spotify, Mindshare, WundermanThompson Brasil, KFC and PepsiCo Receive Industry Awards
Dirigida a CMO´s y profesionales con nivel de dirección, la jornada organizada por la Mobile Marketing Association en Buenos Aires contará con la presencia de prestigiosos disertantes.
El MMA Innovate Buenos Aires 2019 es un evento para asociados a MMA y directivos de la industria marketing y la publicidad que, a partir de las disertaciones de reconocidos expertos, invita a reflexionar sobre el futuro de la actividad en un mundo hiperconectado por dispositivos móviles. El encuentro se realizará el próximo 16 de octubre en el Park Hyatt de 9 a 13 horas.
Reinforces MMA’s Industry Leadership as the only Trade Group to Provide Actionable and Technical Guidance on how Advertisers can Improve Marketing Productivity and Maximize the Impact of their Media Mix
NEW YORK (October 18, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today released the first ever Multi-Touch Attribution (MTA) Journey Map, reinforcing marketing measurement as a top industry priority.
Experienced board members to help businesses in the region shape the future of marketing with mobile
SINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile.
Diverse Board of Marketing, Media and Technology Leaders Bolsters MMA’s Global Commitment to Scientific Insights, Actionable Tools and Industry-Wide Collaboration for the Greater Good
Newly Launched SMARTIES X Program is the World’s First Marketing Award Recognizing Innovation - Nike, Chipotle, Coca-Cola, McDonald’s Pepsi all make shortlist
Según un estudio realizado por la Mobile Marketing Association, la exposición de los consumidores a publicidades ha venido incrementándose año a año. Tan solo en 2019 la inversión publicitaria global fue de 440 mil millones de dólares.
El móvil es la plataforma de mayor crecimiento en el segmento de gaming: el 83% de las mujeres en Argentina juega. Para los anunciantes, este canal es una nueva forma de entablar una relación de proximidad y admiración con su público.
