MMA Press Release

Rich Media, High Impact In The Palm Of Your Hand | Rich Media, Alto Impacto Al Alcance De La Mano

El desarrollo tecnológico en la industria publicitaria mobile ha permitido la creación de anuncios de alto impacto, facilitadores de la interacción de los usuarios con una gran gama de estímulos audiovisuales, los cuales permiten a las grandes marcas lograr un mayor engagement.

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MMA Press Release

Smartphones, the new 1st screen | Smartphones, la nueva 1ra pantalla

De manera periódica, la MMA acerca artículos de interés sobre los temas más relevantes del universo mobile. En esta oportunidad, Luis Caretta de Logan, una de nuestras empresas asociadas, expone sobre video mobile y su crecimiento.

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MMA Press Release

Valentine’s weekend saw 18% heavy footfall on an average in top shopping destinations across South East Asia: Near study

There was a significant rise in the number of shoppers during the weekend of Valentine’s in Hong Kong, Indonesia – Jakarta and Singapore as compared to the Chinese New Year, Christmas and New Year weekends, according to the latest research by Near, the leading location intelligence company in the region. While shopping locations in Singapore saw a 25% increase in footfalls, Hong Kong and Jakarta experienced a 15% increase in footfalls on the Valentine’s weekend. Relative to these countries, Kuala Lumpur in Malaysia saw 30% higher footfalls during the weekends of Christmas and New Year weekends.

Submitter's Company:

Near

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Near

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MMA Press Release

Big Mobile launches the next generation of high impact mobile ad formats.

Singapore – September 29, 2014 – Big Mobile, APAC’s leading independent mobile specialist, has launched a range of creative new high impact display advertising formats specifically designed for smartphone and tablet.

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MMA Press Release

MMA EMEA Reveals the Shortlist for its 2014 Smarties™ Awards Recognising the Best in Mobile Marketing from Around the Region

Effective business results combine with outstanding creative from Brands and Agencies to make the shortlist

London, England (September 4, 2014) – The Mobile Marketing Association (MMA) in EMEA continues to deliver on its mission to accelerate the transformation and innovation of marketing through mobile by revealing today the shortlist for its inaugural Smarties ™ Mobile Marketing Awards.

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SMARTIES

EMEA

London Forum

Mobile Knowledge Centre

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MMA Press Release

Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising

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MMA

Mobile Marketing Association

Press Release

SMARTIES

jury

create and marketing leaders

global cheif creative officer

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The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks

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MMA Press Release

MMA Appoints Chris Babayode as Managing Director for EMEA Region

London, UK, 23rd January, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the appointment of Chris Babayode as Managing Director for EMEA. He will be working alongside the organisation’s global leadership team, led by CEO Greg Stuart, to expand the MMA’s voice and reach in the EMEA region.

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MMA Press Release

Every Moment is Mobile: The MMA Mobile Circus Returns to the Cannes Lions International Festival of Creativity

The MMA, the official mobile sponsor of the 60th Cannes Lions International Festival of Creativity, architects a program that highlights the power and potential of mobile marketing

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MMA Press Release