Top Holding Companies Global 2024
Publicis Groupe
Overall rank
#2
Points
3089.8
Awards won
219
Finalists
122
Best in Show
4
Gold
74
Silver
72
Bronze
69
Finalist
122
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Hunting the haunting | 20th Century Studios | The Walt Disney Company | Zenith | Taiwan | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| Hoegaarden Presents: First Spring | Hoegaarden | Anheuser-Busch InBev | Starcom | China | Product and / or Service Launch | Smarties APAC | Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Zenith | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Silver |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Smarties APAC | Silver, Finalist |
| Income Travel Insurance: Trapped | Income Insurance | Income Insurance | BBH | Singapore | Instant Impact / Promotion | Short or Long Form Video | Smarties APAC | Gold, Finalist |
| The Super Safety Briefing | Income Insurance | Income Insurance | BBH | Singapore | Product and / or Service Launch | Smarties APAC | Finalist |
| Income Protection: Fallin' Apart | Income Insurance | Income Insurance | BBH | Singapore | Social Impact Marketing | Smarties APAC | Silver |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Zenith | Vietnam | Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement | Smarties APAC | Bronze, Finalist (2) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Silver |
| Cookie in a Cookieless world | Oreo | Mondelez International | Leo Burnett | Indonesia | Small Budget, Big Impact | Smarties APAC | Finalist |
| National Library Board (NLB) - Playbrary | Playbrary | National Library Board | Le Pub | Singapore | Gaming, Gamification & E-Sports | Small Budget, Big Impact | Innovative Use of AI in Advertising | Smarties APAC | Silver (2), Bronze |
| Singtel Live From the Underground | Singtel | Government of Singapore | Leo Burnett | Singapore | Product and / or Service Launch | Smarties APAC | Gold |
| McDonald's The McGriddles Breakfast Drop | McDonald's | McDonald's | Leo Burnett | Singapore | Product and / or Service Launch | Instant Impact / Promotion | Smarties APAC | Gold, Silver |
| McDonald's With Love, McDSG | McDonald's | McDonald's | Leo Burnett | Singapore | Brand Experience | Smarties APAC | Finalist |
| Maggi: So Much More To Give | Maggi | Nestle | Publicis | Vietnam | Omnichannel Marketing | Smarties APAC | Bronze |
| Heineken Silver: Enjoy the Smoothness | Heineken | Heineken | Leo Burnett | Vietnam | Data Insights / Contextual Marketing | Real Time Marketing | Data Insights / Contextual Marketing | Real Time Marketing | Smarties APAC | Gold (2), Bronze (2) |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| Dunk Your Doubts | Oreo | Mondelez International | Leo Burnett | Thailand | Personalization | Smarties APAC | Finalist |
| VPBANK APPLE PAY: Pay in a beat win all segments | VPBANK | VPBank | Saatchi & Saatchi | Vietnam | Product and / or Service Launch | Smarties APAC | Bronze |
| Galaxy Tab S9: Saving Tranh Hang Trong Art | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Brand Purpose / Activism | AI-Driven Creative Excellence | Smarties APAC | Bronze, Finalist |
| Heineken - Gong HEI Fatt Choi Campaign | Heineken | Heineken | Leo Burnett | Malaysia | Instant Impact / Promotion | Smarties APAC | Finalist |
| Tiger: Your Year of Courage Uncaged | Tiger Beer | Heineken | Leo Burnett | Vietnam | Personalization | Smarties APAC | Finalist |
| Icon Meets Icon: How A Single Fry Boosted Business | McDonald's | McDonald's | Leo Burnett | Malaysia | Omnichannel Marketing | Brand Experience | Smarties APAC | Silver, Bronze |
| Lucky Twist | Oreo | Mondelez International | Leo Burnett | Vietnam | AI-Driven Creative Excellence | Smarties APAC | Gold |
| Abbott Ecom Saga | Abbott | Abbott | Publicis Media | Malaysia | Integrated Ecommerce Innovation & Live Streaming | Smarties APAC | Finalist |
| Samsung Unites CRM and Media Drove Sales Growth | Samsung | Samsung | Starcom | Singapore | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Bronze |
| Kiehl's Trash to Art- Connecting with Gen-Z | Kiehl's | L'Oréal | Publicis Media | Malaysia | Brand Purpose / Activism | Smarties APAC | Finalist |
| Supporters Who Listen, Support Better | Health Promotion Board | Government of Singapore | Publicis | Singapore | Social Impact Marketing | Smarties APAC | Bronze |
| SAMSUNG GALAXY Z5 | Samsung Galaxy | Samsung | Starcom | Vietnam | Omnichannel Marketing | Smarties APAC | Gold |
| SAMSUNG GALAXY S24 – Galaxy AI is here | Samsung Galaxy | Samsung | Starcom | Vietnam | Instant Impact / Promotion | Smarties APAC | Finalist |
| Almarai - Non Sponsorship Sponsorship | Almarai | Almarai | Spark Foundry | Saudi Arabia | Real Time Marketing | Data Insights / Contextual Marketing | Personalization | Smarties X | Bronze (3) |
| Turf Finder | Gatorade | PepsiCo | Leo Burnett | India | Data Insights / Contextual Marketing | Brand Experience | Smarties X | Finalist (2) |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| Mama Sara & Sara | Almarai | Almarai | Spark Foundry | Saudi Arabia | Short or Long Form Video | Smarties X | Silver |
| National Library Board (NLB) - Playbrary | Playbrary | National Library Board | Le Pub | Singapore | Innovative Use of AI in Advertising | Small Budget, Big Impact | Smarties X | Gold, Silver |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver |
| Samsung Galaxy Bundle AI Chatbot | Samsung Galaxy | Samsung | Publicis | Turkey | AI-Powered Audience Engagement | Smarties X | Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis | Vietnam | Omnichannel Marketing | WEB 3.0 Technologies Marketing | Smarties X | Bronze (2) |
| The Refreshing Game Changer | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| THIRSTY UNDER THIRTY | Suntory | Suntory | Zenith | Vietnam | Short or Long Form Video | Smarties X | Gold |
| Chunky Dares America to Try their Spiciest Soup | Campbell's | Campbell Soup Company | MSL | US | Product and / or Service Launch | Smarties North America | Bronze |
| Holiday comfort from Campbell's "Joy Nights In" | Campbell's | Campbell Soup Company | Spark Foundry | US | Brand Experience | Short or Long Form Video | Smarties North America | Bronze, Finalist |
| Real-Time Social Opportunities | Bank of America | Bank of America | GroupeConnect | US | Real Time Marketing | Smarties North America | Gold |
| #Riseupfrombeingfriendzoned with Pepsi | Pepsi | PepsiCo | Spark Foundry | India | AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising | Smarties India | Bronze, Finalist (2) |
| “Kit to Kat” - Valentine’s Day | KitKat | Nestle | Zenith | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
| Aashirvaads Data-Driven Approach to Premiumization | Aashirvaad | ITC | Performics | India | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Silver, Bronze |
| Dar Nu Darra ft Guru Randhawa | Mountain Dew | PepsiCo | Spark Foundry | India | Omnichannel Marketing | Smarties India | Finalist |
| Turf Finder | Gatorade | PepsiCo | Leo Burnett | India | Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact | Smarties India | Best in Show, Gold (4), Bronze (2) |
| ITC Masterchef’s Snacking Revolution #AbKoiBhiChef | ITC Master Chef | ITC | Performics | India | Instant Impact / Promotion | Smarties India | Gold |
| Love All | HDFC Bank | HDFC Bank | BBH | India | Diversity? & ?Inclusion | Smarties India | Finalist |
| Meet AI-SHU - Your New STEM Mentor | OLAY | Procter & Gamble | PG One | India | Diversity? & ?Inclusion | Brand Purpose / Activism | Short or Long Form Video | Creator / Influencer / Celebrity Marketing | Personalization | Smarties India | Gold, Silver (2), Finalist (2) |
| No Lay's No Game Ft Ms Dhoni | Lay's | PepsiCo | Spark Foundry | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Pediasure: Nurturing Healthy Growth for Children | PediaSure | Abbott | Starcom | India | Small Budget, Big Impact | Smarties India | Bronze |
| Service Launch | CaratLane | Titan Company Limited | BBH | India | Product and / or Service Launch | Smarties India | Gold |
| Squeezing back the summer fun | 7Up | PepsiCo | Leo Burnett | India | Social Media Marketing | Smarties India | Bronze |
| Truly 'Open' By Axis Bank | Axis Bank | Axis Bank | Performics | India | Cross Digital Media Marketing | Smarties India | Bronze |
| When GenZs took a breaking love break! | KitKat | Nestle | Zenith | India | Social Media Marketing | Smarties India | Gold |
| When India had its #fingerscrossed! | KitKat | Nestle | Zenith | India | Cross Digital Media Marketing | Smarties India | Bronze |
| WORLD DENTIST DAY - DOCTORS OF JOY | HALEON | Haleon | Leo Burnett | India | Innovative Use of AI in Advertising | Smarties India | Finalist |
| Bintang All Terms Accepted | Multi Bintang | Heineken | Leo Burnett | Indonesia | Diversity? & ?Inclusion | Smarties Indonesia | Gold |
| McDonald's The Human Coupon | McDonald's | McDonald's | Leo Burnett | Indonesia | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact | Smarties Indonesia | Gold, Silver, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Product and / or Service Launch | Social Media Marketing | Smarties Indonesia | Silver (2) |
| PediaSure Growth Tracker: Nurturing Every Moment | PediaSure | Abbott | Publicis | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Bringing URC to Life with Dead-Selling on TikTok | Universal Robina | JG Summit Holdings | Spark Foundry | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Gold |
| Durex The Pleasure of Play | Durex | Reckitt | Starcom | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Gold |
| Ensuring Strength with the Success of Ensure Gold | Ensure | Abbott | Spark Foundry | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Finalist |
| FWD Dynamic Content Engine | FWD Group | FWD Group | Starcom | Philippines | Best in Show | Data Insights / Contextual Marketing | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Smarties Philippines | Best in Show, Gold (2), Silver |
| Kayang Kaya ng Filipina by Visa | Visa | Visa | Zenith | Philippines | Instant Impact / Promotion | Smarties Philippines | Finalist |
| NIPS: Playtime in Full Color Campaign | Universal Robina | JG Summit Holdings | Spark Foundry | Philippines | Brand Experience | Smarties Philippines | Gold |
| Ride the Arches | McDonald's | McDonald's | Leo Burnett | Philippines | Brand Experience | Brand Purpose / Activism | Product and / or Service Launch | Smarties Philippines | Gold, Silver (2) |
| Samsung Omnichannel Conversions Pilot | Samsung | Samsung | Starcom | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Silver |
| Samsung x Abenson Co-Op | Samsung | Samsung | Starcom | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Philippines | Silver |
| UnionBank’s Data-Powered Social Media Success | UnionBank | UnionBank | Performics | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Water Drinks Gatorade | Gatorade | PepsiCo | Zenith | Philippines | Instant Impact / Promotion | Smarties Philippines | Finalist |
| KFC The Social Petition | KFC | Yum! Brands | Brilliant & Million | Thailand | Instant Impact / Promotion | Smarties Thailand | Gold |
| Lay’s Smiles Your way | Lay's | PepsiCo | Brilliant & Million | Thailand | Innovative Use of AI in Advertising | Smarties Thailand | Gold |
| NESCAFÉ CLC Espresso Roast: Best Taste Campaign | Nescafe | Nestle | Leo Burnett | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| Samsung Galaxy S23 | Samsung Galaxy | Samsung | Starcom | Thailand | Data Insights / Contextual Marketing | Smarties Thailand | Gold |
| What the fast! | Ayudhya Capital | Mitsubishi Group | Leo Burnett | Thailand | Short or Long Form Video | Smarties Thailand | Silver |
| AFC: Launched A New Flavor Without Launching One | Kinh Do | Mondelez International | Publicis | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Silver |
| BEING A BREADWINNER, I DARE NOT TO GET TIRED | Suntory | Suntory | Zenith | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| Ensure: How Personalization Boosted Lifetime Value | Ensure | Abbott | Spark Foundry | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Gold |
| Galaxy Tab S9: Saving Tranh Hang Trong Art | Samsung Galaxy | Samsung | Leo Burnett | Vietnam | Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Finalist |
| GET OUT FOR LIFE | 7Up | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze, Finalist |
| Heineken Silver: Enjoy the Smoothness | Heineken | Heineken | Leo Burnett | Vietnam | Social Media Marketing | Personalization | Smarties Vietnam | Finalist (2) |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Publicis | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Zenith | Vietnam | Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (3) |
| LAY'S: THE IRRESTIBLE LAST PIECE | Lay's | PepsiCo | Zenith | Vietnam | Cross Digital Media Marketing | Brand Experience | Smarties Vietnam | Bronze, Finalist |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Silver, Finalist (3) |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| Lucky Twist | Oreo | Mondelez International | Leo Burnett | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Zenith | Vietnam | Brand Experience | Cross Digital Media Marketing | Smarties Vietnam | Finalist (2) |
| Samsung Bespoke AI: One Touch To Green Life | Samsung | Samsung | Leo Burnett | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| SAMSUNG GALAXY S24 – Galaxy AI is here | Samsung Galaxy | Samsung | Starcom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Integrated Ecommerce Innovation & Live Streaming | Smarties Vietnam | Bronze, Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Zenith | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze |
| THIRSTY UNDER THIRTY | Suntory | Suntory | Zenith | Vietnam | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Social Impact Marketing | Smarties Vietnam | Bronze (2), Finalist |
| Tiger: Your Year of Courage Uncaged | Tiger Beer | Heineken | Leo Burnett | Vietnam | Omnichannel Marketing | Smarties Vietnam | Finalist |
| VPBANK APPLE PAY: Pay in a beat win all segments | VPBANK | VPBank | Saatchi & Saatchi | Vietnam | Product and / or Service Launch | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze (2) |
| Akbank 29 Ekim ?leti?imi | Akbank | Akbank | Publicis | Turkey | Brand Experience | Smarties Turkey | Bronze |
| Cadde’ye Bir Güzellik Geliyor | Sephora | LVMH | Publicis | Turkey | Brand Experience | Smarties Turkey | Finalist |
| First Infinity Launch - Don't stop get refreshed | First Chewing Gum | Mondelez International | Publicis Media | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Acortá distancias | Milka | Mondelez International | Spark Foundry | Argentina | Instant Impact / Promotion | Retail Media | Smarties Hispanic Latam | Finalist (2) |
| Message in a Playlist | Beldent | Mondelez International | Digitas | Argentina | AI-Powered Audience Engagement | Brand Experience | Creative Excellence Powered by AI | Customer Journey Marketing - Lead Generation / CRM | Efficiency: AI-powered audience engagement | Omnichannel Marketing | Smarties Hispanic Latam | Gold, Silver (3), Finalist (2) |
| Oreo disfrutemos del juego | Oreo | Mondelez International | Digitas | Argentina | Brand Purpose / Activism | Omnichannel Marketing | Smarties Hispanic Latam | Finalist (2) |
| RecetOreo - A.R.I | Oreo | Mondelez International | Digitas | Argentina | AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies | Smarties Hispanic Latam | Gold, Silver, Bronze, Finalist |
| Lanzamiento Visa NFC | VISA | Visa | Digitas | Argentina | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Hispanic Latam | Silver, Bronze |
| La amistad no se mide la Cindor sí | Cindor | Danone | Digitas | Argentina | Creator / Influencer / Celebrity Marketing | Smarties Hispanic Latam | Finalist |
| Trident The Town | Trident | Mondelez International | Leo Burnett Tailor Made | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Lançamento Club Social Snack | Club Social | Mondelez International | Leo Burnett Tailor Made | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| Salve as Patinhas | Purina | Nestle | Publicis | Brazil | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Silver, Bronze, Finalist (3) |
| The Gaming Fridge | Heineken | Heineken | Le Pub | Brazil | Enabling Technologies | Gaming Gamification & E-Sports | Smarties Brazil | Finalist (2) |
| Pessoas Trabalhando | Instituto Mulher em Construção | Instituto Mulher em Construção | Publicis | Brazil | Brand Purpose/ Activism | Smarties Brazil | Finalist |
| Respira fundo e joga! | Vicks | Procter & Gamble | Publicis | Brazil | Brand Experience | Brand Experience | Smarties Brazil | Silver, Finalist |
| #HeineQueen | Heineken | Heineken | Le Pub | Brazil | Creator / Influencer / Celebrity Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Brand Experience | Omnichannel Marketing | Smarties Brazil | Gold (2), Bronze, Finalist (3) |
| Floating Bars | Heineken | Heineken | Le Pub | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| Out-Of-Home Matches | Heineken | Heineken | Le Pub | Brazil | Social Impact Marketing | Smarties Brazil | Finalist |
| Receitas Inesquecíveis By Receitas Nestlé | Receitas Nestlé | Nestle | Publicis | Brazil | Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Gold, Finalist (2) |
| BBB Tweet | Fiat | Stellantis | Leo Burnett Tailor Made | Brazil | Brand Experience | Social Media Marketing | Social Media Marketing | Smarties Brazil | Gold, Finalist (2) |
| Inspire Your World | Ithra | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Brand Experience | Social Media Marketing | Cross Digital Media Marketing | Smarties KSA | Silver, Bronze (2) |
| Mama Sara & Sara | Almarai | Almarai | Spark Foundry | Saudi Arabia | Brand Experience | Short or Long Form Video | Smarties KSA | Gold (2) |
| The Non-Sponsored Sponsorship of Ramadan | Almarai | Almarai | Spark Foundry | Saudi Arabia | Data Insights / Contextual Marketing | Brand Experience | Real Time Marketing | Smarties KSA | Gold, Silver (2) |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Experimental / Innovation Technology | Sustainability | Brand Purpose / Activism | Social Media Marketing | Smarties KSA | Gold (2), Silver (2) |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties KSA | Gold |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties KSA | Silver |
| L'usine Brownie Leaves You Speechless! | L'usine | Almarai | Spark Foundry | Saudi Arabia | Gaming, Gamification & E-Sports | Audio / Voice / Sonic Branding | Personalisation | Smarties KSA | Silver (2), Bronze |
| 'Dous, Don't Overthink' | Rockstar | PepsiCo | Leo Burnett | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties KSA | Gold (2) |
| ChatGPT to ChefGPT | Philadelphia | Kraft Heinz Company | Publicis | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties KSA | Silver (2) |
| Sweet Success with TikTok Trends | Oreo | Mondelez International | Publicis | Saudi Arabia | Short or Long Form Video | Social Media Marketing | Smarties KSA | Silver (2) |
| The Protective Rhymes | Anghami | Anghami | Leo Burnett | United Arab Emirates | Brand Purpose / Activism | Social Impact Marketing | Omnichannel Marketing | Cross Digital Media Marketing | Smarties MENA | Gold, Bronze, Finalist (2) |
| The Hidden Room Collection | Home Box | Landmark Group | Leo Burnett | United Arab Emirates | Social Impact Marketing | Diversity & Inclusion | Brand Purpose / Activism | Omnichannel Marketing | Short or Long Form Video | Smarties MENA | Gold, Silver, Bronze, Finalist (2) |
| Cadbury AI: Texts, Tech, and Tradition | Cadbury | Mondelez International | Spark Foundry | United Arab Emirates | Experimental / Innovation Technology | Personalisation | Smarties MENA | Bronze, Finalist |
| The Cookies & Cream Guy | Nescafe | Nestle | Zenith | United Arab Emirates | Social Media Marketing | Smarties MENA | Bronze |
| ProtecTasbih | Saudia | Government of Saudi Arabia | Leo Burnett | United Arab Emirates | Brand Experience | Instant Impact / Promotion | Product and / or Service Launch | Experimental / Innovation Technology | Smarties MENA | Gold, Finalist (3) |
| The Art of Release | Haleon | Haleon | Digitas | United Arab Emirates | Personalisation | Smarties MENA | Gold |
| The Homecoming | Home Centre | Landmark Group | Leo Burnett | United Arab Emirates | Best in Show | Brand Purpose / Activism | Social Impact Marketing | Diversity & Inclusion | Short or Long Form Video | Smarties MENA | Gold (3), Silver |
| Ride to Freedom | Dosy | Dosy | Zenith | United Arab Emirates | Best in Show | Brand Purpose / Activism | Small Budget, Big Impact | Social Impact Marketing | Diversity & Inclusion | Integrated Ecommerce Innovation | Smarties MENA | Gold (2), Silver (3) |
| 10 Questions Before Your Coffee Gets Cold | Nescafe | Nestle | Zenith | United Arab Emirates | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MENA | Gold, Silver |
| WhatsApp Oman | Omantel | Government of Oman | Zenith | United Arab Emirates | Real Time Marketing | Social Messaging / Chat Apps / Text Messaging | Small Budget, Big Impact | Smarties MENA | Gold (2), Silver |
| ChatGPT to ChefGPT | Philadelphia | Kraft Heinz Company | Spark Foundry | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Smarties MENA | Silver |
| Immersive Playfulness with Outdoor | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Digital Out-of-Home (DOOH) | Smarties MENA | Silver |
| Sweet Success with TikTok Trends | Oreo | Mondelez International | Spark Foundry | Saudi Arabia | Social Media Marketing | Short or Long Form Video | Smarties MENA | Silver, Finalist |
| Mixes Make Cooking Easy | Maggi | Nestle | Zenith | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Silver |
| Maqroo | Omantel | Government of Oman | Zenith | United Arab Emirates | Social Impact Marketing | Diversity & Inclusion | Brand Experience | Smarties MENA | Silver (2), Finalist |
| L'usine Brownie Leaves You Speechless! | L'usine | Almarai | Spark Foundry | Saudi Arabia | Audio / Voice / Sonic Branding | Smarties MENA | Silver |
| The Protective Rhymes | Anghami | Anghami | Leo Burnett | United Arab Emirates | Short or Long Form Video | Smarties MENA | Finalist |
| FEAR | Dosy | Dosy | Zenith | United Arab Emirates | Short or Long Form Video | Smarties MENA | Finalist |
| McDonald's Win Back - Client Acquisition | McDonald's | McDonald's | Saatchi & Saatchi | Qatar | Personalisation | Smarties MENA | Finalist |
| Mama Sara & Sara | Almarai | Almarai | Spark Foundry | Saudi Arabia | Short or Long Form Video | Brand Experience | Smarties MENA | Bronze, Finalist |
| Drones versus Desertification | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Experimental / Innovation Technology | Brand Purpose / Activism | Smarties MENA | Gold (2), Silver |
| Tires to Roads | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Sustainability | Smarties MENA | Gold |
| The Non-Sponsored Sponsorship of Ramadan | Almarai | Almarai | Spark Foundry | Saudi Arabia | Real Time Marketing | Brand Experience | Data Insights / Contextual Marketing | Smarties MENA | Silver, Finalist (2) |
| The Coffee Initiative | Aramco | Government of Saudi Arabia | Leo Burnett | Saudi Arabia | Social Impact Marketing | Smarties MENA | Finalist |
| Sanlam Automated Estate Reporting | Sanlam | Sanlam | Digitas Liquorice | South Africa | Creative : User Experience (UX) & Design | Smarties South Africa | Finalist |
| Santam Most Loved Local | Sanlam | Sanlam | Digitas Liquorice | South Africa | Experience Technology : Contextual Targeting | Smarties South Africa | Bronze |
| The Briefcase | Amazon Prime Video | Amazon | Machine_ | South Africa | Experience Technology : Real Time Marketing | Smarties South Africa | Finalist |
| The Classified Drop | Amazon Prime Video | Amazon | Machine_ | South Africa | Experience Technology : Real Time Marketing | Smarties South Africa | Bronze |
| YouTube Made for You | YouTube/Google | Alphabet | Digitas Liquorice | South Africa | Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Smarties South Africa | Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis Media | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Silver |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Publicis Media | Vietnam | Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement | Smarties APAC | Bronze, Finalist (2) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Silver |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Zenith | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Publicis Media | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver |
| Turf Finder | Gatorade | PepsiCo | Spark Foundry | India | Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact | Smarties India | Best in Show, Gold (4), Bronze (2) |
| Bold Gen-Z Leads Self-Discovery with Globe Prepaid | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Instant Impact / Promotion | Smarties Philippines | Silver |
| Continuous Pursuit for Greater with Globe | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing | Smarties Thailand | Best in Show, Gold (2), Silver (2), Finalist |
| BEING A BREADWINNER, I DARE NOT TO GET TIRED | Suntory | Suntory | Publicis Media | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| GET OUT FOR LIFE | 7Up | PepsiCo | Publicis Media | Vietnam | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze, Finalist |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Publicis Media | Vietnam | Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (3) |
| LAY'S: THE IRRESTIBLE LAST PIECE | Lay's | PepsiCo | Publicis Media | Vietnam | Cross Digital Media Marketing | Brand Experience | Smarties Vietnam | Bronze, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Omnichannel Marketing | Smarties Vietnam | Bronze |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Brand Experience | Cross Digital Media Marketing | Smarties Vietnam | Finalist (2) |
| SAMSUNG GALAXY Z: Join the Flip Side | Samsung Galaxy | Samsung | Starcom | Vietnam | Social Media Marketing | Personalization | Omnichannel Marketing | Smarties Vietnam | Gold, Bronze (2) |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis Media | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Zenith | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Publicis Media | Vietnam | Social Impact Marketing | Smarties APAC | Finalist |
| Lucky Twist | Oreo | Mondelez International | Spark Foundry | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |
| Uplifted Breadwinners as real winners in Society | BOSS Coffee | Suntory | Publicis Media | Vietnam | Social Impact Marketing | Smarties Vietnam | Gold |