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The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Short List

Johannesburg, 27 July

The Mobile Marketing Association of South Africa today released the finalists for the coveted 2015 Smarties™ Awards for South Africa. The South African SMARTIES Awards are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.

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MMA Announces Jury Panel for its Smarties™ 2015 EMEA and UK Awards

Advertising and marketing leaders from R/GA, JWT, Ogilvy One, Mr. Lama Studios, BP, Nike, Heineken®, Starcom Mediavest and Zenith Optimedia come together to judge this year’s Mobile Marketing Association’s (MMA’s) Smarties™ Awards for EMEA & UK
 
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The Mobile Marketing Association of South Africa Announces the 2015 SMARTIES Judges Panel

MMA Standard Bank SMARTIESTM Awards

Panel of Judges Announced

 

Johannesburg, 2 July 2015

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PlaceIQ's Duncan McCall Named to Mobile Marketing Association's North American Board of Directors

Duncan McCall, CEO and co-founder of PlaceIQ, has been appointed to the Mobile Marketing Association's (MMA) North American Board of Directors. Mr. McCall joins this exclusive group of members, comprised of recognized leaders in marketing across retail, CPG, finance, technology and more.
Submitter's Company: 
PlaceIQ
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MMA collaborated with Google in training #MomentoMóvil taught in Argentina, Chile and Peru | LA MOBILE MARKETING ASSOCIATION JUNTO A GOOGLE EN #MOMENTOMÓVIL

Buenos Aires, 8 de mayo de 2015. Con el objetivo de ayudar a las marcas a sumergirse en el mundo Mobile, difundir las mejores prácticas y puntos claves del marketing Mobile, la MMA colaboró junto a Google en los entrenamientos dictados en ‪#‎MomentoMóvil en Argentina, Chile y Perú.

 

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MMA Announces Jury and Redefined Categories for Global Smarties™ Awards

Daniel Bonner, Razorfish Global Chief Creative Officer, Will Serve as Jury Chair For Second Year in a Row; Leads More Than 20 Global Brand Marketers and Agency Leaders
 
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The MMA Announces New Guidelines for Mobile Native Ad Formats to Help Bring Greater Efficiencies to Agencies and Marketers

Guidelines Intended to Reduce the Friction in Planning, Transacting, Executing and Evaluating Mobile Native Ad Campaigns
 
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Using Location for Audience Targeting | SEGMENTACIÓN DE AUDIENCIAS BASADAS EN LA GEOLOCALIZACIÓN

Buenos Aires, 9 de Abril de 2015. Soledad Moll, Gerente del capítulo local de la MMA (Mobile Marketing Association), presenta este informe que revela cómo la ubicación del usuario móvil se está transformando en un componente esencial en la creación de segmentos de audiencia precisos para el marketing móvil.

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MMA Announces 39 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

New Members Include Marketing Innovators From Foursquare, VEVO, Starcom Worldwide, Johnson & Johnson, The Wendy’s Company and More
 
New York – March 31, 2015 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of 39 new members from a variety of different industries, including tech, media, finance and consumer goods, among others.
 
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The MMA Announces Results From First-Ever Cross Marketing Effectiveness Research (SMoX) Conducted for Mobile, Based on In-Market Campaigns from Coca-Cola, Walmart, MasterCard and AT&T

Study Reveals Optimized Mobile Spend to be in the Double Digits of Total Marketing Mix
 
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