MMA Press Release | Page 26 | MMA / Marketing + Media Alliance

MMA Press Release

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New York, NY, 5 April, 2012 – Today, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced that industry leader Neal Mohan, vice president of display advertising for Google, has been named to the MMA Global Board of Directors.

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Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
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Industry Visionary to Address How Mobile Video is Transforming Consumer Engagement

Registration Open for the Premier North American Mobile Forum of 2012, Sponsored by Coca-Cola, Microsoft Advertising and Millennial Media

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Development and delivery of touch enabled mobile web experiences simplified. Demo Tactile mobile web apps for major global brands demonstrate power of Tactile to create engaging experiences.
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Industry-Standard Guidelines for Smart Phones, Feature Phones and Tablets

MMA Will Issue MMA Universal Mobile Ad Package Compliance Stamps to Companies Adopting New Standards

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Edition Features Ten Articles on Topics Including Mobile Marketing in India and Pakistan, Location Based Marketing, and Mobile Social Media

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Partnership between Mobile Marketing Association and Informa sees Mobile Marketing Summits held in association with four Com World Series Events in 2012

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New York, NY (January 25, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the release of its finalized MMA Mobile Application Privacy Policy, the first guidelines document of its kind that addresses the core privacy issues and data processes of many mobile applications. The completed guidelines incorporate industry input received during a public comment period, October 17-November 18, 2011.

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Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey India named as top performing mobile advertising region & Western Europe still demonstrates strong growth London, 17th January 2012: BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous growth with mobile ads served more than doubling in 2011, and year-on-year growth of 139%. More than 126 billion ads were served in 2011, compared with 52 billion in 2010.
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POYNT EXPANDS FEATURES IN THE UNITED KINGDOM TO INCLUDE PETROL PRICES POWERED BY WHATGAS.COM

UK users can now find and share the best prices on local petrol

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