Top Holding Companies Global 2024
Omnicom Group
Overall rank
#3
Points
1975.1
Awards won
147
Finalists
127
Best in Show
1
Gold
36
Silver
52
Bronze
58
Finalist
127
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | OMD | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Free Calls to Santa powered by GenerativeAI | Telstra | Telstra | OMD | Australia | AI-Powered Audience Engagement |Innovative Use of AI in Advertising | Smarties APAC | Gold (2) |
| Pepsi Zero Sugar Lime OOH Hijack | Pepsi | PepsiCo | BBDO Guerrero | Philippines | Social Media Marketing | Smarties APAC | Bronze |
| Play The Dew | Mountain Dew | PepsiCo | BBDO Guerrero | Philippines | Small Budget, Big Impact | Gaming, Gamification & E-Sports | Smarties APAC | Finalist (2) |
| Free Calls to Santa powered by GenerativeAI | Telstra | Telstra | OMD | Australia | Innovative Use of AI in Advertising | Smarties X | Gold |
| OMG! Empowering Together for Instant Impact | OMG | Paragon Technology and Innovation | PHD | Indonesia | Instant Impact / Promotion | Smarties X | Finalist |
| AT&T Fiber x Fortnite: Warp Speed Tour | AT&T | AT&T | Hearts & Science | US | Gaming, Gamification & E-Sports | Smarties North America | Finalist |
| Barbie Breaks Out The Box (Office) | Warner Bros. | Warner Bros. Discovery | Hearts & Science | US | Best In Show | Brand Experience | Omnichannel Marketing | Product and / or Service Launch | Smarties North America | Best in Show, Gold (3) |
| Empowering Atlanta's Moms | Wellstar Health System | Wellstar Health System | Hearts & Science | US | Diversity? & ?Inclusion | Smarties North America | Finalist |
| Autopia | Volkswagen | Volkswagen Group | PHD | Germany | Brand Experience | Smarties Europe | Silver |
| Chess | Turkish Airlines | Turkish Airlines | TBWA\Istanbul | Turkey | Real Time Marketing | Data Insights / Contextual Marketing | Cross Digital Media Marketing | Smarties Europe | Silver, Bronze (2) |
| Deals Saved in Time | McDonald's | McDonald's | OMD | UK | Cross Digital Media Marketing | Smarties Europe | Gold |
| Doritos Silent | Doritos | PepsiCo | OMD | UK | WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence | Smarties Europe | Gold (2) |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Brand Experience | Smarties Europe | Finalist |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Europe | Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement | Smarties Europe | Bronze, Finalist (2) |
| Ronald McDonald House in Roblox | McDonald's | McDonald's | OMD | UK | Brand Purpose / Activism | Social Impact Marketing | Smarties Europe | Silver (2) |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Diversity? & ?Inclusion | Smarties Europe | Bronze |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Finalist (2) |
| The Music Hero | Cupra | Volkswagen Group | PHD | Germany | Brand Experience | Smarties Europe | Gold |
| TurboKaddy | Kaufland | Schwarz Gruppe | OMD | UK | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Europe | Gold, Silver |
| Competitors Hate This Trick: Hacking Yourself | REWE | REWE Group | OMD | Germany | Connected TV | Smarties DACH | Silver |
| Hacking The Outrage: How To Sell Cars Online fast | Dacia | Renault | OMD | Germany | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties DACH | Finalist (2) |
| More German Goes Not | Ring | Amazon | OMD | Germany | Cross Digital Media Marketing | Smarties DACH | Silver |
| Realtime DCO - McDonald's Hamburger CHF1 at EURO24 | McDonald's | McDonald's | OMD | Switzerland | Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties DACH | Bronze, Finalist (2) |
| #ModTheVeg | Knorr | Unilever | PHD | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience | Smarties DACH | Silver (2), Finalist (2) |
| ALDImania | ALDI | Aldi | PHD | Germany | Brand Experience | WEB 3.0 Technologies Marketing | Smarties DACH | Silver, Bronze |
| Autopia | Volkswagen | Volkswagen Group | PHD | Germany | Gaming, Gamification & E-Sports | Brand Experience | Smarties DACH | Bronze, Finalist |
| CUPRA x Padel: Game On! | Cupra | Volkswagen Group | PHD | Germany | Brand Experience | Gaming, Gamification & E-Sports | Smarties DACH | Gold, Silver |
| The Music Hero | Cupra | Volkswagen Group | PHD | Germany | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties DACH | Gold, Bronze |
| CTV - SAMSUNG FIRST SCREEN | Land Rover | Tata Group | OMG | India | Connected TV | Smarties India | Finalist |
| EatQual Colours | McDonald's | McDonald's | DDB Mudra Group | India | Diversity? & ?Inclusion | Smarties India | Silver |
| McDonald's This Match | McDonald's | McDonald's | DDB Mudra Group | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| #UpgradeCerahMu with NIVEA Super 10 Vitamin Body | Nivea | Beiersdorf | OMD | Indonesia | Social Media Marketing | Smarties Indonesia | Bronze |
| Break the Taboo: Every Scar Has A Story | Hansaplast | Beiersdorf | OMD | Indonesia | Personalization | Smarties Indonesia | Silver |
| Frequency-Adjusted Awareness Score for SQ Enhanced | Singapore Airlines | Government of Singapore | PHD | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| From Fasting to Feasting: Philips Home Appliance's | Versuni | Versuni | Hearts & Science | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Smarties Indonesia | Finalist |
| Harnessing Data and AI for better impact for IM3 | Ooredoo | Ooredoo | PHD | Indonesia | WEB 3.0 Technologies Marketing | Smarties Indonesia | Silver |
| HP - Smart Tank Campaign | Hewlett Packard Enterprise | Hewlett Packard Enterprise | PHD | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| Kahf : Detik-Detik Berkahf | Kahf | Paragon Technology and Innovation | PHD | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Bronze |
| Kahf Sunscreen: Triple Protection More Exploration | Kahf | Paragon Technology and Innovation | PHD | Indonesia | Personalization | Smarties Indonesia | Bronze |
| Keluarga Hansaplast Makes Wound Care Fun | Hansaplast | Beiersdorf | OMD | Indonesia | Brand Purpose / Activism | Brand Experience | Smarties Indonesia | Finalist (2) |
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | OMD | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Ramadan Impact: McDonald's O2O Campaign with VEVE | McDonald's | McDonald's | OMG | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| Redefining men’s skincare, one use at a time | Kahf | Paragon Technology and Innovation | PHD | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| Riko x Autan: Cara Jitu Tolak Nyamuk, Pakai Autan! | Autan | SC Johnson & Son | PHD | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
| Shaping Lip Gloss Trend with Global Influencers | Make Over | Paragon Technology and Innovation | PHD | Indonesia | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist (2) |
| Telkomsel Lite, Dibawa Rileks Aja | Telkomsel | Government of Indonesia | OMD | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| The Foundation of Diversity: No Shade Left Behind | Make Over | Paragon Technology and Innovation | PHD | Indonesia | Diversity? & ?Inclusion | Smarties Indonesia | Bronze |
| Wardah #TeruskanLangkahBaikmu | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties Indonesia | Silver, Bronze, Finalist |
| Wardah Glasting Liquid Lip: Everglasting Shine | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Omnichannel Marketing | Smarties Indonesia | Silver |
| Wardah Impactful Beauty in Qatar | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Indonesia | Finalist (2) |
| Wardah: The Color Expert | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Personalization | Smarties Indonesia | Gold |
| MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO | McDonald's | McDonald's | OMD | Philippines | Product and / or Service Launch | Smarties Philippines | Gold |
| Rich Media, Attention & Exceptional Outcomes | McDonald's | McDonald's | OMG | Philippines | Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Philippines | Finalist (4) |
| Sting Hataw ang Energy sa Mind at Body | Sting | PepsiCo | DDB | Philippines | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold, Silver |
| Boost Lipton Iced Tea Sales with Weather Targeting | Lipton | Unilever | OMG | Vietnam | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze |
| Eucerin's AI-Powered Skincare Breakthrough | Eucerin | Beiersdorf | OMG | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Finalist |
| Pharmaton’s ‘Tired Tet’ - Off-the-Roof Sale Record | Pharmaton | Sanofi | OMG | Vietnam | Small Budget, Big Impact | Short or Long Form Video | Smarties Vietnam | Silver (2) |
| Telfast - Spot Your Allergies | Telfast | Sanofi | OMG | Vietnam | Real Time Marketing | Smarties Vietnam | Gold |
| #BenimleHaz?rlan - Unilever Ki?isel Bak?m | Unilever | Unilever | PHD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion | Smarties Turkey | Silver, Bronze, Finalist |
| “What To Eat in Ramadan?” With Knorr | Knorr | Unilever | PHD | Turkey | Cross Digital Media Marketing | Brand Experience | Smarties Turkey | Finalist (2) |
| A Media First from OMO Cold Power | OMO | Unilever | PHD | Turkey | Connected TV | Smarties Turkey | Silver |
| Algida ?le Kazan: End to End Grow Strategy | Algida | Unilever | PHD | Turkey | Instant Impact / Promotion | Data Insights / Contextual Marketing | Smarties Turkey | Bronze, Finalist |
| Cif ?le Alt?n I??lt?s? | Cif | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Gold |
| Cleaning Fairy | Versuni | Versuni | PHD | Turkey | Innovative Use of AI in Advertising | Smarties Turkey | Finalist |
| Dacia Spring 4KM 1 TL | Dacia | Renault | OMD | Turkey | Product and / or Service Launch | Smarties Turkey | Gold |
| Doritos'la Güzel Oluyor | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | WEB 3.0 Technologies Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Gold (2), Finalist |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Cross Digital Media Marketing | Brand Experience | Smarties Turkey | Silver, Bronze |
| Dove - Auto Content Recognition | Dove | Unilever | PHD | Turkey | Connected TV | Smarties Turkey | Silver |
| Dove Miracle Recipes | Dove | Unilever | PHD | Turkey | Social Media Marketing | Smarties Turkey | Silver |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Smarties Turkey | Silver, Bronze |
| Ford Bayileri Ödüllü Video Yar??mas? | Ford | The Ford Motor Company | PunchBBDO | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| ING Türkiye - Ne Mutlu! | ING Bank | ING Group | Tribal Worldwide | Turkey | Diversity? & ?Inclusion | Smarties Turkey | Finalist |
| Kazand?Rio In-house CDP Project | Kazand?Rio | PepsiCo | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties Turkey | Finalist (2) |
| Knorr Çabuk Gececiler ile Sabaha Kadar Burday?z! | Knorr | Unilever | PHD | Turkey | Product and / or Service Launch | Smarties Turkey | Silver |
| Mercedes Dolby // Digital Turbine & Spotify | Mercedes-Benz | Mercedes-Benz Group | OMD | Turkey | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Finalist |
| Power of Personas | Versuni | Versuni | PHD | Turkey | Programmatic | Smarties Turkey | Silver |
| Prime Day Deal Hunters | Amazon Prime | Amazon | Marjinal Porter Novelli | Turkey | Instant Impact / Promotion | Real Time Marketing | Smarties Turkey | Finalist (2) |
| Renault CLIO - Power of Voice | Renault | Renault | OMD | Turkey | WEB 3.0 Technologies Marketing | Smarties Turkey | Finalist |
| RETAIL MEDIA 2.0: FUELING ROAS WITH ADVANCED CRM | Unilever | Unilever | PHD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION | Unilever | Unilever | PHD | Turkey | Personalization | Smarties Turkey | Silver |
| Rexona Clinical Protection | Rexona | Unilever | PHD | Turkey | Personalization | Data Insights / Contextual Marketing | Smarties Turkey | Finalist (2) |
| Rexona Euro 2024 | Rexona | Unilever | PHD | Turkey | Social Media Marketing | Brand Experience | Smarties Turkey | Finalist (2) |
| Ruffles Hunger | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Diversity? & ?Inclusion | Smarties Turkey | Bronze |
| Suddenly Cool Off | Versuni | Versuni | PHD | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| The First Algida of The Year | Algida | Unilever | Medina Turgul DDB | Turkey | Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing | Smarties Turkey | Finalist (2) |
| Turkish Airlines - Fly By Sign | Turkish Airlines | Turkish Airlines | Tribal Worldwide | Turkey | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Smarties Turkey | Gold, Bronze |
| Until Dove Runs Out | Dove | Unilever | PHD | Turkey | Social Media Marketing | Smarties Turkey | Bronze |
| Up Your Game with Calve! | Calvé | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Silver |
| Varsa Ruffles Maça Var?z | Ruffles | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Turkey | Bronze |
| Sinuberase: Goleando la colitis | Sinuberase | Sanofi | PHD | Mexico | Gaming, Gamification & E-Sports | Smarties Hispanic Latam | Finalist |
| Enterogermina: Pequeños Testamentos | Enterogermina | Sanofi | PHD | Mexico | Best in Show | Social Impact Marketing | Smarties Hispanic Latam | Gold |
| Extinto, um chamado pela Sustentabilidade | O Boticario | Grupo Boticário | AlmapBBDO | Brazil | Creator / Influencer / Celebrity Marketing | Smarties Brazil | Finalist |
| Bradesco Seguros: Tadeuzinho. Deu muuuito bom! | Bradesco Seguros | Banco Bradesco | AlmapBBDO | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Errata aos 88 | Johnnie Walker | Diageo | AlmapBBDO | Brazil | Omnichannel Marketing | Brand Purpose/ Activism | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Purpose/ Activism | Creator / Influencer / Celebrity Marketing | Smarties Brazil | Gold (2), Bronze, Finalist (3) |
| Álbum do Futuro | Rexona | Unilever | Energy BBDO | Brazil | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence | Smarties Brazil | Silver (2), Finalist (3) |
| Doritos: Escolha o Triângulo | Doritos | PepsiCo | AlmapBBDO | Brazil | Creator / Influencer / Celebrity Marketing | Smarties Brazil | Finalist |
| Promoção 80 anos Sadia, prêmio todo dia | Sadia | BRF | Africa | Brazil | Instant Impact | Smarties Brazil | Finalist |
| SadI.A.: Inteligência Amorosa | Sadia | BRF | Africa | Brazil | AI-Powered Audience Engagement | Enabling Technologies | AI-Powered Audience Engagement | Big ideas Innovative use of AI in Advertising | Smarties Brazil | Bronze, Finalist (3) |
| ITAÚ - FEITO DE FUTURO | Itau | Itau Unibanco | Africa | Brazil | Creator / Influencer / Celebrity Marketing | Smarties Brazil | Finalist |
| ITAÚ 100 ANOS APRESENTA: CELEBRATION TOUR IN RIO | Itau | Itau Unibanco | Africa | Brazil | Omnichannel Marketing | Omnichannel Marketing | Brand Experience | Smarties Brazil | Silver, Finalist (2) |
| Lay's - Comentarista Disfarçada | Lay's | PepsiCo | AlmapBBDO | Brazil | Big ideas Innovative use of AI in Advertising | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Brand Purpose/ Activism | AI Driven Creative Excellence | AI Driven Creative Excellence | Smarties Brazil | Gold, Bronze, Finalist (4) |
| Extinto | O Boticario | Grupo Boticário | AlmapBBDO | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Dia dos Pais - O Boticário | O Boticario | Grupo Boticário | AlmapBBDO | Brazil | Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing | Smarties Brazil | Silver (2), Finalist (2) |
| Renascer | O Boticario | Grupo Boticário | AlmapBBDO | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Vult carnaval | VULT | Grupo Boticário | AlmapBBDO | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Beauty Posters - Vult | VULT | Grupo Boticário | AlmapBBDO | Brazil | Diversity & Inclusion | Diversity & Inclusion | Smarties Brazil | Silver, Finalist |
| Jornadas Integradas - O Boticário | O Boticario | Grupo Boticário | AlmapBBDO | Brazil | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Finalist |
| Zain KSA - 5G | Zain | Zain | OMD | Saudi Arabia | Performance Marketing | Integrated Ecommerce Innovation | Smarties KSA | Silver, Bronze |
| Driving Connectivity for Hajj & Umrah Visitors | Mobily | Mobily | PHD | Saudi Arabia | Performance Marketing | Cross Digital Media Marketing | Small Budget, Big Impact | Smarties KSA | Gold, Silver (2) |
| Welcome To Womanhood | Dove | Unilever | PHD | Saudi Arabia | Brand Purpose / Activism | Diversity & Inclusion | Social Impact Marketing | Smarties KSA | Gold (2), Silver |
| Drive It Big With CTV | Nissan | Nissan | OMD | United Arab Emirates | Cross Digital Media Marketing | Smarties MENA | Bronze |
| Victory with Valorant | Axe | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Co-branded Marketing | Smarties MENA | Bronze, Finalist |
| Into The Spotlight | LUX | Unilever | PHD | United Arab Emirates | Diversity & Inclusion | Customer (CX) / User Experience (UX) & Design | Smarties MENA | Bronze, Finalist |
| CLEAR X League Of Legends | Clear | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Co-branded Marketing | Smarties MENA | Silver, Bronze |
| Comfort Comfees | Comfort | Unilever | PHD | United Arab Emirates | Product and / or Service Launch | Cross Digital Media Marketing | Smarties MENA | Bronze (2) |
| Welcome To Womanhood | Dove | Unilever | PHD | Saudi Arabia | Diversity & Inclusion | Brand Purpose / Activism | Social Impact Marketing | Smarties MENA | Bronze, Finalist (2) |
| Rexona Titan | Rexona | Unilever | PHD | United Arab Emirates | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties MENA | Gold (2), Silver |
| World Minifootball - RAKTDA | Ras al Khaimah Tourism Development Authority | Government of United Arab Emirates | OMD | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| LUX FIFA | LUX | Unilever | PHD | United Arab Emirates | Co-branded Marketing | Smarties MENA | Finalist |
| GAL GOLD COIN | Glow & Lovely | Unilever | PHD | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Finalist |
| Clash Of Greens | Lipton | Unilever | PHD | Egypt | Creator / Influencer / Celebrity Marketing | Smarties MENA | Bronze |
| Ditch The Glitch | Lipton | Unilever | PHD | Egypt | Social Media Marketing | Cross Digital Media Marketing | Smarties MENA | Silver, Bronze |
| Driving Connectivity for Hajj & Umrah Visitors | Mobily | Mobily | PHD | Saudi Arabia | Small Budget, Big Impact | Cross Digital Media Marketing | Smarties MEA | Bronze, Finalist |
| The Future Has Arrived | Al-Futtaim / BYD | Al-Futtaim Group | PHD | United Arab Emirates | Brand Experience | Customer Journey Marketing - Lead Generation / CRM | Smarties MEA | Bronze, Finalist |
| Comfort Comfees | Comfort | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Smarties MEA | Bronze |
| Welcome To Womanhood | Dove | Unilever | PHD | Saudi Arabia | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties MEA | Silver, Bronze, Finalist |
| CLEAR X League Of Legends | Clear | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Brand Experience | Smarties MEA | Gold, Finalist |
| Rexona 72 Hours Protection | Rexona | Unilever | PHD | United Arab Emirates | Product and / or Service Launch | Instant Impact / Promotion | Smarties MEA | Silver, Finalist |
| Axe x EWC Sponsorship | Axe | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MEA | Silver |
| Lifebuoy Ramadan | Lifebuoy | Unilever | PHD | United Arab Emirates | Brand Purpose / Activism | Smarties MEA | Finalist |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties MEA | Bronze (2) |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Brand Experience | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Smarties MEA | Bronze, Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Bronze (3) |
| Doritos'la Güzel Oluyor | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Bronze, Finalist |
| A Media First from OMO Cold Power | OMO | Unilever | PHD | Turkey | Connected TV | Smarties MEA | Bronze |
| Cleaning Fairy | Versuni | Versuni | PHD | Turkey | Innovative Use of AI in Advertising | AI-Powered Audience Engagement | Smarties MEA | Silver, Bronze |
| Power of Personas | Versuni | Versuni | PHD | Turkey | Cross Digital Media Marketing | Programmatic | Personalization | Data Insights / Contextual Marketing | Smarties MEA | Bronze (3), Finalist |
| Turkish Airlines - Fly By Sign | Turkish Airlines | Turkish Airlines | Tribal Worldwide | Turkey | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Smarties MEA | Bronze, Finalist |
| Kazand?Rio In-house CDP Project | Kazand?Rio | PepsiCo | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties MEA | Gold, Silver |
| Chess | Turkish Airlines | Turkish Airlines | TBWA\Istanbul | Turkey | Cross Digital Media Marketing | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Smarties MEA | Gold (2), Silver, Finalist |
| Ruffles Hunger | Ruffles | PepsiCo | OMD | Turkey | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist |
| Varsa Ruffles Maça Var?z | Ruffles | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| Çerezza Dev'le Bitmek Bilmeyen Lezzet | Cerezza | PepsiCo | OMD | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| Clear Men Euro 2024 | Clear | Unilever | PHD | Turkey | Real Time Marketing | Smarties MEA | Finalist |
| From R19.95 With Love | DStv | MultiChoice | Grid Worldwide | South Africa | Marketing Impact : Brand Experience | Marketing Impact : Promotional Instant Impact | Marketing Impact : Lead Generation | Impact Media : Creator / Influencer Marketing | Impact Media : Cross Platform Digital Only | Impact Media : Omnichannel Integration | Smarties South Africa | Silver, Bronze, Finalist (5) |
| Get-M-All – The MyMcDonald’s Loyalty Game | McDonald's | McDonald's | OMD | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties DACH | Silver |
| Rexona Euro 2024 | Rexona | Unilever | PunchBBDO | Turkey | Social Media Marketing | Brand Experience | Smarties Turkey | Finalist (2) |
| Drive It Big With CTV | Nissan | Nissan | TBWA\RAAD | United Arab Emirates | Cross Digital Media Marketing | Smarties MENA | Bronze |
| Confessions of uncomplicated men | Clear | Unilever | PHD | Egypt | Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist (3) |
| Lay's x KFC... Worth The Wait | Lay's | PepsiCo | OMD | United Arab Emirates | Product and / or Service Launch | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| SPAR Shopper Panel, Consumer Choice Index and Brand Power Score | SPAR | SPAR Austria AG | TBWA\South Africa | South Africa | Experience Technology : Artificial Intelligence | Marketing Impact : Data Insights Marketing | Smarties South Africa | Gold, Finalist |
| Competitors Hate This Trick: Hacking Yourself | REWE | REWE Group | PION3ERS | Germany | Connected TV | Smarties DACH | Silver |