Top Holding Companies - Global 2024
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Publicis Groupe
| Overall Rank: | 2 |
| Points: | 3089.8 |
| Awards Won: | 219 |
| Finalist(s) Achieved: | 122 |
| Best in Show(s) Won: | 4 |
| Gold(s) Won: | 74 |
| Silver(s) Won: | 72 |
| Bronze(s) Won: | 69 |
| Region: | Global |
| Network: | Publicis Groupe |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Hunting the haunting |
20th Century Studios |
The Walt Disney Company |
Zenith |
Taiwan |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Bronze |
Hoegaarden Presents: First Spring |
Hoegaarden |
Anheuser-Busch InBev |
Starcom |
China |
Product and / or Service Launch |
Smarties APAC |
Finalist |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Zenith |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Silver |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing |
Smarties APAC |
Silver, Finalist |
Income Travel Insurance: Trapped |
Income Insurance |
Income Insurance |
BBH |
Singapore |
Instant Impact / Promotion | Short or Long Form Video |
Smarties APAC |
Gold, Finalist |
The Super Safety Briefing |
Income Insurance |
Income Insurance |
BBH |
Singapore |
Product and / or Service Launch |
Smarties APAC |
Finalist |
Income Protection: Fallin' Apart |
Income Insurance |
Income Insurance |
BBH |
Singapore |
Social Impact Marketing |
Smarties APAC |
Silver |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Zenith |
Vietnam |
Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement |
Smarties APAC |
Bronze, Finalist (2) |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Zenith |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Gold, Silver |
Cookie in a Cookieless world |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Small Budget, Big Impact |
Smarties APAC |
Finalist |
National Library Board (NLB) - Playbrary |
Playbrary |
National Library Board |
Le Pub |
Singapore |
Gaming, Gamification & E-Sports | Small Budget, Big Impact | Innovative Use of AI in Advertising |
Smarties APAC |
Silver (2), Bronze |
Singtel Live From the Underground |
Singtel |
Government of Singapore |
Leo Burnett |
Singapore |
Product and / or Service Launch |
Smarties APAC |
Gold |
McDonald's The McGriddles Breakfast Drop |
McDonald's |
McDonald's |
Leo Burnett |
Singapore |
Product and / or Service Launch | Instant Impact / Promotion |
Smarties APAC |
Gold, Silver |
McDonald's With Love, McDSG |
McDonald's |
McDonald's |
Leo Burnett |
Singapore |
Brand Experience |
Smarties APAC |
Finalist |
Maggi: So Much More To Give |
Maggi |
Nestle |
Publicis |
Vietnam |
Omnichannel Marketing |
Smarties APAC |
Bronze |
Heineken Silver: Enjoy the Smoothness |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing |
Smarties APAC |
Gold (2), Bronze (2) |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
Publicis |
Vietnam |
Cross Digital Media Marketing | Social Media Marketing |
Smarties APAC |
Finalist (2) |
Dunk Your Doubts |
Oreo |
Mondelez International |
Leo Burnett |
Thailand |
Personalization |
Smarties APAC |
Finalist |
VPBANK APPLE PAY: Pay in a beat win all segments |
VPBANK |
VPBank |
Saatchi & Saatchi |
Vietnam |
Product and / or Service Launch |
Smarties APAC |
Bronze |
Galaxy Tab S9: Saving Tranh Hang Trong Art |
Samsung Galaxy |
Samsung |
Leo Burnett |
Vietnam |
Brand Purpose / Activism | AI-Driven Creative Excellence |
Smarties APAC |
Bronze, Finalist |
Heineken - Gong HEI Fatt Choi Campaign |
Heineken |
Heineken |
Leo Burnett |
Malaysia |
Instant Impact / Promotion |
Smarties APAC |
Finalist |
Tiger: Your Year of Courage Uncaged |
Tiger Beer |
Heineken |
Leo Burnett |
Vietnam |
Personalization |
Smarties APAC |
Finalist |
Icon Meets Icon: How A Single Fry Boosted Business |
McDonald's |
McDonald's |
Leo Burnett |
Malaysia |
Omnichannel Marketing | Brand Experience |
Smarties APAC |
Silver, Bronze |
Lucky Twist |
Oreo |
Mondelez International |
Leo Burnett |
Vietnam |
AI-Driven Creative Excellence |
Smarties APAC |
Gold |
Abbott Ecom Saga |
Abbott |
Abbott |
Publicis Media |
Malaysia |
Integrated Ecommerce Innovation & Live Streaming |
Smarties APAC |
Finalist |
Samsung Unites CRM and Media Drove Sales Growth |
Samsung |
Samsung |
Starcom |
Singapore |
Customer Journey Marketing - Lead Generation / CRM |
Smarties APAC |
Bronze |
Kiehl's Trash to Art- Connecting with Gen-Z |
Kiehl's |
L'Oréal |
Publicis Media |
Malaysia |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
Supporters Who Listen, Support Better |
Health Promotion Board |
Government of Singapore |
Publicis |
Singapore |
Social Impact Marketing |
Smarties APAC |
Bronze |
SAMSUNG GALAXY Z5 |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Omnichannel Marketing |
Smarties APAC |
Gold |
SAMSUNG GALAXY S24 – Galaxy AI is here |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Instant Impact / Promotion |
Smarties APAC |
Finalist |
Almarai - Non Sponsorship Sponsorship |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Real Time Marketing | Data Insights / Contextual Marketing | Personalization |
Smarties X |
Bronze (3) |
Turf Finder |
Gatorade |
PepsiCo |
Leo Burnett |
India |
Data Insights / Contextual Marketing | Brand Experience |
Smarties X |
Finalist (2) |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |
Mama Sara & Sara |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Short or Long Form Video |
Smarties X |
Silver |
National Library Board (NLB) - Playbrary |
Playbrary |
National Library Board |
Le Pub |
Singapore |
Innovative Use of AI in Advertising | Small Budget, Big Impact |
Smarties X |
Gold, Silver |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Zenith |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver |
Samsung Galaxy Bundle AI Chatbot |
Samsung Galaxy |
Samsung |
Publicis |
Turkey |
AI-Powered Audience Engagement |
Smarties X |
Finalist |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Publicis |
Vietnam |
Omnichannel Marketing | WEB 3.0 Technologies Marketing |
Smarties X |
Bronze (2) |
The Refreshing Game Changer |
Olips |
Mondelez International |
Publicis |
Turkey |
Gaming, Gamification & E-Sports |
Smarties X |
Finalist |
THIRSTY UNDER THIRTY |
Suntory |
Suntory |
Zenith |
Vietnam |
Short or Long Form Video |
Smarties X |
Gold |
Chunky Dares America to Try their Spiciest Soup |
Campbell's |
Campbell Soup Company |
MSL |
US |
Product and / or Service Launch |
Smarties North America |
Bronze |
Holiday comfort from Campbell's "Joy Nights In" |
Campbell's |
Campbell Soup Company |
Spark Foundry |
US |
Brand Experience | Short or Long Form Video |
Smarties North America |
Bronze, Finalist |
Real-Time Social Opportunities |
Bank of America |
Bank of America |
GroupeConnect |
US |
Real Time Marketing |
Smarties North America |
Gold |
#Riseupfrombeingfriendzoned with Pepsi |
Pepsi |
PepsiCo |
Spark Foundry |
India |
AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising |
Smarties India |
Bronze, Finalist (2) |
“Kit to Kat” - Valentine’s Day |
KitKat |
Nestle |
Zenith |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist |
Aashirvaads Data-Driven Approach to Premiumization |
Aashirvaad |
ITC |
Performics |
India |
Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Silver, Bronze |
Dar Nu Darra ft Guru Randhawa |
Mountain Dew |
PepsiCo |
Spark Foundry |
India |
Omnichannel Marketing |
Smarties India |
Finalist |
Turf Finder |
Gatorade |
PepsiCo |
Leo Burnett |
India |
Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact |
Smarties India |
Best in Show, Gold (4), Bronze (2) |
ITC Masterchef’s Snacking Revolution #AbKoiBhiChef |
ITC Master Chef |
ITC |
Performics |
India |
Instant Impact / Promotion |
Smarties India |
Gold |
Love All |
HDFC Bank |
HDFC Bank |
BBH |
India |
Diversity? & ?Inclusion |
Smarties India |
Finalist |
Meet AI-SHU - Your New STEM Mentor |
OLAY |
Procter & Gamble |
PG One |
India |
Diversity? & ?Inclusion | Brand Purpose / Activism | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Personalization |
Smarties India |
Gold, Silver (2), Finalist (2) |
No Lay's No Game Ft Ms Dhoni |
Lay's |
PepsiCo |
Spark Foundry |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Finalist |
Pediasure: Nurturing Healthy Growth for Children |
PediaSure |
Abbott |
Starcom |
India |
Small Budget, Big Impact |
Smarties India |
Bronze |
Service Launch |
CaratLane |
Titan Company Limited |
BBH |
India |
Product and / or Service Launch |
Smarties India |
Gold |
Squeezing back the summer fun |
7Up |
PepsiCo |
Leo Burnett |
India |
Social Media Marketing |
Smarties India |
Bronze |
Truly 'Open' By Axis Bank |
Axis Bank |
Axis Bank |
Performics |
India |
Cross Digital Media Marketing |
Smarties India |
Bronze |
When GenZs took a breaking love break! |
KitKat |
Nestle |
Zenith |
India |
Social Media Marketing |
Smarties India |
Gold |
When India had its #fingerscrossed! |
KitKat |
Nestle |
Zenith |
India |
Cross Digital Media Marketing |
Smarties India |
Bronze |
WORLD DENTIST DAY - DOCTORS OF JOY |
HALEON |
Haleon |
Leo Burnett |
India |
Innovative Use of AI in Advertising |
Smarties India |
Finalist |
Bintang All Terms Accepted |
Multi Bintang |
Heineken |
Leo Burnett |
Indonesia |
Diversity? & ?Inclusion |
Smarties Indonesia |
Gold |
McDonald's The Human Coupon |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact |
Smarties Indonesia |
Gold, Silver, Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Product and / or Service Launch | Social Media Marketing |
Smarties Indonesia |
Silver (2) |
PediaSure Growth Tracker: Nurturing Every Moment |
PediaSure |
Abbott |
Publicis |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
Bringing URC to Life with Dead-Selling on TikTok |
Universal Robina |
JG Summit Holdings |
Spark Foundry |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Gold |
Durex The Pleasure of Play |
Durex |
Reckitt |
Starcom |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Gold |
Ensuring Strength with the Success of Ensure Gold |
Ensure |
Abbott |
Spark Foundry |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Finalist |
FWD Dynamic Content Engine |
FWD Group |
FWD Group |
Starcom |
Philippines |
Best in Show | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | AI-Powered Audience Engagement |
Smarties Philippines |
Best in Show, Gold (2), Silver |
Kayang Kaya ng Filipina by Visa |
Visa |
Visa |
Zenith |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Finalist |
NIPS: Playtime in Full Color Campaign |
Universal Robina |
JG Summit Holdings |
Spark Foundry |
Philippines |
Brand Experience |
Smarties Philippines |
Gold |
Ride the Arches |
McDonald's |
McDonald's |
Leo Burnett |
Philippines |
Brand Experience | Brand Purpose / Activism | Product and / or Service Launch |
Smarties Philippines |
Gold, Silver (2) |
Samsung Omnichannel Conversions Pilot |
Samsung |
Samsung |
Starcom |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Silver |
Samsung x Abenson Co-Op |
Samsung |
Samsung |
Starcom |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Philippines |
Silver |
UnionBank’s Data-Powered Social Media Success |
UnionBank |
UnionBank |
Performics |
Philippines |
Social Media Marketing |
Smarties Philippines |
Finalist |
Water Drinks Gatorade |
Gatorade |
PepsiCo |
Zenith |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Finalist |
KFC The Social Petition |
KFC |
Yum! Brands |
Brilliant & Million |
Thailand |
Instant Impact / Promotion |
Smarties Thailand |
Gold |
Lay’s Smiles Your way |
Lay's |
PepsiCo |
Brilliant & Million |
Thailand |
Innovative Use of AI in Advertising |
Smarties Thailand |
Gold |
NESCAFÉ CLC Espresso Roast: Best Taste Campaign |
Nescafe |
Nestle |
Leo Burnett |
Thailand |
Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Gold |
Samsung Galaxy S23 |
Samsung Galaxy |
Samsung |
Starcom |
Thailand |
Data Insights / Contextual Marketing |
Smarties Thailand |
Gold |
What the fast! |
Ayudhya Capital |
Mitsubishi Group |
Leo Burnett |
Thailand |
Short or Long Form Video |
Smarties Thailand |
Silver |
AFC: Launched A New Flavor Without Launching One |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Instant Impact / Promotion |
Smarties Vietnam |
Silver |
BEING A BREADWINNER, I DARE NOT TO GET TIRED |
Suntory |
Suntory |
Zenith |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Bronze |
Ensure: How Personalization Boosted Lifetime Value |
Ensure |
Abbott |
Spark Foundry |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Gold |
Galaxy Tab S9: Saving Tranh Hang Trong Art |
Samsung Galaxy |
Samsung |
Leo Burnett |
Vietnam |
Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence |
Smarties Vietnam |
Silver, Finalist |
GET OUT FOR LIFE |
7Up |
PepsiCo |
Zenith |
Vietnam |
Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze, Finalist |
Heineken Silver: Enjoy the Smoothness |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Social Media Marketing | Personalization |
Smarties Vietnam |
Finalist (2) |
Kinh Do Mooncake: One Day Off Togetherness |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Social Impact Marketing, Omnichannel Marketing |
Smarties Vietnam |
Silver, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Zenith |
Vietnam |
Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence |
Smarties Vietnam |
Silver, Bronze, Finalist (3) |
LAY'S: THE IRRESTIBLE LAST PIECE |
Lay's |
PepsiCo |
Zenith |
Vietnam |
Cross Digital Media Marketing | Brand Experience |
Smarties Vietnam |
Bronze, Finalist |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Silver, Finalist (3) |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
Publicis |
Vietnam |
Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze, Finalist (2) |
Lucky Twist |
Oreo |
Mondelez International |
Leo Burnett |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Zenith |
Vietnam |
Brand Experience | Cross Digital Media Marketing |
Smarties Vietnam |
Finalist (2) |
Samsung Bespoke AI: One Touch To Green Life |
Samsung |
Samsung |
Leo Burnett |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Finalist |
SAMSUNG GALAXY S24 – Galaxy AI is here |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels | Integrated Ecommerce Innovation & Live Streaming |
Smarties Vietnam |
Bronze, Finalist |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Zenith |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze |
THIRSTY UNDER THIRTY |
Suntory |
Suntory |
Zenith |
Vietnam |
Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Social Impact Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Tiger: Your Year of Courage Uncaged |
Tiger Beer |
Heineken |
Leo Burnett |
Vietnam |
Omnichannel Marketing |
Smarties Vietnam |
Finalist |
VPBANK APPLE PAY: Pay in a beat win all segments |
VPBANK |
VPBank |
Saatchi & Saatchi |
Vietnam |
Product and / or Service Launch | Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze (2) |
Akbank 29 Ekim ?leti?imi |
Akbank |
Akbank |
Publicis |
Turkey |
Brand Experience |
Smarties Turkey |
Bronze |
Cadde’ye Bir Güzellik Geliyor |
Sephora |
LVMH |
Publicis |
Turkey |
Brand Experience |
Smarties Turkey |
Finalist |
First Infinity Launch - Don't stop get refreshed |
First Chewing Gum |
Mondelez International |
Publicis Media |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Acortá distancias |
Milka |
Mondelez International |
Spark Foundry |
Argentina |
Instant Impact / Promotion | Retail Media |
Smarties Hispanic Latam |
Finalist (2) |
Message in a Playlist |
Beldent |
Mondelez International |
Digitas |
Argentina |
AI-Powered Audience Engagement | Brand Experience | Creative Excellence Powered by AI | Customer Journey Marketing - Lead Generation / CRM | Efficiency: AI-powered audience engagement | Omnichannel Marketing |
Smarties Hispanic Latam |
Gold, Silver (3), Finalist (2) |
Oreo disfrutemos del juego |
Oreo |
Mondelez International |
Digitas |
Argentina |
Brand Purpose / Activism | Omnichannel Marketing |
Smarties Hispanic Latam |
Finalist (2) |
RecetOreo - A.R.I |
Oreo |
Mondelez International |
Digitas |
Argentina |
AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies |
Smarties Hispanic Latam |
Gold, Silver, Bronze, Finalist |
Lanzamiento Visa NFC |
VISA |
Visa |
Digitas |
Argentina |
Creator / Influencer / Celebrity Marketing | Product and / or Service Launch |
Smarties Hispanic Latam |
Silver, Bronze |
La amistad no se mide la Cindor sí |
Cindor |
Danone |
Digitas |
Argentina |
Creator / Influencer / Celebrity Marketing |
Smarties Hispanic Latam |
Finalist |
Trident The Town |
Trident |
Mondelez International |
Leo Burnett Tailor Made |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Lançamento Club Social Snack |
Club Social |
Mondelez International |
Leo Burnett Tailor Made |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
Salve as Patinhas |
Purina |
Nestle |
Publicis |
Brazil |
Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Silver, Bronze, Finalist (3) |
The Gaming Fridge |
Heineken |
Heineken |
Le Pub |
Brazil |
Enabling Technologies | Gaming Gamification & E-Sports |
Smarties Brazil |
Finalist (2) |
Pessoas Trabalhando |
Instituto Mulher em Construção |
Instituto Mulher em Construção |
Publicis |
Brazil |
Brand Purpose/ Activism |
Smarties Brazil |
Finalist |
Respira fundo e joga! |
Vicks |
Procter & Gamble |
Publicis |
Brazil |
Brand Experience | Brand Experience |
Smarties Brazil |
Silver, Finalist |
#HeineQueen |
Heineken |
Heineken |
Le Pub |
Brazil |
Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing |
Smarties Brazil |
Gold (2), Bronze, Finalist (3) |
Floating Bars |
Heineken |
Heineken |
Le Pub |
Brazil |
Social Impact Marketing |
Smarties Brazil |
Finalist |
Out-Of-Home Matches |
Heineken |
Heineken |
Le Pub |
Brazil |
Social Impact Marketing |
Smarties Brazil |
Finalist |
Receitas Inesquecíveis By Receitas Nestlé |
Receitas Nestlé |
Nestle |
Publicis |
Brazil |
Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Gold, Finalist (2) |
BBB Tweet |
Fiat |
Stellantis |
Leo Burnett Tailor Made |
Brazil |
Brand Experience | Social Media Marketing | Social Media Marketing |
Smarties Brazil |
Gold, Finalist (2) |
Inspire Your World |
Ithra |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Brand Experience | Social Media Marketing | Cross Digital Media Marketing |
Smarties KSA |
Silver, Bronze (2) |
Mama Sara & Sara |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Brand Experience | Short or Long Form Video |
Smarties KSA |
Gold (2) |
The Non-Sponsored Sponsorship of Ramadan |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Data Insights / Contextual Marketing | Brand Experience | Real Time Marketing |
Smarties KSA |
Gold, Silver (2) |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing |
Smarties KSA |
Gold (2), Silver (2) |
The Coffee Initiative |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Social Impact Marketing |
Smarties KSA |
Gold |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties KSA |
Silver |
L'usine Brownie Leaves You Speechless! |
L'usine |
Almarai |
Spark Foundry |
Saudi Arabia |
Gaming, Gamification & E-Sports | Audio / Voice / Sonic Branding | Personalisation |
Smarties KSA |
Silver (2), Bronze |
'Dous, Don't Overthink' |
Rockstar |
PepsiCo |
Leo Burnett |
Saudi Arabia |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties KSA |
Gold (2) |
ChatGPT to ChefGPT |
Philadelphia |
Kraft Heinz Company |
Publicis |
Saudi Arabia |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties KSA |
Silver (2) |
Sweet Success with TikTok Trends |
Oreo |
Mondelez International |
Publicis |
Saudi Arabia |
Short or Long Form Video | Social Media Marketing |
Smarties KSA |
Silver (2) |
The Protective Rhymes |
Anghami |
Anghami |
Leo Burnett |
United Arab Emirates |
Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Cross Digital Media Marketing |
Smarties MENA |
Gold, Bronze, Finalist (2) |
The Hidden Room Collection |
Home Box |
Landmark Group |
Leo Burnett |
United Arab Emirates |
Social Impact Marketing | Diversity & Inclusion | Brand Purpose / Activism | Omnichannel Marketing | Short or Long Form Video |
Smarties MENA |
Gold, Silver, Bronze, Finalist (2) |
Cadbury AI: Texts, Tech, and Tradition |
Cadbury |
Mondelez International |
Spark Foundry |
United Arab Emirates |
Experimental / Innovation Technology | Personalisation |
Smarties MENA |
Bronze, Finalist |
The Cookies & Cream Guy |
Nescafe |
Nestle |
Zenith |
United Arab Emirates |
Social Media Marketing |
Smarties MENA |
Bronze |
ProtecTasbih |
Saudia |
Government of Saudi Arabia |
Leo Burnett |
United Arab Emirates |
Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology |
Smarties MENA |
Gold, Finalist (3) |
The Art of Release |
Haleon |
Haleon |
Digitas |
United Arab Emirates |
Personalisation |
Smarties MENA |
Gold |
The Homecoming |
Home Centre |
Landmark Group |
Leo Burnett |
United Arab Emirates |
Best in Show | Brand Purpose / Activism | Social Impact Marketing | Diversity & Inclusion | Short or Long Form Video |
Smarties MENA |
Gold (3), Silver |
Ride to Freedom |
Dosy |
Dosy |
Zenith |
United Arab Emirates |
Best in Show | Brand Purpose / Activism | Small Budget, Big Impact | Social Impact Marketing | Diversity & Inclusion | Integrated Ecommerce Innovation |
Smarties MENA |
Gold (2), Silver (3) |
10 Questions Before Your Coffee Gets Cold |
Nescafe |
Nestle |
Zenith |
United Arab Emirates |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Gold, Silver |
WhatsApp Oman |
Omantel |
Government of Oman |
Zenith |
United Arab Emirates |
Real Time Marketing | Social Messaging / Chat Apps / Text Messaging | Small Budget, Big Impact |
Smarties MENA |
Gold (2), Silver |
ChatGPT to ChefGPT |
Philadelphia |
Kraft Heinz Company |
Spark Foundry |
Saudi Arabia |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Silver |
Immersive Playfulness with Outdoor |
Oreo |
Mondelez International |
Spark Foundry |
United Arab Emirates |
Digital Out-of-Home (DOOH) |
Smarties MENA |
Silver |
Sweet Success with TikTok Trends |
Oreo |
Mondelez International |
Spark Foundry |
Saudi Arabia |
Social Media Marketing | Short or Long Form Video |
Smarties MENA |
Silver, Finalist |
Mixes Make Cooking Easy |
Maggi |
Nestle |
Zenith |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Silver |
Maqroo |
Omantel |
Government of Oman |
Zenith |
United Arab Emirates |
Social Impact Marketing | Diversity & Inclusion | Brand Experience |
Smarties MENA |
Silver (2), Finalist |
L'usine Brownie Leaves You Speechless! |
L'usine |
Almarai |
Spark Foundry |
Saudi Arabia |
Audio / Voice / Sonic Branding |
Smarties MENA |
Silver |
The Protective Rhymes |
Anghami |
Anghami |
Leo Burnett |
United Arab Emirates |
Short or Long Form Video |
Smarties MENA |
Finalist |
FEAR |
Dosy |
Dosy |
Zenith |
United Arab Emirates |
Short or Long Form Video |
Smarties MENA |
Finalist |
McDonald's Win Back - Client Acquisition |
McDonald's |
McDonald's |
Saatchi & Saatchi |
Qatar |
Personalisation |
Smarties MENA |
Finalist |
Mama Sara & Sara |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Short or Long Form Video | Brand Experience |
Smarties MENA |
Bronze, Finalist |
Drones versus Desertification |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism |
Smarties MENA |
Gold (2), Silver |
Tires to Roads |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Sustainability |
Smarties MENA |
Gold |
The Non-Sponsored Sponsorship of Ramadan |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Real Time Marketing | Brand Experience | Data Insights / Contextual Marketing |
Smarties MENA |
Silver, Finalist (2) |
The Coffee Initiative |
Aramco |
Government of Saudi Arabia |
Leo Burnett |
Saudi Arabia |
Social Impact Marketing |
Smarties MENA |
Finalist |
Sanlam Automated Estate Reporting |
Sanlam |
Sanlam |
Digitas Liquorice |
South Africa |
Creative : User Experience (UX) & Design |
Smarties South Africa |
Finalist |
Santam Most Loved Local |
Sanlam |
Sanlam |
Digitas Liquorice |
South Africa |
Experience Technology : Contextual Targeting |
Smarties South Africa |
Bronze |
The Briefcase |
Amazon Prime Video |
Amazon |
Machine_ |
South Africa |
Experience Technology : Real Time Marketing |
Smarties South Africa |
Finalist |
The Classified Drop |
Amazon Prime Video |
Amazon |
Machine_ |
South Africa |
Experience Technology : Real Time Marketing |
Smarties South Africa |
Bronze |
YouTube Made for You |
YouTube/Google |
Alphabet |
Digitas Liquorice |
South Africa |
Purpose Driven Marketing : Multilingual Marketing Efficiency Award |
Smarties South Africa |
Finalist |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Publicis Media |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Silver |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion |
Smarties APAC |
Gold, Silver, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement |
Smarties APAC |
Bronze, Finalist (2) |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Gold, Silver |
Uplifted Breadwinners as real winners in Society |
BOSS Coffee |
Suntory |
Zenith |
Vietnam |
Social Impact Marketing |
Smarties APAC |
Finalist |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Publicis Media |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Publicis Media |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver |
Turf Finder |
Gatorade |
PepsiCo |
Spark Foundry |
India |
Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact |
Smarties India |
Best in Show, Gold (4), Bronze (2) |
Bold Gen-Z Leads Self-Discovery with Globe Prepaid |
Globe Telecom |
Globe Telecom |
Publicis JimenezBasic |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Silver |
Continuous Pursuit for Greater with Globe |
Globe Telecom |
Globe Telecom |
Publicis JimenezBasic |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing |
Smarties Thailand |
Best in Show, Gold (2), Silver (2), Finalist |
BEING A BREADWINNER, I DARE NOT TO GET TIRED |
Suntory |
Suntory |
Publicis Media |
Vietnam |
Brand Purpose / Activism |
Smarties Vietnam |
Bronze |
GET OUT FOR LIFE |
7Up |
PepsiCo |
Publicis Media |
Vietnam |
Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze, Finalist |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Publicis |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Vietnam |
Gold, Silver, Finalist |
LAY'S SMILE IS THE NEW YEAR FORTUNE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence |
Smarties Vietnam |
Silver, Bronze, Finalist (3) |
LAY'S: THE IRRESTIBLE LAST PIECE |
Lay's |
PepsiCo |
Publicis Media |
Vietnam |
Cross Digital Media Marketing | Brand Experience |
Smarties Vietnam |
Bronze, Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Leo Burnett |
Indonesia |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
ROCKSTAR BRO-CODE |
Rockstar |
PepsiCo |
Publicis Media |
Vietnam |
Brand Experience | Cross Digital Media Marketing |
Smarties Vietnam |
Finalist (2) |
SAMSUNG GALAXY Z: Join the Flip Side |
Samsung Galaxy |
Samsung |
Starcom |
Vietnam |
Social Media Marketing | Personalization | Omnichannel Marketing |
Smarties Vietnam |
Gold, Bronze (2) |
STING NEO HUNTING ADVENTURE |
Sting |
PepsiCo |
Publicis Media |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Bronze |
Uplifted Breadwinners as real winners in Society |
BOSS Coffee |
Suntory |
Zenith |
Vietnam |
Social Impact Marketing |
Smarties Vietnam |
Gold |
Uplifted Breadwinners as real winners in Society |
BOSS Coffee |
Suntory |
Publicis Media |
Vietnam |
Social Impact Marketing |
Smarties APAC |
Finalist |
Lucky Twist |
Oreo |
Mondelez International |
Spark Foundry |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
Uplifted Breadwinners as real winners in Society |
BOSS Coffee |
Suntory |
Publicis Media |
Vietnam |
Social Impact Marketing |
Smarties Vietnam |
Gold |