Top Holding Companies - Global 2024
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Omnicom Group
| Overall Rank: | 3 |
| Points: | 1975.1 |
| Awards Won: | 147 |
| Finalist(s) Achieved: | 127 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 36 |
| Silver(s) Won: | 52 |
| Bronze(s) Won: | 58 |
| Region: | Global |
| Network: | Omnicom Group |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
OMD |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Free Calls to Santa powered by GenerativeAI |
Telstra |
Telstra |
OMD |
Australia |
AI-Powered Audience Engagement |Innovative Use of AI in Advertising |
Smarties APAC |
Gold (2) |
Pepsi Zero Sugar Lime OOH Hijack |
Pepsi |
PepsiCo |
BBDO Guerrero |
Philippines |
Social Media Marketing |
Smarties APAC |
Bronze |
Play The Dew |
Mountain Dew |
PepsiCo |
BBDO Guerrero |
Philippines |
Small Budget, Big Impact | Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist (2) |
Free Calls to Santa powered by GenerativeAI |
Telstra |
Telstra |
OMD |
Australia |
Innovative Use of AI in Advertising |
Smarties X |
Gold |
OMG! Empowering Together for Instant Impact |
OMG |
Paragon Technology and Innovation |
PHD |
Indonesia |
Instant Impact / Promotion |
Smarties X |
Finalist |
AT&T Fiber x Fortnite: Warp Speed Tour |
AT&T |
AT&T |
Hearts & Science |
US |
Gaming, Gamification & E-Sports |
Smarties North America |
Finalist |
Barbie Breaks Out The Box (Office) |
Warner Bros. |
Warner Bros. Discovery |
Hearts & Science |
US |
Best In Show | Brand Experience | Omnichannel Marketing | Product and / or Service Launch |
Smarties North America |
Best in Show, Gold (3) |
Empowering Atlanta's Moms |
Wellstar Health System |
Wellstar Health System |
Hearts & Science |
US |
Diversity? & ?Inclusion |
Smarties North America |
Finalist |
Autopia |
Volkswagen |
Volkswagen Group |
PHD |
Germany |
Brand Experience |
Smarties Europe |
Silver |
Chess |
Turkish Airlines |
Turkish Airlines |
TBWA\Istanbul |
Turkey |
Real Time Marketing | Data Insights / Contextual Marketing | Cross Digital Media Marketing |
Smarties Europe |
Silver, Bronze (2) |
Deals Saved in Time |
McDonald's |
McDonald's |
OMD |
UK |
Cross Digital Media Marketing |
Smarties Europe |
Gold |
Doritos Silent |
Doritos |
PepsiCo |
OMD |
UK |
WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence |
Smarties Europe |
Gold (2) |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience |
Smarties Europe |
Finalist |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties Europe |
Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement |
Smarties Europe |
Bronze, Finalist (2) |
Ronald McDonald House in Roblox |
McDonald's |
McDonald's |
OMD |
UK |
Brand Purpose / Activism | Social Impact Marketing |
Smarties Europe |
Silver (2) |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Diversity? & ?Inclusion |
Smarties Europe |
Bronze |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing |
Smarties Europe |
Silver, Finalist (2) |
The Music Hero |
Cupra |
Volkswagen Group |
PHD |
Germany |
Brand Experience |
Smarties Europe |
Gold |
TurboKaddy |
Kaufland |
Schwarz Gruppe |
OMD |
UK |
Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Europe |
Gold, Silver |
Competitors Hate This Trick: Hacking Yourself |
REWE |
REWE Group |
OMD |
Germany |
Connected TV |
Smarties DACH |
Silver |
Hacking The Outrage: How To Sell Cars Online fast |
Dacia |
Renault |
OMD |
Germany |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties DACH |
Finalist (2) |
More German Goes Not |
Ring |
Amazon |
OMD |
Germany |
Cross Digital Media Marketing |
Smarties DACH |
Silver |
Realtime DCO - McDonald's Hamburger CHF1 at EURO24 |
McDonald's |
McDonald's |
OMD |
Switzerland |
Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties DACH |
Bronze, Finalist (2) |
#ModTheVeg |
Knorr |
Unilever |
PHD |
Germany |
Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience |
Smarties DACH |
Silver (2), Finalist (2) |
ALDImania |
ALDI |
Aldi |
PHD |
Germany |
Brand Experience | WEB 3.0 Technologies Marketing |
Smarties DACH |
Silver, Bronze |
Autopia |
Volkswagen |
Volkswagen Group |
PHD |
Germany |
Gaming, Gamification & E-Sports | Brand Experience |
Smarties DACH |
Bronze, Finalist |
CUPRA x Padel: Game On! |
Cupra |
Volkswagen Group |
PHD |
Germany |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties DACH |
Gold, Silver |
The Music Hero |
Cupra |
Volkswagen Group |
PHD |
Germany |
Brand Experience | Creator / Influencer / Celebrity Marketing |
Smarties DACH |
Gold, Bronze |
CTV - SAMSUNG FIRST SCREEN |
Land Rover |
Tata Group |
OMG |
India |
Connected TV |
Smarties India |
Finalist |
EatQual Colours |
McDonald's |
McDonald's |
DDB Mudra Group |
India |
Diversity? & ?Inclusion |
Smarties India |
Silver |
McDonald's This Match |
McDonald's |
McDonald's |
DDB Mudra Group |
India |
Data Insights / Contextual Marketing |
Smarties India |
Finalist |
#UpgradeCerahMu with NIVEA Super 10 Vitamin Body |
Nivea |
Beiersdorf |
OMD |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Bronze |
Break the Taboo: Every Scar Has A Story |
Hansaplast |
Beiersdorf |
OMD |
Indonesia |
Personalization |
Smarties Indonesia |
Silver |
Frequency-Adjusted Awareness Score for SQ Enhanced |
Singapore Airlines |
Government of Singapore |
PHD |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
From Fasting to Feasting: Philips Home Appliance's |
Versuni |
Versuni |
Hearts & Science |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Indonesia |
Finalist |
Harnessing Data and AI for better impact for IM3 |
Ooredoo |
Ooredoo |
PHD |
Indonesia |
WEB 3.0 Technologies Marketing |
Smarties Indonesia |
Silver |
HP - Smart Tank Campaign |
Hewlett Packard Enterprise |
Hewlett Packard Enterprise |
PHD |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Finalist |
Kahf : Detik-Detik Berkahf |
Kahf |
Paragon Technology and Innovation |
PHD |
Indonesia |
Brand Purpose / Activism |
Smarties Indonesia |
Bronze |
Kahf Sunscreen: Triple Protection More Exploration |
Kahf |
Paragon Technology and Innovation |
PHD |
Indonesia |
Personalization |
Smarties Indonesia |
Bronze |
Keluarga Hansaplast Makes Wound Care Fun |
Hansaplast |
Beiersdorf |
OMD |
Indonesia |
Brand Purpose / Activism | Brand Experience |
Smarties Indonesia |
Finalist (2) |
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
OMD |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
Ramadan Impact: McDonald's O2O Campaign with VEVE |
McDonald's |
McDonald's |
OMG |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Finalist |
Redefining men’s skincare, one use at a time |
Kahf |
Paragon Technology and Innovation |
PHD |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
Riko x Autan: Cara Jitu Tolak Nyamuk, Pakai Autan! |
Autan |
SC Johnson & Son |
PHD |
Indonesia |
Cross Digital Media Marketing |
Smarties Indonesia |
Finalist |
Shaping Lip Gloss Trend with Global Influencers |
Make Over |
Paragon Technology and Innovation |
PHD |
Indonesia |
Product and / or Service Launch | Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist (2) |
Telkomsel Lite, Dibawa Rileks Aja |
Telkomsel |
Government of Indonesia |
OMD |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
The Foundation of Diversity: No Shade Left Behind |
Make Over |
Paragon Technology and Innovation |
PHD |
Indonesia |
Diversity? & ?Inclusion |
Smarties Indonesia |
Bronze |
Wardah #TeruskanLangkahBaikmu |
Wardah |
Paragon Technology and Innovation |
PHD |
Indonesia |
Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties Indonesia |
Silver, Bronze, Finalist |
Wardah Glasting Liquid Lip: Everglasting Shine |
Wardah |
Paragon Technology and Innovation |
PHD |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Silver |
Wardah Impactful Beauty in Qatar |
Wardah |
Paragon Technology and Innovation |
PHD |
Indonesia |
Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Indonesia |
Finalist (2) |
Wardah: The Color Expert |
Wardah |
Paragon Technology and Innovation |
PHD |
Indonesia |
Personalization |
Smarties Indonesia |
Gold |
MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO |
McDonald's |
McDonald's |
OMD |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Gold |
Rich Media, Attention & Exceptional Outcomes |
McDonald's |
McDonald's |
OMG |
Philippines |
Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing |
Smarties Philippines |
Finalist (4) |
Sting Hataw ang Energy sa Mind at Body |
Sting |
PepsiCo |
DDB |
Philippines |
Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold, Silver |
Boost Lipton Iced Tea Sales with Weather Targeting |
Lipton |
Unilever |
OMG |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze |
Eucerin's AI-Powered Skincare Breakthrough |
Eucerin |
Beiersdorf |
OMG |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Finalist |
Pharmaton’s ‘Tired Tet’ - Off-the-Roof Sale Record |
Pharmaton |
Sanofi |
OMG |
Vietnam |
Small Budget, Big Impact | Short or Long Form Video |
Smarties Vietnam |
Silver (2) |
Telfast - Spot Your Allergies |
Telfast |
Sanofi |
OMG |
Vietnam |
Real Time Marketing |
Smarties Vietnam |
Gold |
#BenimleHaz?rlan - Unilever Ki?isel Bak?m |
Unilever |
Unilever |
PHD |
Turkey |
Social Media Marketing | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion |
Smarties Turkey |
Silver, Bronze, Finalist |
“What To Eat in Ramadan?” With Knorr |
Knorr |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing | Brand Experience |
Smarties Turkey |
Finalist (2) |
A Media First from OMO Cold Power |
OMO |
Unilever |
PHD |
Turkey |
Connected TV |
Smarties Turkey |
Silver |
Algida ?le Kazan: End to End Grow Strategy |
Algida |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion | Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze, Finalist |
Cif ?le Alt?n I??lt?s? |
Cif |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Gold |
Cleaning Fairy |
Versuni |
Versuni |
PHD |
Turkey |
Innovative Use of AI in Advertising |
Smarties Turkey |
Finalist |
Dacia Spring 4KM 1 TL |
Dacia |
Renault |
OMD |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Gold |
Doritos'la Güzel Oluyor |
Doritos |
PepsiCo |
OMD |
Turkey |
Social Media Marketing | WEB 3.0 Technologies Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Gold (2), Finalist |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Cross Digital Media Marketing | Brand Experience |
Smarties Turkey |
Silver, Bronze |
Dove - Auto Content Recognition |
Dove |
Unilever |
PHD |
Turkey |
Connected TV |
Smarties Turkey |
Silver |
Dove Miracle Recipes |
Dove |
Unilever |
PHD |
Turkey |
Social Media Marketing |
Smarties Turkey |
Silver |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties Turkey |
Silver, Bronze |
Ford Bayileri Ödüllü Video Yar??mas? |
Ford |
The Ford Motor Company |
PunchBBDO |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
ING Türkiye - Ne Mutlu! |
ING Bank |
ING Group |
Tribal Worldwide |
Turkey |
Diversity? & ?Inclusion |
Smarties Turkey |
Finalist |
Kazand?Rio In-house CDP Project |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist (2) |
Knorr Çabuk Gececiler ile Sabaha Kadar Burday?z! |
Knorr |
Unilever |
PHD |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Silver |
Mercedes Dolby // Digital Turbine & Spotify |
Mercedes-Benz |
Mercedes-Benz Group |
OMD |
Turkey |
Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Finalist |
Power of Personas |
Versuni |
Versuni |
PHD |
Turkey |
Programmatic |
Smarties Turkey |
Silver |
Prime Day Deal Hunters |
Amazon Prime |
Amazon |
Marjinal Porter Novelli |
Turkey |
Instant Impact / Promotion | Real Time Marketing |
Smarties Turkey |
Finalist (2) |
Renault CLIO - Power of Voice |
Renault |
Renault |
OMD |
Turkey |
WEB 3.0 Technologies Marketing |
Smarties Turkey |
Finalist |
RETAIL MEDIA 2.0: FUELING ROAS WITH ADVANCED CRM |
Unilever |
Unilever |
PHD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Finalist |
RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION |
Unilever |
Unilever |
PHD |
Turkey |
Personalization |
Smarties Turkey |
Silver |
Rexona Clinical Protection |
Rexona |
Unilever |
PHD |
Turkey |
Personalization | Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist (2) |
Rexona Euro 2024 |
Rexona |
Unilever |
PHD |
Turkey |
Social Media Marketing | Brand Experience |
Smarties Turkey |
Finalist (2) |
Ruffles Hunger |
Ruffles |
PepsiCo |
OMD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Diversity? & ?Inclusion |
Smarties Turkey |
Bronze |
Suddenly Cool Off |
Versuni |
Versuni |
PHD |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
The First Algida of The Year |
Algida |
Unilever |
Medina Turgul DDB |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing |
Smarties Turkey |
Finalist (2) |
Turkish Airlines - Fly By Sign |
Turkish Airlines |
Turkish Airlines |
Tribal Worldwide |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion |
Smarties Turkey |
Gold, Bronze |
Until Dove Runs Out |
Dove |
Unilever |
PHD |
Turkey |
Social Media Marketing |
Smarties Turkey |
Bronze |
Up Your Game with Calve! |
Calvé |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Silver |
Varsa Ruffles Maça Var?z |
Ruffles |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Bronze |
Sinuberase: Goleando la colitis |
Sinuberase |
Sanofi |
PHD |
Mexico |
Gaming, Gamification & E-Sports |
Smarties Hispanic Latam |
Finalist |
Enterogermina: Pequeños Testamentos |
Enterogermina |
Sanofi |
PHD |
Mexico |
Best in Show | Social Impact Marketing |
Smarties Hispanic Latam |
Gold |
Extinto, um chamado pela Sustentabilidade |
O Boticario |
Grupo Boticário |
AlmapBBDO |
Brazil |
Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Finalist |
Bradesco Seguros: Tadeuzinho. Deu muuuito bom! |
Bradesco Seguros |
Banco Bradesco |
AlmapBBDO |
Brazil |
Omnichannel Marketing |
Smarties Brazil |
Finalist |
Errata aos 88 |
Johnnie Walker |
Diageo |
AlmapBBDO |
Brazil |
Omnichannel Marketing | Brand Purpose/ Activism | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Purpose/ Activism | Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Gold (2), Bronze, Finalist (3) |
Álbum do Futuro |
Rexona |
Unilever |
Energy BBDO |
Brazil |
Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Big ideas Innovative use of AI in Advertising | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Silver (2), Finalist (3) |
Doritos: Escolha o Triângulo |
Doritos |
PepsiCo |
AlmapBBDO |
Brazil |
Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Finalist |
Promoção 80 anos Sadia, prêmio todo dia |
Sadia |
BRF |
Africa |
Brazil |
Instant Impact |
Smarties Brazil |
Finalist |
SadI.A.: Inteligência Amorosa |
Sadia |
BRF |
Africa |
Brazil |
AI-Powered Audience Engagement | Enabling Technologies | AI-Powered Audience Engagement | Big ideas Innovative use of AI in Advertising |
Smarties Brazil |
Bronze, Finalist (3) |
ITAÚ - FEITO DE FUTURO |
Itau |
Itau Unibanco |
Africa |
Brazil |
Creator / Influencer / Celebrity Marketing |
Smarties Brazil |
Finalist |
ITAÚ 100 ANOS APRESENTA: CELEBRATION TOUR IN RIO |
Itau |
Itau Unibanco |
Africa |
Brazil |
Omnichannel Marketing | Omnichannel Marketing | Brand Experience |
Smarties Brazil |
Silver, Finalist (2) |
Lay's - Comentarista Disfarçada |
Lay's |
PepsiCo |
AlmapBBDO |
Brazil |
Big ideas Innovative use of AI in Advertising | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Brand Purpose/ Activism | AI Driven Creative Excellence | AI Driven Creative Excellence |
Smarties Brazil |
Gold, Bronze, Finalist (4) |
Extinto |
O Boticario |
Grupo Boticário |
AlmapBBDO |
Brazil |
Brand Purpose/ Activism |
Smarties Brazil |
Finalist |
Dia dos Pais - O Boticário |
O Boticario |
Grupo Boticário |
AlmapBBDO |
Brazil |
Brand Purpose/ Activism | Social Impact Marketing | Brand Purpose/ Activism | Social Impact Marketing |
Smarties Brazil |
Silver (2), Finalist (2) |
Renascer |
O Boticario |
Grupo Boticário |
AlmapBBDO |
Brazil |
Brand Purpose/ Activism |
Smarties Brazil |
Finalist |
Vult carnaval |
VULT |
Grupo Boticário |
AlmapBBDO |
Brazil |
Brand Purpose/ Activism |
Smarties Brazil |
Finalist |
Beauty Posters - Vult |
VULT |
Grupo Boticário |
AlmapBBDO |
Brazil |
Diversity & Inclusion | Diversity & Inclusion |
Smarties Brazil |
Silver, Finalist |
Jornadas Integradas - O Boticário |
O Boticario |
Grupo Boticário |
AlmapBBDO |
Brazil |
Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Finalist |
Zain KSA - 5G |
Zain |
Zain |
OMD |
Saudi Arabia |
Performance Marketing | Integrated Ecommerce Innovation |
Smarties KSA |
Silver, Bronze |
Driving Connectivity for Hajj & Umrah Visitors |
Mobily |
Mobily |
PHD |
Saudi Arabia |
Performance Marketing | Cross Digital Media Marketing | Small Budget, Big Impact |
Smarties KSA |
Gold, Silver (2) |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
Saudi Arabia |
Brand Purpose / Activism | Diversity & Inclusion | Social Impact Marketing |
Smarties KSA |
Gold (2), Silver |
Drive It Big With CTV |
Nissan |
Nissan |
OMD |
United Arab Emirates |
Cross Digital Media Marketing |
Smarties MENA |
Bronze |
Victory with Valorant |
Axe |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports | Co-branded Marketing |
Smarties MENA |
Bronze, Finalist |
Into The Spotlight |
LUX |
Unilever |
PHD |
United Arab Emirates |
Diversity & Inclusion | Customer (CX) / User Experience (UX) & Design |
Smarties MENA |
Bronze, Finalist |
CLEAR X League Of Legends |
Clear |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports | Co-branded Marketing |
Smarties MENA |
Silver, Bronze |
Comfort Comfees |
Comfort |
Unilever |
PHD |
United Arab Emirates |
Product and / or Service Launch | Cross Digital Media Marketing |
Smarties MENA |
Bronze (2) |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
Saudi Arabia |
Diversity & Inclusion | Brand Purpose / Activism | Social Impact Marketing |
Smarties MENA |
Bronze, Finalist (2) |
Rexona Titan |
Rexona |
Unilever |
PHD |
United Arab Emirates |
Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion |
Smarties MENA |
Gold (2), Silver |
World Minifootball - RAKTDA |
Ras al Khaimah Tourism Development Authority |
Government of United Arab Emirates |
OMD |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
LUX FIFA |
LUX |
Unilever |
PHD |
United Arab Emirates |
Co-branded Marketing |
Smarties MENA |
Finalist |
GAL GOLD COIN |
Glow & Lovely |
Unilever |
PHD |
United Arab Emirates |
Instant Impact / Promotion |
Smarties MENA |
Finalist |
Clash Of Greens |
Lipton |
Unilever |
PHD |
Egypt |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Bronze |
Ditch The Glitch |
Lipton |
Unilever |
PHD |
Egypt |
Social Media Marketing | Cross Digital Media Marketing |
Smarties MENA |
Silver, Bronze |
Driving Connectivity for Hajj & Umrah Visitors |
Mobily |
Mobily |
PHD |
Saudi Arabia |
Small Budget, Big Impact | Cross Digital Media Marketing |
Smarties MEA |
Bronze, Finalist |
The Future Has Arrived |
Al-Futtaim / BYD |
Al-Futtaim Group |
PHD |
United Arab Emirates |
Brand Experience | Customer Journey Marketing - Lead Generation / CRM |
Smarties MEA |
Bronze, Finalist |
Comfort Comfees |
Comfort |
Unilever |
PHD |
United Arab Emirates |
Cross Digital Media Marketing |
Smarties MEA |
Bronze |
Welcome To Womanhood |
Dove |
Unilever |
PHD |
Saudi Arabia |
Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties MEA |
Silver, Bronze, Finalist |
CLEAR X League Of Legends |
Clear |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports | Brand Experience |
Smarties MEA |
Gold, Finalist |
Rexona 72 Hours Protection |
Rexona |
Unilever |
PHD |
United Arab Emirates |
Product and / or Service Launch | Instant Impact / Promotion |
Smarties MEA |
Silver, Finalist |
Axe x EWC Sponsorship |
Axe |
Unilever |
PHD |
United Arab Emirates |
Gaming, Gamification & E-Sports |
Smarties MEA |
Silver |
Lifebuoy Ramadan |
Lifebuoy |
Unilever |
PHD |
United Arab Emirates |
Brand Purpose / Activism |
Smarties MEA |
Finalist |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties MEA |
Bronze (2) |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties MEA |
Bronze, Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising |
Smarties MEA |
Bronze (3) |
Doritos'la Güzel Oluyor |
Doritos |
PepsiCo |
OMD |
Turkey |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Bronze, Finalist |
A Media First from OMO Cold Power |
OMO |
Unilever |
PHD |
Turkey |
Connected TV |
Smarties MEA |
Bronze |
Cleaning Fairy |
Versuni |
Versuni |
PHD |
Turkey |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties MEA |
Silver, Bronze |
Power of Personas |
Versuni |
Versuni |
PHD |
Turkey |
Cross Digital Media Marketing | Programmatic | Personalization | Data Insights / Contextual Marketing |
Smarties MEA |
Bronze (3), Finalist |
Turkish Airlines - Fly By Sign |
Turkish Airlines |
Turkish Airlines |
Tribal Worldwide |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion |
Smarties MEA |
Bronze, Finalist |
Kazand?Rio In-house CDP Project |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing |
Smarties MEA |
Gold, Silver |
Chess |
Turkish Airlines |
Turkish Airlines |
TBWA\Istanbul |
Turkey |
Cross Digital Media Marketing | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Data Insights / Contextual Marketing |
Smarties MEA |
Gold (2), Silver, Finalist |
Ruffles Hunger |
Ruffles |
PepsiCo |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Finalist |
Varsa Ruffles Maça Var?z |
Ruffles |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
Çerezza Dev'le Bitmek Bilmeyen Lezzet |
Cerezza |
PepsiCo |
OMD |
Turkey |
Product and / or Service Launch |
Smarties MEA |
Finalist |
Clear Men Euro 2024 |
Clear |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties MEA |
Finalist |
From R19.95 With Love |
DStv |
MultiChoice |
Grid Worldwide |
South Africa |
Marketing Impact : Brand Experience | Marketing Impact : Promotional Instant Impact | Marketing Impact : Lead Generation | Impact Media : Creator / Influencer Marketing | Impact Media : Cross Platform Digital Only | Impact Media : Omnichannel Integration |
Smarties South Africa |
Silver, Bronze, Finalist (5) |
Get-M-All – The MyMcDonald’s Loyalty Game |
McDonald's |
McDonald's |
OMD |
Germany |
Customer Journey Marketing - Lead Generation / CRM |
Smarties DACH |
Silver |
Rexona Euro 2024 |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Social Media Marketing | Brand Experience |
Smarties Turkey |
Finalist (2) |
Drive It Big With CTV |
Nissan |
Nissan |
TBWA\RAAD |
United Arab Emirates |
Cross Digital Media Marketing |
Smarties MENA |
Bronze |
Confessions of uncomplicated men |
Clear |
Unilever |
PHD |
Egypt |
Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist (3) |
Lay's x KFC... Worth The Wait |
Lay's |
PepsiCo |
OMD |
United Arab Emirates |
Product and / or Service Launch | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
SPAR Shopper Panel, Consumer Choice Index and Brand Power Score |
SPAR |
SPAR Austria AG |
TBWA\South Africa |
South Africa |
Experience Technology : Artificial Intelligence | Marketing Impact : Data Insights Marketing |
Smarties South Africa |
Gold, Finalist |
Competitors Hate This Trick: Hacking Yourself |
REWE |
REWE Group |
PION3ERS |
Germany |
Connected TV |
Smarties DACH |
Silver |