El encuentro de la Mobile Marketing Association reunió a más de 500 asistentes para discutir el futuro de la publicidad a través de dispositivos móviles.

La ejecutiva de Johnson & Johnson encabeza ahora la gestión de la filial argentina, en tanto que Juan Korman, de Fit BBDO, asumió como vice.

Buenos Aires, 5 de agosto de 2018 – La Mobile Marketing Association (MMA), asociación global conformada por la mayor comunidad de líderes de marketing con foco en mobile, anunció la renovación de sus autoridades con la designación de Laura Rapino como presidenta y de Juan Korman como vice en su sede local.

Report provides first comprehensive list of digital media platforms’ data policies and recommendations for how marketers can achieve effective multi-touch attribution despite data sharing limitations.

The Mobile Marketing Association South Africa (MMA SA) has announced the 14 new board members and strategic partners who will spearhead the delivery of the MMA SA’s future development over the next year.

South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry.

Groundbreaking Scientific Neuroscience Cognition Research Assesses the Time Needed to Trigger Cognitive Processing of Advertising in a Mobile Environment is Faster than the Blink of an Eye

UNILEVER AND MCDONALD’S TAKES TOP GLOBAL HONORS FOR ADVERTISER AND BRAND DRIVING THE HIGHEST LEVEL OF BUSINESS IMPACT

Annual Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

Eight out of 10 Marketers Expect Mobile Ad Fraud to Continue Being a Big Problem Despite Ongoing Efforts to Combat it.

New York – [Dec 21, 2018] - As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), today announced the formation of the first-ever brand-led “Future of Mobile Fraud Council”.

La MMA anunció sus nuevas autoridades para Argentina 2019. Lucila Costantini, Marketing services Head Latam South de Johnson & Johnson, será su presidenta, mientras que Guido Lofiego, de AB Inbev, será el vice.