MMA Press Release

MANILA - September 4, 2013.  As the Asia-Pacific region is expected to fuel the growth of mobile marketing in the world, the spotlight is on the region’s marketers and how they can deliver on this stage. Home to the next billion of mobile users, the potentials are ripe, but strategy needs to keep up to speed with the opportunity.

The MMA, the official mobile sponsor of the 60th Cannes Lions International Festival of Creativity, architects a program that highlights the power and potential of mobile marketing

New Guidelines Will Simplify Development of Mobile Advertising 

MMA’s International Journal of Mobile Marketing explores mobile trends impacting marketers and media professionals today  

NEW YORK, NY 3 April 2013 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, released today the latest edition (Vol. 7, No. 3) of its award winning International Journal of Mobile Marketing (IJMM) focusing on tactical opportunities across mobile marketing. 

Provides Standardized Framework for Measuring In-App Ads

The MMA Selects Five Mobile Visionaries and Leaders to Join the Global Board of Directors 

Committee Releases Guidelines to Help Brands Identify and Leverage the Advantages of Mobile Couponing

Guidelines to Empower Creative Groups by Reducing Industry Fragmentation 

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

Citi, Dunkin’ Brands, Unilever, L’Oreal, Colgate-Palmolive are among the brands elected to the Board that will identify priorities to help marketers leverage the power of mobile