Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Holding Companies

Global 2024

Top 10 ranking

Points by company

Full results

Rank Holding Company Network Region Points
1 WPP WPP Global 5797.7
2 Publicis Groupe Publicis Groupe Global 3089.8
3 Omnicom Group Omnicom Group Global 1975.1
4 Interpublic Group Interpublic Group Global 1251.5
5 Dentsu Dentsu Global 638.2
6 Havas Group Havas Group Global 491.1
7 Hakuhodo DY Group Hakuhodo DY Group Global 130.4
8 Accenture Accenture Global 80.5
9 Stagwell Stagwell Global 29.1