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MMA Press Release

MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

Guidelines to Empower Creative Groups by Reducing Industry Fragmentation 

New York, NY, 25 January 2013 With the rapid evolution of the mobile marketplace, there is a demand for standards and guidelines to unify the advertising industry. To expand on current industry accepted ad units, the Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) today released “Mobile Phone Creative Guidelines” for public comment, simplifying the development of ad units across the industry.

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Anna Bager
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MMA Press Release

SNL Legend Colin Quinn to Host MMA’s Global Smarties™ Awards

The Smarties™ celebrate and award the teams and talent that are blazing new trails in mobile marketing
 
New York, NY, 25 September 2012 Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center.
 
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MMA Press Release

Winners for The First Smarties™ India 2012 Awards

 Mobile Marketing Association Presents The First Smarties™ India 2012 Awards
 
  • Maxus wins the agency of the Year award 
  • Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
  • Vserv.mobi wins the Media Company of the Year award
 
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MMA Press Release

MMA Announces Short List for The Smarties™

Global Jury Deliberated Yesterday in NY to Review the Short List and Pick the Winners
 
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MMA Press Release

Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards

New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.

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Steffen Krabbenhoft
Rob Griffin
Juan Adlercreutz
Stephanie Bodinat
Simon Bond
Melanie Clancy
Guilherme Gomide
Louis Jones
Jeffrey Hayzlett
Andrew Knott
Doug Moore
Scott Prindle
Daniel Rosen
Natalya Seals
Eric Siebert
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MMA Press Release

The MMA Announces Expanded Award Categories For The Smarties™ To Reflect How Marketers Employ The Power Of Mobile To Meet Marketing Objectives

 MMA Now Accepting Submissions for the World’s Only Mobile-Focused Global Marketing Awards – The SMARTIES™.

 

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Pontiflex Launches Self-Serve Mobile Signup Ad Platform

Pontiflex's AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
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Netbiscuits Launches "Tactile" HTML5 Framework to Enable Next Generation Web Apps Across All Smartphones & Tablets

Development and delivery of touch enabled mobile web experiences simplified. Demo Tactile mobile web apps for major global brands demonstrate power of Tactile to create engaging experiences.
Member Mention: 
Netbiscuits
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MMA Press Release

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey India named as top performing mobile advertising region & Western Europe still demonstrates strong growth London, 17th January 2012: BuzzCity’s latest quarterly report, released today, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous growth with mobile ads served more than doubling in 2011, and year-on-year growth of 139%. More than 126 billion ads were served in 2011, compared with 52 billion in 2010.
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MMA Press Release

Poynt Expands Features in the United Kingdom to Include Petrol Prices Powered by WhatGas.com

POYNT EXPANDS FEATURES IN THE UNITED KINGDOM TO INCLUDE PETROL PRICES POWERED BY WHATGAS.COM

UK users can now find and share the best prices on local petrol

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MMA Press Release

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