MMA Press Release

With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA UK today reveals the shortlist for its 2017 MMA UK Smarties Awards.

The MMA UK entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals. The jury evaluates the shortlisted campaigns within 14 categories based on four criteria: strategy, execution, creativity, and business impact.  

London – 24 September 2017 – With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA EMEA today reveals the shortlist for its 2017 MMA EMEA Smarties Awards. More entries than ever before have been received this year from across the whole region including from France, Germany, Holland, Mauritius, Russia, South Africa, Spain, Turkey, UAE and UK.

Business Impact will be at the Core of which Campaigns Take Home the Coveted Smarties

Goodyear CMO Richard Kellam Leads Nearly 30 Brand and Agency Executives Through New Judging Criteria Focused on Business Impact

Gupta Replaces Dunkin’ Brands Veteran John Costello to Continue Marketer-Focused Mission

Partnering with WARC, MMA Launches Business Impact Index – and Business Impact Award -- to Identify, Rank and Award Agencies and Brands That Deliver the Highest Level of Campaign Impact

North America Smarties Launch, Plus New Awards for VR/AV and 360-Degree Video

London, June 12th, 2017 – S4M (Success for Mobile), a mobile programmatic advertising company, recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France.

El capítulo local de la Mobile Marketing Association anunció hoy que Sol Flores, Senior Regional Digital Marketing Manager de PepsiCo para Latam, será su nueva Presidenta

Senior-Level Marketers to Share Insights and Best Practices for Optimizing Campaigns Beyond Marketing May 9-10 in New York City