Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

South Africa 2023

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Publicis Worldwide Publicis Groupe South Africa 80.2
1 VMLY&R WPP South Africa 80.2
3 PHD Worldwide Omnicom Group South Africa 56.1
4 GroupM WPP South Africa 52.1
5 Grey Group WPP South Africa 48.1
5 Wunderman Thompson WPP South Africa 48.1
7 Entravision Communications South Africa 46.1
8 Dentsu International Dentsu South Africa 40.1
9 Omnicom Media Group Omnicom Group South Africa 32.1
10 The Brandtech Group South Africa 28.1
11 Mindshare Worldwide WPP South Africa 20.0
12 Duke Group South Africa 16.0
12 Wavemaker WPP South Africa 16.0
14 Accenture Song Accenture South Africa 8.0
15 IPG Mediabrands Interpublic Group South Africa 4.0