New York, NY, 19 April, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of “Mobile Messaging in North America: A Fresh Look at Current Options for Marketers”. The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals. The paper also provides a window into the future evolution of mobile messaging.
New York, NY, 5 April, 2012 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that industry leader Neal Mohan, vice president of display advertising for Google, has been named to the MMA Global Board of Directors.
Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
Development and delivery of touch enabled mobile web experiences simplified. Demo Tactile mobile web apps for major global brands demonstrate power of Tactile to create engaging experiences.
Partnership between Mobile Marketing Association and Informa sees Mobile Marketing Summits held in association with four Com World Series Events in 2012
New York, NY (January 25, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The completed guidelines incorporate industry input received during a public comment period, October 17-November 18, 2011.