Top Holding Companies - Global 2024
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WPP
| Overall Rank: | 1 |
| Points: | 5797.7 |
| Awards Won: | 446 |
| Finalist(s) Achieved: | 314 |
| Best in Show(s) Won: | 5 |
| Gold(s) Won: | 136 |
| Silver(s) Won: | 171 |
| Bronze(s) Won: | 134 |
| Region: | Global |
| Network: | WPP |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Gravity in the kitchen, Success on FOTILE |
FOTILE |
FOTILE |
Wavemaker |
China |
Data Insights / Contextual Marketing | Personalization |
Smarties APAC |
Bronze (2) |
Kotex fights back period and blood stigmas |
Kotex |
Kimberly-Clark |
Mindshare |
Vietnam |
Brand Purpose / Activism | Creator/ Influencer/ Celebrity |
Smarties APAC |
Gold, Silver |
Crossing the "T's" in CTV |
JioCinema |
Network18 |
GroupM |
India |
Connected TV |
Smarties APAC |
Gold |
Cadbury Silk Story of Us |
Cadbury |
Mondelez International |
Wavemaker |
India |
Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Silver, Bronze, Finalist (2) |
Personalizing Celebrations with AI #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising |
Smarties APAC |
Gold (3) |
A surprise for 8 Billion People - #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing |
Smarties APAC |
Finalist (2) |
#MyBirthdaySong a Personalized AI Symphony |
Cadbury |
Mondelez International |
Wavemaker |
India |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Gold |
Oreo Bola Mat Bol (Oreo says don't jinx it) |
Oreo |
Mondelez International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Gold |
SIWO: Turning Speechless India into Playful India |
Oreo |
Mondelez International |
Wavemaker |
India |
Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing |
Smarties APAC |
Best in Show, Gold (3), Silver (2), Bronze (2), Finalist |
#ItAllStartsWithAName |
Tata Starbucks |
Starbucks |
Wavemaker |
India |
Social Impact Marketing | Diversity? & ?Inclusion |
Smarties APAC |
Finalist (2) |
How Cadbury 5 Star 'Erased' Valentine's day |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video |
Smarties APAC |
Bronze (2), Finalist (2) |
Dynamic Freshness: Surf's Weather-Tuned |
Surf |
Unilever |
Mindshare |
Vietnam |
Real Time Marketing |
Smarties APAC |
Finalist |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Brand Purpose / Activism | Social Impact Marketing | Social Impact Marketing |
Smarties APAC |
Gold (2), Bronze |
Skittles Thematic Campaign: Jump into the Rainbow |
Skittles |
Mars |
EssenceMediacom |
China |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Bronze |
Huggies Skin Perfect: Growth in a Declining Market |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Cross Digital Media Marketing |
Smarties APAC |
Bronze |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Wavemaker |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion |
Smarties APAC |
Gold, Silver, Finalist |
World's first Ultraman-themed Gaokao experience |
Snickers |
Mars |
EssenceMediacom |
China |
Brand Experience |
Smarties APAC |
Finalist |
TATA Children’s Day Relaunch |
Tata |
Tata Group |
EssenceMediacom |
China |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports |
Smarties APAC |
Silver |
Music of Forest - From Views to Trees |
OMO |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
OMO's #DirtDropsBeats: A Symphony of Social Impact |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Short or Long Form Video |
Smarties APAC |
Finalist |
Shell's AI-Driven Campaign to Eco-Mobility |
Shell |
Shell |
EssenceMediacom |
China |
AI-Driven Creative Excellence |
Smarties APAC |
Finalist |
Dulux’s Dual IPs & Idols Amid Economic Slowdown |
Dulux |
AkzoNobel |
EssenceMediacom |
China |
Creator / Influencer / Celebrity Marketing |
Smarties APAC |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties APAC |
Bronze |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Data Insights / Contextual Marketing | Data Insights / Contextual Marketing |
Smarties APAC |
Gold, Finalist |
Landing MILO's Endurance Story Thru AI Power |
MILO |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence | Innovative Use of AI in Advertising |
Smarties APAC |
Finalist (2) |
VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream |
VinFast |
Vingroup |
Ogilvy |
Vietnam |
Instant Impact / Promotion |
Smarties APAC |
Gold |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties APAC |
Finalist |
Every cricket enthusiast will play on Dream11 |
Dream11 |
Dream Sports |
Wavemaker |
India |
Product and / or Service Launch |
Smarties APAC |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties APAC |
Silver |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Ghar Ek Mauka Ek |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing | Real Time Marketing |
Smarties APAC |
Finalist (2) |
Nostalgia & Newness at The Wonderful Grocery Store |
Minute Maid |
The Coca-Cola Company |
EssenceMediacom |
China |
Omnichannel Marketing |
Smarties APAC |
Gold |
Asking China to Slow Down and Taste the Sweetness |
Authentic Tea House |
The Coca-Cola Company |
EssenceMediacom |
China |
Real Time Marketing |
Smarties APAC |
Silver |
Coca-Cola No Sugar – Diehards Assemble! |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Cross Digital Media Marketing |
Smarties APAC |
Gold |
Taste the Future with Coca-Cola Creations Y3000 |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Brand Experience | AI-Driven Creative Excellence |
Smarties APAC |
Gold, Bronze |
1982 Sprite: A Meme Come True |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
China |
Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming |
Smarties APAC |
Gold (2) |
P/S turns brushing into a Metaverse journey |
P/S |
Unilever |
Mindshare |
Vietnam |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties APAC |
Silver, Bronze |
Dove: Revolutionizing Underarm Skincare for All |
Dove |
Unilever |
Mindshare |
Philippines |
Diversity? & ?Inclusion |
Smarties APAC |
Finalist |
Enter Your Radiant Girl Era by Dove Deodorants |
Dove |
Unilever |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties APAC |
Finalist |
Cream Silk Unlocks Authentic Influence with AI |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties APAC |
Finalist |
Tapping into Influence: Dove's Creator2Cart |
Dove |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties APAC |
Finalist |
How Dove Dermacare Leveraged Facebook |
Dove |
Unilever |
Mindshare |
Philippines |
Small Budget, Big Impact |
Smarties APAC |
Finalist |
Chat to Cart: Cream Silk Boosts Sari-Sari Sales |
Cream Silk |
Unilever |
Mindshare |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Attention is the New Currency |
Dove |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties APAC |
Finalist |
Select Your Solo, Wipe and Pass |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Programmatic | Social Media Marketing |
Smarties X |
Finalist (2) |
#AutisticOutLoud |
Hiki |
Hiki |
Mindshare |
US |
Brand Purpose / Activism |
Smarties X |
Silver |
#Depmoilook - Beauty in every look |
Comfort |
Unilever |
Mindshare |
Vietnam |
Personalization |
Smarties X |
Finalist |
#KeepHerConfident |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties X |
Bronze, Finalist |
As camera eats first Hellmanns delivers AR delight |
Hellmann's |
Unilever |
Mindshare |
India |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Beyond the Dirt: A Tet Story of Hope |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties X |
Finalist |
Bia SaiGon - Catch the dragon, Unleash the Fortune |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
Gaming, Gamification & E-Sports | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing |
Smarties X |
Gold, Bronze (2) |
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol |
BP |
Mindshare |
India |
Cross Digital Media Marketing | Connected TV | Programmatic |
Smarties X |
Gold, Bronze (2) |
Castrol MAGNATEC - The Bombay Journey |
Castrol |
BP |
Mindshare |
India |
Short or Long Form Video |
Smarties X |
Bronze |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Social Impact Marketing |
Smarties X |
Bronze |
Cementing Democracy - Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Small Budget, Big Impact |
Smarties X |
Finalist |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
Shikhar |
Unilever |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization |
Smarties X |
Bronze, Finalist (2) |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
Comfort Baby_Finding the inner child in you |
Comfort |
Unilever |
Mindshare |
Vietnam |
AI-Driven Creative Excellence |
Smarties X |
Finalist |
Comfort Tet Fashion runway |
Comfort |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing | Short or Long Form Video |
Smarties X |
Silver, Finalist |
Dove CROWN x LinkedIn: #BlackHairIsProfessional |
Dove |
Unilever |
Mindshare |
US |
Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties X |
Gold, Bronze |
Elevating Connections: The Daha Daha Journey |
Daha Daha |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
Fan, Fanta, Fantastic |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Germany |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Ghar Ek Mauka Ek |
Ultratech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
Gold Peak Tea Lens |
Gold Peak |
The Coca-Cola Company |
EssenceMediacom |
US |
Social Media Marketing |
Smarties X |
Bronze |
Google Play Game Awards |
Alphabet |
EssenceMediacom |
US |
Gaming, Gamification & E-Sports |
Smarties X |
Finalist |
|
Late-Night Encore |
Haidilao |
Haidilao |
Mindshare |
China |
Instant Impact / Promotion | Omnichannel Marketing |
Smarties X |
Silver, Bronze |
Handwash Reminders |
Lifebuoy |
Unilever |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
I am Carnaval |
Amstel |
Heineken |
HNK Lab |
Indonesia |
Social Impact Marketing |
Smarties X |
Finalist |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie: Hydration to Nature Regeneration for Youth |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Silver |
Landing MILO's Endurance Story Thru AI Power |
MILO |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence | Innovative Use of AI in Advertising |
Smarties X |
Finalist (2) |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Purpose / Activism | WEB 3.0 Technologies Marketing |
Smarties X |
Silver, Bronze |
MILO-Hijack Mum’s all day for Kid’s Endurance need |
MILO |
Nestle |
Ogilvy |
Vietnam |
Cross Digital Media Marketing |
Smarties X |
Finalist |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Omnichannel Marketing |
Smarties X |
Finalist |
Music Break |
KitKat |
Nestle |
Ogilvy |
Brazil |
Omnichannel Marketing | Social Media Marketing |
Smarties X |
Silver, Bronze |
Não dê bombom hoje |
KitKat |
Nestle |
Ogilvy |
Brazil |
Diversity? & ?Inclusion | Brand Purpose / Activism | Social Media Marketing |
Smarties X |
Bronze, Finalist (2) |
Nutrichoice: The 30Sec Poster |
NutriChoice |
Britannia Industries |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
OKEY December 21st |
OKEY |
Eczacibasi Holding |
VML |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Finalist (2) |
OKEY Feel Present O.K.? |
Okey |
Eczacibasi Holding |
VML |
Turkey |
Product and / or Service Launch | Personalization |
Smarties X |
Gold, Finalist |
Okey Rötar - Stay in The Moment |
Okey |
Eczacibasi Holding |
Ingage |
Turkey |
Cross Digital Media Marketing |
Smarties X |
Silver |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist (3) |
P/S: Dentist Hero - Protecting 15M Vietnamese Kids |
P/S |
Unilever |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Pixel Represents |
Alphabet |
EssenceMediacom |
US |
Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties X |
Silver, Finalist |
|
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
Mindshare |
China |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties X |
Silver, Bronze |
Lullaby Podcast Series |
SOFY |
Unicharm |
Mindshare |
China |
Creator / Influencer / Celebrity Marketing | Brand Experience |
Smarties X |
Silver, Finalist |
Swishy Time |
Therabreath |
Church & Dwight |
Wavemaker |
US |
Product and / or Service Launch |
Smarties X |
Bronze |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver, Bronze |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
The Language of Love |
Ninho |
Nestle |
Ogilvy |
Brazil |
Diversity? & ?Inclusion |
Smarties X |
Finalist |
Tiny but Mighty - Compress the Best in 1 Toss |
OMO |
Unilever |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties X |
Gold, Bronze |
Twiggy Full Circle |
eBay |
eBay |
EssenceMediacom |
US |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Gold |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties X |
Bronze |
Vestel x Asl? Filinta Attention |
Vestel |
Zorlu Holding |
EssenceMediacom |
Turkey |
Programmatic |
Smarties X |
Silver |
VIM - Battle of unveiling character |
Vim |
Unilever |
Mindshare |
Germany |
Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Finalist |
VIM - Fragrance diffused, manner disclosed |
Vim |
Unilever |
Mindshare |
Indonesia |
Brand Experience |
Smarties X |
Finalist |
VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream |
VinFast |
Vingroup |
Ogilvy |
Vietnam |
Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Gold (2) |
YUMOS DETERGENT: THERE IS NOT BETTER |
Yumo? |
Unilever |
VML |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties X |
Gold, Silver |
Yumo? Street |
Yumo? |
Unilever |
VML |
Turkey |
Connected TV | Personalization |
Smarties X |
Silver, Finalist |
#AutisticOutLoud |
Hiki |
Hiki |
Mindshare |
US |
Brand Purpose / Activism |
Smarties North America |
Finalist |
#KeepHerConfident |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties North America |
Gold (2) |
Aspirin, The Official Sponsor of Fans' Hearts |
Aspirin |
Bayer Group |
EssenceMediacom |
US |
Brand Experience |
Smarties North America |
Silver |
Chrome Speed Challenge |
Alphabet |
EssenceMediacom |
US |
Creator / Influencer / Celebrity Marketing | Social Media Marketing |
Smarties North America |
Silver, Finalist |
|
Dove CROWN x LinkedIn: #BlackHairIsProfessional |
Dove |
Unilever |
Mindshare |
US |
Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing |
Smarties North America |
Silver (3) |
Gold Peak Tea Lens |
Gold Peak |
The Coca-Cola Company |
EssenceMediacom |
US |
Brand Experience | Social Media Marketing |
Smarties North America |
Finalist (2) |
Google Play Game Awards |
Alphabet |
EssenceMediacom |
US |
Gaming, Gamification & E-Sports |
Smarties North America |
Silver |
|
Gushers’ Black Voices Create: Fashioning Change |
Gushers |
General Mills |
Mindshare |
US |
Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing |
Smarties North America |
Finalist (3) |
Hellmann's Mayo Cat |
Hellmann's |
Unilever |
Mindshare |
US |
Cross Digital Media Marketing | Omnichannel Marketing |
Smarties North America |
Gold, Silver |
Met Gala Debut |
eBay |
eBay |
EssenceMediacom |
US |
Social Media Marketing |
Smarties North America |
Silver |
Pixel Represents |
Alphabet |
EssenceMediacom |
US |
Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing |
Smarties North America |
Bronze, Finalist (2) |
|
Side HUnited Statestlers |
Ally Financial |
Ally Financial |
EssenceMediacom |
US |
Short or Long Form Video |
Smarties North America |
Silver |
Swishy Time |
Therabreath |
Church & Dwight |
Wavemaker |
US |
Product and / or Service Launch | Social Media Marketing |
Smarties North America |
Silver, Bronze |
The Cost of Beauty |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties North America |
Bronze (2) |
Twiggy Full Circle |
eBay |
eBay |
EssenceMediacom |
US |
Creator / Influencer / Celebrity Marketing |
Smarties North America |
Gold |
Beko Inheritance |
Beko |
Koç Holding |
Ingage |
Turkey |
Cross Digital Media Marketing |
Smarties Europe |
Gold |
Elevating Connections: The Daha Daha Journey |
Daha Daha |
The Coca-Cola Company |
Essencemediacom |
Turkey |
Instant Impact / Promotion | Data Insights / Contextual Marketing |
Smarties Europe |
Gold, Finalist |
Hopi Seni Cok Degistirdi |
Hopi |
Boyner Holding |
VML |
Turkey |
Short or Long Form Video |
Smarties Europe |
Finalist |
Mixed Reality für Alle |
Meta |
Meta |
Media Impact |
Germany |
O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Cross Digital Media Marketing |
Smarties Europe |
Bronze, Finalist (2) |
Next Level Fresh |
Yumo? |
Unilever |
VML |
Turkey |
Product and / or Service Launch | Omnichannel Marketing | Short or Long Form Video | Real Time Marketing |
Smarties Europe |
Silver (3), Finalist |
Rhythm of Colors |
Betek Boya |
Nippon Paint |
Mindshare |
Turkey |
Personalization |
Smarties Europe |
Gold |
#MyScarMyStory #HealingTattoos - Choose your story |
Bepanthen |
Bayer Group |
EssenceMediacom |
Germany |
Brand Purpose / Activism | Social Impact Marketing | Diversity? & ?Inclusion |
Smarties DACH |
Silver (2), Finalist |
Crossmedia Data use at its Best |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Cross Digital Media Marketing |
Smarties DACH |
Finalist |
Every internet needs a home |
congstar |
Deutsche Telekom |
Mindshare |
Germany |
Instant Impact / Promotion |
Smarties DACH |
Finalist |
#ShareWithCare – A message from Ella |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Brand Purpose / Activism | Innovative Use of AI in Advertising |
Smarties DACH |
Gold (2) |
Against hate speech 3.0 – Power of a comment |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Social Impact Marketing |
Smarties DACH |
Gold |
EURO 2024 AI Goal Alert: Instant Updates for Fans! |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Innovative Use of AI in Advertising |
Smarties DACH |
Gold |
Heide Park Resort takes over Twitch |
Heide Park Resort |
Merlin Entertainments |
Wavemaker |
Germany |
Creator / Influencer / Celebrity Marketing |
Smarties DACH |
Silver |
From Gaps to Growth: Geo-Targeting for Alpro |
Alpro |
Danone |
Wavemaker |
Germany |
Instant Impact / Promotion |
Smarties DACH |
Silver |
Quimbo's precision-powered leap from Rx to OTC |
InfectoPharm |
InfectoPharm |
Wavemaker |
Germany |
Product and / or Service Launch |
Smarties DACH |
Finalist |
The Probiotic Pivot: Yakult’s recipe for growth |
Yakult |
Yakult Honsha |
Wavemaker |
Germany |
Data Insights / Contextual Marketing |
Smarties DACH |
Finalist |
#AbsolutAllies for Love |
Absolut |
Pernod Ricard |
Wavemaker |
India |
Brand Purpose / Activism |
Smarties India |
Finalist |
#ItAllStartsWithAName |
Tata Starbucks |
Starbucks |
Wavemaker |
India |
Diversity? & ?Inclusion |
Smarties India |
Bronze |
#MomWaaliDiwali with Harpic Bathroom Cleaner |
Harpic |
Reckitt |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Finalist |
#MyBirthdaySong a Personalized AI Symphony |
Cadbury |
Mondelez International |
Wavemaker |
India |
WEB 3.0 Technologies Marketing |
Smarties India |
Gold |
#ThisAdIsMyStore Lights Up Diwali for Homepreneurs |
Cadbury |
Mondelez International |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Bronze |
A surprise for 8 Billion People - #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Gold |
Banega Toh Badhega India - AsIndiaBuildsIndiaGrows |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Connected TV |
Smarties India |
Silver |
Blinkit Single Mode x Erase Valentine's Day |
Cadbury |
Mondelez International |
Wavemaker |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Silver |
Cadbury 5Star Nothing University |
Cadbury |
Mondelez International |
Wavemaker |
India |
Cross Digital Media Marketing |
Smarties India |
Gold |
Cadbury Chocobakes Cakes-Are you related to Santa? |
Cadbury |
Mondelez International |
Wavemaker |
India |
Small Budget, Big Impact |
Smarties India |
Finalist |
Cadbury Dairy Milk #SitTogether |
Cadbury |
Mondelez International |
Wavemaker |
India |
Social Impact Marketing | Diversity? & ?Inclusion |
Smarties India |
Finalist (2) |
Cadbury Dairy Milk #ThankYouFirstCoach |
Cadbury |
Mondelez International |
Wavemaker |
India |
Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist (2) |
Cadbury Dairy Milk CheerForAllSports |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Experience |
Smarties India |
Finalist |
Cadbury Silk Story of Us |
Cadbury |
Mondelez International |
Wavemaker |
India |
Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence |
Smarties India |
Gold (2), Silver (2) |
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol |
BP |
Mindshare |
India |
Data Insights / Contextual Marketing | Programmatic | Connected TV |
Smarties India |
Gold (2), Bronze |
Castrol MAGNATEC - The Bombay Journey |
Castrol |
BP |
Mindshare |
India |
Short or Long Form Video |
Smarties India |
Bronze |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Social Impact Marketing |
Smarties India |
Silver |
Cementing A Better India, Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Social Media Marketing |
Smarties India |
Finalist |
Cementing Democracy - Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Small Budget, Big Impact |
Smarties India |
Finalist |
Coca-Cola AI Dall-E collab -Diwali/Christmas |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
India |
AI-Powered Audience Engagement |
Smarties India |
Finalist |
Co-creating festive campaigns on Quick Commerce |
Cadbury |
Mondelez International |
Wavemaker |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Gold |
ConFUSEing Controller -Game On, Parents Off: The S |
Cadbury |
Mondelez International |
Wavemaker |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Bronze |
Crossing the "T's" in CTV |
JioCinema |
Network18 |
GroupM |
India |
Connected TV |
Smarties India |
Finalist |
Doctors Day - Hopes restored, heroes honoured |
Sun Pharma |
Sun Pharma |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Silver |
Ek Aur Pehchaan |
Cargill |
Cargill |
GroupM |
India |
Brand Purpose / Activism |
Smarties India |
Finalist |
Every cricket enthusiast will play on Dream11 |
Dream11 |
Dream Sports |
Wavemaker |
India |
Product and / or Service Launch | Creator / Influencer / Celebrity Marketing |
Smarties India |
Gold (2) |
Fire TV Drives Brand Uplift for a L'Oréal Launch |
L'Oréal |
L'Oréal |
Wavemaker |
India |
Connected TV |
Smarties India |
Bronze |
Ghar Ek Mauka Ek |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing | Cross Digital Media Marketing |
Smarties India |
Gold, Finalist |
Google Search - "Bolne Se Sab Hoga" |
Alphabet |
EssenceMediacom |
India |
Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties India |
Bronze (2), Finalist |
|
Google Search with your voice, eyes and fingertips |
Alphabet |
EssenceMediacom |
India |
Brand Experience | Product and / or Service Launch |
Smarties India |
Finalist (2) |
|
Halloween Hacks |
Chupa Chups |
Perfetti Van Melle |
Wavemaker |
India |
Instant Impact / Promotion |
Smarties India |
Silver |
How Cadbury 5 Star 'Erased' Valentine's day |
Cadbury |
Mondelez International |
Wavemaker |
India |
Creator / Influencer / Celebrity Marketing | Short or Long Form Video |
Smarties India |
Gold, Bronze |
HP's Creative Edge: Leveraging AI to Drive Premium |
HP |
HP Inc. |
Grey |
India |
Innovative Use of AI in Advertising |
Smarties India |
Finalist |
India’s 1st Voice Enabled brand experience on OTT |
Alphabet |
EssenceMediacom |
India |
Data Insights / Contextual Marketing | Personalization |
Smarties India |
Silver, Finalist |
|
Kellogg's Muesli 12in1 - Power Breakfast |
Kellogg's |
Kellanova |
Mindshare |
India |
Instant Impact / Promotion |
Smarties India |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Experience | WEB 3.0 Technologies Marketing |
Smarties India |
Silver, Bronze |
Media Innovation with Serie Expert DCO Activation |
L'Oréal |
L'Oréal |
Wavemaker |
India |
Programmatic |
Smarties India |
Finalist |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Silver |
Offline (OOH) to Online (Social) Search Movement |
Alphabet |
EssenceMediacom |
India |
Social Media Marketing |
Smarties India |
Silver |
|
Oreo Bola Mat Bol (Oreo says don't jinx it) |
Oreo |
Mondelez International |
Wavemaker |
India |
Omnichannel Marketing |
Smarties India |
Gold |
Personalizing Celebrations with AI #MyBirthdaySong |
Cadbury |
Mondelez International |
Wavemaker |
India |
AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement |
Smarties India |
Gold, Silver (2) |
Royal Stag: A Billion Films for a Billion Fans |
Royal Stag Barrel Select |
Pernod Ricard |
Wavemaker |
India |
Personalization |
Smarties India |
Gold |
SIWO: Turning Speechless India into Playful India |
Oreo |
Mondelez International |
Wavemaker |
India |
Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing |
Smarties India |
Silver (2), Bronze (2), Finalist |
Stay at the latest addition to MMT Homestays – Big |
MakeMyTrip |
MakeMyTrip |
EssenceMediacom |
India |
Brand Experience |
Smarties India |
Finalist |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Finalist |
Thums Up Utha Apni Side Bata |
Thums Up |
The Coca-Cola Company |
EssenceMediacom |
India |
Real Time Marketing |
Smarties India |
Silver |
Unity in Diversity: Imperial Blue Super Hit Nights |
Imperial Blue |
Pernod Ricard |
Wavemaker |
India |
Personalization |
Smarties India |
Finalist |
Unveiling the Future of Possibilities with Pixel 8 |
Alphabet |
EssenceMediacom |
India |
Omnichannel Marketing |
Smarties India |
Finalist |
|
Your Stage; Your Story |
Coke Studio |
The Coca-Cola Company |
EssenceMediacom |
India |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties India |
Silver, Finalist |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
100 Reason to shine with Sunlight |
Sunlight |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties Indonesia |
Silver |
32% Sales Boost: Pocky Almond's Personalized Ads |
Pocky |
Ezaki Glico |
Wavemaker |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
Addressing The Generation Gap with Sasa Santan |
PT Sasa Inti |
PT Sasa Inti |
VML |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Gold |
Agen 1000 Sunlight: Empowering Indonesian Women |
Sunlight |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Silver |
AQUA: Better Commuter Experience for Jakartans |
Aqua |
Sofina |
Wavemaker |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Bronze |
AQUA: Purity Begins at Home |
Aqua |
Sofina |
Wavemaker |
Indonesia |
Connected TV |
Smarties Indonesia |
Finalist |
AQUAxGoogle: Deliver better time signals using AI |
Aqua |
Sofina |
Wavemaker |
Indonesia |
AI-Powered Audience Engagement |
Smarties Indonesia |
Finalist |
AXIS #WaktuBisaDibeli: From more data to more time |
Axis Bank |
Axis Bank |
Wavemaker |
Indonesia |
Instant Impact / Promotion |
Smarties Indonesia |
Finalist |
Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions |
Bank Jago |
Bank Jago |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Silver |
Bear Brand Health Trendjacking |
Bear Brand |
Nestle |
Ogilvy |
Indonesia |
Real Time Marketing | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
Clear x GrabAds: No Time for Drama Ketombe Helm |
Clear |
Unilever |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Bronze |
CloseUp: Breaking Barriers & Celebrating Love |
Closeup |
Unilever |
Mindshare |
Indonesia |
Brand Purpose / Activism |
Smarties Indonesia |
Silver |
Dove's Self-Love Drive: Celebrity & Influencers |
Dove |
Unilever |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver |
Enfagrow Essential Unlocks Relevance In One Tap |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Finalist |
Flipping the Script of MSG’s Bad Reputation |
PT Sasa Inti |
PT Sasa Inti |
VML |
Indonesia |
Small Budget, Big Impact | Customer (CX) / User Experience (UX) & Design | Real Time Marketing |
Smarties Indonesia |
Gold, Silver, Finalist |
Frisian Flag Korean Strawberry: Berrylicious Bliss |
Frisian Flag |
FrieslandCampina |
T&P |
Indonesia |
Small Budget, Big Impact |
Smarties Indonesia |
Finalist |
Frisian Flag Recipe Bot: Nutrition Made Simple |
Frisian Flag |
FrieslandCampina |
T&P |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Bronze |
H for Handwashing with Lifebuoy & TotallyAwesome |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
How Pocky converted 1 mil Commoners to Celebrities |
Pocky |
Ezaki Glico |
Wavemaker |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Gold |
INDONESIA vs DENGUE 1:0 WITH HIT DENGUE ALERT |
Godrej |
Godrej Group |
T&P |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Gold |
KONSER HAPPY STELLALU WANGI |
Godrej |
Godrej Group |
T&P |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Finalist |
Lathering Up Dove - Moisturize Every Generation |
Dove |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Silver |
Me Time to We Time: Reuniting Families in Ramadan |
Bango |
Unilever |
Mindshare |
Indonesia |
Omnichannel Marketing | AI-Driven Creative Excellence |
Smarties Indonesia |
Bronze, Finalist |
MILO 50 Years "Once A MILO Kid Always A MILO Kid" |
MILO |
Nestle |
VML |
Indonesia |
Short or Long Form Video |
Smarties Indonesia |
Silver |
Molto Creates Fresh Contextualization on Mobile |
Molto |
Edita Food Industries |
Mindshare |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Finalist |
Molto Takes Clothes from Preloved to Reloved |
Molto |
Edita Food Industries |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Outsmart scams with Blibli Dunia #TanpaTipuTipu |
Bliblimart |
Djarum |
Wavemaker |
Indonesia |
Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising |
Smarties Indonesia |
Bronze, Finalist |
Pantene Pinky Promise: Sekarang untuk Selamanya |
Pantene |
Procter & Gamble |
EssenceMediacom |
Indonesia |
Short or Long Form Video | Instant Impact / Promotion |
Smarties Indonesia |
Silver, Bronze |
Pocari Sweat: Winning Ramadan with #IonTahanBocor |
Pocari Sweat |
Otsuka Holdings |
T&P |
Indonesia |
Omnichannel Marketing | Brand Experience | Cross Digital Media Marketing | Programmatic |
Smarties Indonesia |
Gold (2), Silver, Bronze |
POCARI SWEAT Sport Tourism : Sweat to Discover |
Pocari Sweat |
Otsuka Holdings |
T&P |
Indonesia |
Small Budget, Big Impact | Brand Purpose / Activism |
Smarties Indonesia |
Bronze, Finalist |
Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
POP MIE ISEKAI JOURNEY: LEAPING INTO A NEW REALM |
Pop Mie |
Salim Group |
Ogilvy |
Indonesia |
Brand Experience |
Smarties Indonesia |
Bronze |
Rexona #GlowForIt: Unleashing the Power of Bright |
Rexona |
Unilever |
Mindshare |
Indonesia |
AI-Powered Audience Engagement | Brand Experience |
Smarties Indonesia |
Gold, Silver |
Rexona Delights Football Fans With One Tap |
Rexona |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing |
Smarties Indonesia |
Gold, Finalist |
Rinso #KapsulinAja: Discover Laundry Joy Everyday |
Rinso |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Bronze |
S-26 GOLD Exceptional Child Now And In The Future |
Wyeth Nutrition |
Nestle |
Ogilvy |
Indonesia |
Brand Experience | Instant Impact / Promotion |
Smarties Indonesia |
Finalist (2) |
Shop the Screen: Vaseline Brings Shop Magic to You |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Indonesia |
Silver |
The AXE-perience: Cross Digital Marketing Win |
AXE |
Unilever |
Mindshare |
Indonesia |
Connected TV | Cross Digital Media Marketing |
Smarties Indonesia |
Silver, Bronze |
The Oreo Pokemon Hunting Game |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Gold |
TRESemme Hairttractive: Your Personal Hair Advisor |
TRESemme |
Unilever |
Mindshare |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Bronze |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Wipol Brings Solution for All Weathers on Mobile |
Wipol |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
AR-Mobile Game Enhances Closeup's Brand Visibility |
Closeup |
Unilever |
Mindshare |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Finalist |
Attention is the New Currency |
Dove |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement |
Smarties Philippines |
Bronze, Finalist (2) |
Bear Brand Purpose Campaign |
Bear Brand |
Nestle |
Openmind |
Philippines |
Short or Long Form Video | Brand Purpose / Activism |
Smarties Philippines |
Silver, Bronze |
Beyond the Pageant: Cream Silk Unlocks E-Commerce |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Silver |
Bold Gen-Z Leads Self-Discovery with Globe Prepaid |
Globe Telecom |
Globe Telecom |
EssenceMediacom |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Silver |
Bonakid Pre-School 3+ Laban Para sa Paglaki |
Bonakid |
Nestle |
Openmind |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
Chat to Cart: Cream Silk Boosts Sari-Sari Sales |
Cream Silk |
Unilever |
Mindshare |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Philippines |
Bronze |
Closeup Presents The Closeness Anthem |
Closeup |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Finalist |
Continuous Pursuit for Greater with Globe |
Globe Telecom |
Globe Telecom |
EssenceMediacom |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Finalist |
Cooking Up Success with K-Drama Magic |
Unilever |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Gold |
Cream Silk Welcomes its Vitamin Boost Conditioners |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Omnichannel Marketing |
Smarties Philippines |
Bronze |
Creating Moments In Gen Zs Everyday Life |
Globe Telecom |
Globe Telecom |
EssenceMediacom |
Philippines |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties Philippines |
Finalist (2) |
Dare to Get Closer with Closeup Love Tunes |
Closeup |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties Philippines |
Finalist |
Dove: Revolutionizing Underarm Skincare for All |
Dove |
Unilever |
Mindshare |
Philippines |
Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Enter Your Radiant Girl Era by Dove Deodorants |
Dove |
Unilever |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Bronze |
Ford Truck Month - Copilot AI |
Ford |
The Ford Motor Company |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties Philippines |
Gold |
Globe Team Tayo Voice Activation |
Globe Telecom |
Globe Telecom |
EssenceMediacom |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Finalist |
Globe, A Greater Life Together |
Globe Telecom |
Globe Telecom |
EssenceMediacom |
Philippines |
Cross Digital Media Marketing |
Smarties Philippines |
Bronze |
Hershey’s White Creation - Own the Moment |
Hershey's |
The Hershey Company |
VML |
Philippines |
Brand Experience |
Smarties Philippines |
Finalist |
Kenny Rogers Roasters: Solo Love Club |
Kenny Rogers Roasters |
Berjaya Corporation |
Mindshare |
Philippines |
Omnichannel Marketing | Instant Impact / Promotion |
Smarties Philippines |
Gold, Bronze |
Knorr Reimagines Rainy Day Comfort Food |
Knorr |
Unilever |
Mindshare |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold |
Knorr Rekindles Home-Cooking Through Mobile |
Knorr |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Bronze |
Knorr Tinolaoke Challenge with Ninong Ry |
Knorr |
Unilever |
Mindshare |
Philippines |
Omnichannel Marketing |
Smarties Philippines |
Silver |
Leveling Up Our Gen Z Targeting Game with Go+99 |
Globe Telecom |
Globe Telecom |
EssenceMediacom |
Philippines |
Programmatic |
Smarties Philippines |
Gold |
L'Oréal Digital Beauty Academy |
L'Oréal |
L'Oréal |
Wavemaker |
Philippines |
Diversity? & ?Inclusion |
Smarties Philippines |
Finalist |
MAC COSMETICS: Maximizing ROI with Precision CRM |
MAC Cosmetics |
Estee Lauder Companies |
T&P |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Bronze |
Maggi Trendspotting Campaign |
Maggi |
Nestle |
OpenMind |
Philippines |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties Philippines |
Silver, Finalist |
May Tapang Para Bumangon (Strength to Rise) |
Nescafe |
Nestle |
Mindshare |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Finalist |
Missing Smiles Campaign |
Colgate |
Colgate-Palmolive Company |
Wavemaker |
Philippines |
Brand Purpose / Activism |
Smarties Philippines |
Gold |
Nescafé Kape’t Bisig |
Nescafe |
Nestle |
Mindshare |
Philippines |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Next-Level Skincare: Unlocking Skincare Expertise |
Pond's |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Silver |
NIDO 3+5+ - Love Is Not A Word, It's An Act |
Nido |
Nestle |
OpenMind |
Philippines |
Social Media Marketing | Short or Long Form Video |
Smarties Philippines |
Bronze, Finalist |
Parenteam Redefines Customer Engagement |
Wyeth Nutrition |
Nestle |
OpenMind |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Finalist |
Piloting Beauty Technology with Pond’s S.A.L. |
Pond's |
Unilever |
Mindshare |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Gold |
Pioneering AI Ad-Writing for Search Traffic |
Cleanipedia |
Unilever |
Mindshare |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Bronze |
Pioneering Content-First Product Launches |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Digital Media Marketing |
Smarties Philippines |
Silver |
Promil Revolutionizes Brain Development |
Wyeth Nutrition |
Nestle |
Openmind |
Philippines |
Brand Experience |
Smarties Philippines |
Bronze |
Rebisco Amplifying Merienda Moments with AI |
Rebisco |
Rebisco |
Mindshare |
Philippines |
Programmatic |
Smarties Philippines |
Finalist |
Sayang? No, #ImWorthIt |
L'Oréal |
L'Oréal |
Wavemaker |
Philippines |
Diversity? & ?Inclusion |
Smarties Philippines |
Bronze |
Tapping into Influence: Dove's Creator2Cart |
Dove |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Finalist |
The Avon Effect: Influencing a Nation's Beauty |
Avon |
Natura &Co |
GroupM |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist |
The Great Garlic Roast Holiday Scratch & Reveal |
Kenny Rogers Roasters |
Berjaya Corporation |
Mindshare |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Silver |
TM Drives App Interest With Gamification on Mobile |
TM |
Globe Telecom |
EssenceMediacom |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Bronze |
TNT Petmaloop |
TNT |
AT&T |
Wavemaker |
Philippines |
Social Media Marketing |
Smarties Philippines |
Gold |
Unilever E-commerce & Mobile Marketing Attribution |
Unilever |
Unilever |
Mindshare |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Finalist |
Unlocking Confidence, One Selfie at a Time |
BeautyHub PRO |
Unilever |
Mindshare |
Philippines |
AI-Powered Audience Engagement |
Smarties Philippines |
Gold |
Wyeth Grows Awareness With Interactivity on Mobile |
Wyeth Nutrition |
Nestle |
OpenMind |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
Garnier AI Synthetic Voice Addressable Campaign |
Garnier |
L'Oréal |
Wavemaker |
Thailand |
Innovative Use of AI in Advertising |
Smarties Thailand |
Finalist |
Have it very very very your way |
Burger King |
Restaurant Brands International |
Ogilvy |
Thailand |
Small Budget, Big Impact |
Smarties Thailand |
Gold |
MILO Determination Makes You |
MILO |
Nestle |
Ogilvy |
Thailand |
Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Bronze |
Dunk Your Doubts |
Oreo |
Mondelez International |
Wavemaker |
Thailand |
Personalization |
Smarties Thailand |
Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing |
Smarties Thailand |
Best in Show, Gold (2), Silver (2), Finalist |
The Boxer |
Colgate |
Colgate-Palmolive Company |
Soho Square |
Thailand |
Brand Purpose / Activism |
Smarties Thailand |
Finalist |
Under My Skin |
Thai Life Insurance |
Thai Life Insurance |
Ogilvy |
Thailand |
Diversity? & ?Inclusion |
Smarties Thailand |
Gold |
Vibe It All Up! |
Vitamilk |
Green Spot Company |
T&P |
Thailand |
Product and / or Service Launch |
Smarties Thailand |
Bronze |
BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY |
Bia Saigon |
ThaiBev |
T&A Ogilvy |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Silver |
Bia SaiGon - Catch the dragon, Unleash the Fortune |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties Vietnam |
Silver |
Chupa Chups Brings Christmas Cheer to GenZ & Teens |
Chupa Chups |
Perfetti Van Melle |
Wavemaker |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties Vietnam |
Bronze |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Friso Momo Partnership |
Friso |
FrieslandCampina |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Finalist |
Grab: Breath Tet into cities' veins |
Grab |
Grab |
Mindshare |
Vietnam |
Diversity? & ?Inclusion |
Smarties Vietnam |
Finalist |
Green Farm - Sustainability as differentiator |
Vinamilk |
Vinamilk |
EssenceMediacom |
Vietnam |
Social Impact Marketing |
Smarties Vietnam |
Finalist |
Huggies Skin Perfect: Growth in a Declining Market |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Cross Digital Media Marketing | Product and / or Service Launch |
Smarties Vietnam |
Gold, Finalist |
Huggies Skin Perfect: No.1 Diaper Social Buzz |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Finalist |
Kinh Do: One Extra Seat this Tet |
Kinh Do |
Mondelez International |
Wavemaker |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Vietnam |
Gold, Silver, Finalist |
Kotex - No Compromise, Just Total Control |
Kotex |
Kimberly-Clark |
Ogilvy |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Finalist |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Silver |
La Vie Light Launch: A METICULOUS JOURNEY |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Gold |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |
Landing MILO's Endurance Story Thru AI Power |
Milo |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties Vietnam |
Silver |
Local Dragon Rises Above Global Giants |
Bia Saigon |
ThaiBev |
Ogilvy |
Vietnam |
Brand Experience |
Smarties Vietnam |
Finalist |
MILO’s “With Grit Comes Glory” through sports |
MILO |
Nestle |
Ogilvy |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Finalist |
NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 |
Nestlé NAN |
Nestle |
Ogilvy |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Gold |
NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS |
Nestle |
Nestle |
Ogilvy |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Silver |
Nutriboost: New Flavors for the GenZ Curious |
Nutriboost |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Silver |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Finalist (3) |
Ông Th? Childhood Museum - Nostalgia marketing |
Vinamilk |
Vinamilk |
EssenceMediacom |
Vietnam |
Short or Long Form Video | Social Media Marketing |
Smarties Vietnam |
Bronze, Finalist |
Pokémon Catch ‘Em All! |
Oreo |
Mondelez International |
Wavemaker |
Indonesia |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
P&G: GenZ in Charge - Unmissable Shopportunity |
Procter & Gamble |
Procter & Gamble |
EssenceMediacom |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming | Instant Impact / Promotion |
Smarties Vietnam |
Silver, Bronze |
VF3 - THE 1ST INFLUENCER-LED PRE-ORDER CAR LAUNCH |
VinFast |
Vingroup |
Ogilvy |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Gold |
VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream |
VinFast |
Vingroup |
Ogilvy |
Vietnam |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Vietnam |
Gold |
WINK Away the Rules: Redefining Hotel Stays |
Wink Hotels |
Indochina Capital |
Ogilvy |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Gold |
Durma Devam Et Melissa Vargas Kampanyas? |
Supradyn |
Bayer Group |
EssenceMediacom |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
Eczac?ba?? Dynavit Next Gen Website Powered by AI |
Eczac?basi ?lac Pazarlama |
Eczacibasi Holding |
Ingage |
Turkey |
AI-Powered Audience Engagement |
Smarties Turkey |
Finalist |
En Büyük Arma?an |
Teknosa |
Sabanc? Holding |
Ogilvy 4129 |
Turkey |
WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence | Cross Digital Media Marketing |
Smarties Turkey |
Gold, Silver, Finalist |
Eve Teslim Reklamlar |
Burger King |
Restaurant Brands International |
VML |
Turkey |
Small Budget, Big Impact | Social Impact Marketing |
Smarties Turkey |
Gold, Finalist |
8 Mart AI Manifesto |
Vodafone |
Vodafone |
VML |
Turkey |
AI-Driven Creative Excellence |
Smarties Turkey |
Bronze |
adidas ile Spotify'da 3D Originals Deneyimi |
adidas |
adidas |
Essencemediacom |
Turkey |
Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Finalist |
Arçelik x Kenan Do?ulu Gel Bir Kahve ?çelim |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
Bahar & Kad?n?n ??i Gücü |
BEKO |
Koç Holding |
Mindshare |
Turkey |
Best in Show | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing |
Smarties Turkey |
Best in Show, Gold, Silver (2) |
Black Everyday |
Vodafone |
Vodafone |
VML |
Turkey |
Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Turkey |
Bronze (2) |
BÖRGIR |
Burger King |
Restaurant Brands International |
VML |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Bu Y?l?n En Az Dinlenenleri |
Vodafone |
Vodafone |
VML |
Turkey |
Real Time Marketing |
Smarties Turkey |
Bronze |
Coca-Cola MadeinMadeby Campaign |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist |
Dünya Duysun Biz Buraday?z |
Vodafone |
Vodafone |
VML |
Turkey |
Social Media Marketing |
Smarties Turkey |
Finalist |
Fanta Fest 2024 |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Finalist |
Ford SSH 365 Garanti ?leti?imi / Greenbids |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Programmatic |
Smarties Turkey |
Bronze |
Hopi Seni Cok Degistirdi |
Hopi |
Boyner Holding |
VML |
Turkey |
Short or Long Form Video | Product and / or Service Launch | Social Media Marketing | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Bronze, Finalist (4) |
It's the Right Time for Gaming and Fun with S?rma |
S?rma |
Danone |
Wavemaker |
Turkey |
Integrated Ecommerce Innovation & Live Streaming | Gaming, Gamification & E-Sports |
Smarties Turkey |
Silver, Bronze |
Karaca Oscar |
Karaca |
Karaca |
Mindshare |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Kim Tutar Seni Kazan! |
Nescafe |
Nestle |
Mindshare |
Turkey |
Cross Digital Media Marketing | Connected TV |
Smarties Turkey |
Finalist (2) |
Kral Fiyatlar |
Burger King |
Restaurant Brands International |
VML |
Turkey |
Instant Impact / Promotion | Real Time Marketing |
Smarties Turkey |
Gold (2) |
Nespresso - 2024 Creator & Celebrity ??birli?i |
Nespresso |
Nestle |
Wavemaker |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
Next Level Fresh |
Yumo? |
Unilever |
VML |
Turkey |
Short or Long Form Video | Brand Experience | Product and / or Service Launch |
Smarties Turkey |
Gold, Bronze, Finalist |
Odeabank Cash Reward CTV Campaign |
Odeabank |
Bank Audi |
Wavemaker |
Turkey |
Connected TV |
Smarties Turkey |
Finalist |
OKEY 1 Aral?k AIDS Günü Bize Hepsi OK |
OKEY |
Eczacibasi Holding |
VML |
Turkey |
Brand Purpose / Activism |
Smarties Turkey |
Finalist |
Okey 21 Aral?k - Sabaha Kadar A????z |
OKEY |
Eczacibasi Holding |
ingage |
Turkey |
Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming |
Smarties Turkey |
Gold, Silver (2), Bronze |
Okey Rötar 31 Aral?k Y?lba?? ?leti?imi |
OKEY |
Eczacibasi Holding |
Mindshare |
Turkey |
Real Time Marketing |
Smarties Turkey |
Finalist |
Price Visibility Booster |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
Rhythm of Colors |
Betek Boya |
Nippon Paint |
Mindshare |
Turkey |
Personalization |
Smarties Turkey |
Finalist |
Solo Bamboo Toilet Paper Launch |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Tarifeki |
Vodafone |
Vodafone |
VML |
Turkey |
Real Time Marketing |
Smarties Turkey |
Finalist |
Vestel Retro Serisi Asl? Filinta Attention Case |
Vestel |
Zorlu Holding |
EssenceMediacom |
Turkey |
Programmatic |
Smarties Turkey |
Silver |
Virtual Alin |
Ford |
The Ford Motor Company |
VML |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
Coca-Cola Creations Wozzaah |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
South Africa |
Social Impact Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Gold, Finalist |
Coca-Cola Food Festival |
Coca-Cola |
The Coca-Cola Company |
Moris Pub Ogilvy |
Mauritius |
Brand Experience |
Smarties Sub-Saharan Africa |
Gold |
#PEPFinds |
PEP |
Pepkor |
Ogilvy |
South Africa |
Small Budget, Big Impact | Small Budget, Big Impact | Social Media Marketing | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Gold, Silver (2), Finalist (3) |
Standard Bank BeatTheScam |
Standard Bank |
Standard Bank Group |
VML |
South Africa |
Social Impact Marketing | Social Media Marketing | Short or Long Form Video |
Smarties Sub-Saharan Africa |
Silver, Bronze, Finalist |
Savings month |
Standard Bank |
Standard Bank Group |
VML |
South Africa |
Omnichannel Marketing | Social Media Marketing |
Smarties Sub-Saharan Africa |
Bronze, Finalist |
Succession |
HSBC |
HSBC |
DAVID |
Argentina |
Brand Purpose / Activism | Social Impact Marketing |
Smarties Hispanic Latam |
Bronze, Finalist |
ENFRENTEMOS LA IRRITACIÓN |
Dove |
Unilever |
VML |
Argentina |
Diversity & Inclusion | Social Impact Marketing |
Smarties Hispanic Latam |
Bronze, Finalist |
Promesas Absurdas |
ASDRA |
ASDRA |
VML |
Argentina |
Best in Show | Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties Hispanic Latam |
Gold (2) |
Sharenting, el musical |
Movistar |
Telefonica |
VML |
Argentina |
Brand Purpose / Activism | Social Impact Marketing |
Smarties Hispanic Latam |
Gold (2) |
La Tercera de Movistar |
Movistar |
Telefonica |
VML |
Argentina |
Brand Experience | Creator / Influencer / Celebrity Marketing | Omnichannel Marketing |
Smarties Hispanic Latam |
Finalist (3) |
Anti Lag Squad |
Movistar |
Telefonica |
VML |
Argentina |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties Hispanic Latam |
Bronze, Finalist |
Chipeados Distintos |
Tuenti |
Telefonica |
VML |
Argentina |
Creative Excellence Powered by AI |
Smarties Hispanic Latam |
Finalist |
Estoy acá |
La Serenísima Clásico |
Danone |
VML |
Argentina |
Immediate Impact / Promotions |
Smarties Hispanic Latam |
Finalist |
BONAFONT AGUAS FRESCAS |
BONAFONT |
Danone |
Mirum |
Mexico |
Product / Service Launch | Product and / or Service Launch |
Smarties Hispanic Latam |
Bronze, Finalist |
Com Listerine, é Game Over para o Bafo |
Listerine |
Kenvue |
VML |
Brazil |
Gaming Gamification & E-Sports |
Smarties Brazil |
Finalist |
O Mistério de Comfort Segredos |
Comfort |
Unilever |
Ogilvy |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
AS PROMOÇÕES COM MENOS CARA DE PROMOÇÃO DO BRASIL |
Nestle |
Nestle |
Ogilvy |
Brazil |
Customer Journey Marketing - Lead Generation/ CRM | Instant Impact | Customer Journey Marketing - Lead Generation/ CRM |
Smarties Brazil |
Bronze, Finalist (2) |
RisOAT: a receita revolucionária |
Nestlé Aveia |
Nestle |
VML |
Brazil |
Omnichannel Marketing |
Smarties Brazil |
Finalist |
Libertadores Feminina |
Amstel |
Heineken |
HNK LAB |
Brazil |
Marketing Omnichannel (Omnichannel Marketing) |
Smarties Brazil |
Finalist |
Tudo Nosso |
Devassa |
Heineken |
HNK LAB |
Brazil |
Brand Purpose/ Activism |
Smarties Brazil |
Finalist |
Alexa - Modo OFF! |
OFF! |
SC Johnson & Son |
Ogilvy |
Brazil |
Enabling Technologies | Product / Service Launch |
Smarties Brazil |
Finalist (2) |
MorumBIS: o menor trocadilho da história |
BIS |
Mondelez International |
DAVID |
Brazil |
Brand Experience | Brand Experience |
Smarties Brazil |
Bronze, Finalist |
Hotel Bubbaloo |
Bubbaloo |
Mondelez International |
DAVID |
Brazil |
Brand Experience | Social Media Marketing |
Smarties Brazil |
Finalist (2) |
Além da Praia: o Novo Ritmo do Verão |
Neutrogena |
Kenvue |
VML |
Brazil |
Customer (CX) / User Experience (UX) & Design |
Smarties Brazil |
Finalist |
A Casa Mais Hidratada do Brasil |
Neutrogena |
Kenvue |
VML |
Brazil |
Social Media Marketing | Social Media Marketing |
Smarties Brazil |
Bronze, Finalist |
Bubba Lab |
Bubbaloo |
Mondelez International |
DAVID |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
A falta que 1/3 faz |
Dove |
Unilever |
DAVID |
Brazil |
Omnichannel Marketing |
Smarties Brazil |
Finalist |
Páscoa "Retail Media First" |
Lacta |
Mondelez International |
Jüssi |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Silver, Finalist |
Oreo: Estratégia full funnel no Retail Media |
Oreo |
Mondelez International |
Jüssi |
Brazil |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Brazil |
Finalist |
Snickers Missprompting |
Snickers |
Mars |
T&P |
Brazil |
AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising |
Smarties Brazil |
Finalist (2) |
Não dê bombom hoje |
KitKat |
Nestle |
Ogilvy |
Brazil |
Diversity & Inclusion |
Smarties Brazil |
Finalist |
O trio elétrico mais delicioso do Brasil |
Nestle |
Nestle |
Ogilvy |
Brazil |
Product / Service Launch |
Smarties Brazil |
Finalist |
Music Break |
KitKat |
Nestle |
Ogilvy |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Qiddiya Global Launch |
Qiddiya |
Government of Saudi Arabia |
EssenceMediacom |
Saudi Arabia |
Omnichannel Marketing | Cross Digital Media Marketing | Digital Out-of-Home (DOOH) | Omnichannel Marketing | Brand Experience | Data Insights / Contextual Marketing |
Smarties KSA |
Gold (3), Silver (2) |
I See Coke |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Saudi Arabia |
Experimental / Innovation Technology |
Smarties KSA |
Gold |
Supply Chain Hurdles to Record Sales: PS5's Secret Formula! |
PlayStation |
Sony |
EssenceMediacom |
Saudi Arabia |
Product and / or Service Launch | Real Time Marketing | Gaming, Gamification & E-Sports | Data Insights / Contextual Marketing | Experimental / Innovation Technology |
Smarties MENA |
Finalist (5) |
Stalk & Pop- Action Based Audiences |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
United Arab Emirates |
Contextual and Geo Targeting |
Smarties MENA |
Finalist |
Qiddiya Global Launch |
Qiddiya |
Government of Saudi Arabia |
EssenceMediacom |
Saudi Arabia |
Brand Experience | Digital Out-of-Home (DOOH) | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties MENA |
Bronze (2), Finalist (2) |
Coca-Cola's Cheat meals campaign powered by ABA |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
United Arab Emirates |
Data Insights / Contextual Marketing |
Smarties MEA |
Finalist |
World's First City Built for Play |
Qiddiya |
Government of Saudi Arabia |
EssenceMediacom |
Saudi Arabia |
Cross Digital Media Marketing | Data Insights / Contextual Marketing | Brand Experience | Social Media Marketing | Short or Long Form Video | Innovative Use of AI in Advertising |
Smarties MEA |
Silver (2), Finalist (4) |
Hopi Seni Cok Degistirdi |
Hopi |
Boyner Holding |
VML |
Turkey |
Creator / Influencer / Celebrity Marketing | Omnichannel Marketing | Product and / or Service Launch | Social Media Marketing | Short or Long Form Video |
Smarties MEA |
Gold, Bronze, Finalist (3) |
Okey 21 Aral?k - Sabaha Kadar A????z |
OKEY |
Eczacibasi Holding |
VML |
Turkey |
Integrated Ecommerce Innovation & Live Streaming |
Smarties MEA |
Bronze |
Ford Tourneo Courier Not A New Model, A Role Model |
Ford |
The Ford Motor Company |
VML |
Turkey |
Short or Long Form Video | Product and / or Service Launch |
Smarties MEA |
Gold, Silver |
Virtual Alin |
Ford |
The Ford Motor Company |
VML |
Turkey |
Short or Long Form Video |
Smarties MEA |
Gold |
Kim Tutar Seni Kazan! |
Nescafe |
Nestle |
Mindshare |
Turkey |
Omnichannel Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Short or Long Form Video |
Smarties MEA |
Silver (2), Finalist (2) |
Beko Weather Condition - Air Conditioner Campaign |
Beko |
Koç Holding |
Ingage |
Turkey |
Real Time Marketing |
Smarties MEA |
Silver |
Next Level Fresh |
Yumo? |
Unilever |
VML |
Turkey |
Short or Long Form Video | Brand Experience | Real Time Marketing |
Smarties MEA |
Silver, Finalist (2) |
Rhythm of Colors |
Betek Boya |
Nippon Paint |
Mindshare |
Turkey |
Personalization |
Smarties MEA |
Finalist |
Karaca Oscar |
Karaca |
Karaca |
Mindshare |
Turkey |
Product and / or Service Launch |
Smarties MEA |
Finalist |
Elevating Connections: The Daha Daha Journey |
Daha Daha |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion |
Smarties MEA |
Finalist |
Fanta Fest 2024 |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion |
Smarties MEA |
Finalist |
Harnessing First-Party Data for Market Leadership |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Data Insights / Contextual Marketing |
Smarties MEA |
Finalist |
Price Visibility Booster |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Small Budget, Big Impact |
Smarties MEA |
Finalist |
Solo Bamboo Tiktok TTCX Collab Ads |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Social Media Marketing |
Smarties MEA |
Finalist |
Türkiye'yi Etin ?yisiyle Bulu?turuyoruz |
Migros |
Anadolu Grubu |
VML |
Turkey |
Product and / or Service Launch |
Smarties MEA |
Finalist |
adidas Originals Trefoil A pair of classics with a thousand echoes |
adidas Originals |
adidas |
EssenceMediacom |
China |
Cross Platform - All media |
Smarties China |
Bronze |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Gold |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products |
FOTILE |
FOTILE |
Wavemaker |
China |
Data Insights |
Smarties China |
Silver |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
EssenceMediacom |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
EssenceMediacom |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
All Roads Lead to Nike Sportchella |
Nike |
Nike |
Mindshare |
China |
Cross Platform - Digital only | CX Marketing |
Smarties China |
Silver (2) |
PlayStation Playmakers Gathering Stars to Play the Next Generation |
PlayStation |
Sony |
EssenceMediacom |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Silver |
Late-Night Encore |
Haidilao |
Haidilao |
Mindshare |
China |
Brand Experience |
Smarties China |
Silver |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
EssenceMediacom |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
Mindshare |
China |
AI Marketing | Experimental / Innovation Technology |
Smarties China |
Silver (2) |
Lullaby Podcast Series |
Sofy |
Unicharm |
Mindshare |
China |
Social Impact Marketing |
Smarties China |
Bronze |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |
Absa Card Quest |
Absa Bank |
Absa Group |
YONDER |
South Africa |
Impact Media : Gaming, Gamification & E-Sports | Marketing Impact : Lead Generation |
Smarties South Africa |
Silver, Finalist |
Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
Checkers |
Shoprite Holdings |
YONDER |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices | Impact Media : Social Messaging / Chat Apps / Text Messaging | Marketing Impact : Promotional Instant Impact |
Smarties South Africa |
Gold (2), Silver |
Colgate Bright Smiles Bright Future |
Colgate |
Colgate-Palmolive Company |
YONDER |
South Africa |
Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Brand Purpose / Activism |
Smarties South Africa |
Bronze, Finalist |
Dry Goods |
Savanna |
Heineken |
Grey |
South Africa |
Impact Media : Cross Platform Digital Only | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Gold, Silver |
How Do You Eat a KitKat? |
KitKat |
Nestle |
VML |
South Africa |
E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator / Influencer Marketing |
Smarties South Africa |
Gold, Finalist |
KFC Chicken for Breakfast |
KFC |
Yum! Brands |
Mindshare |
South Africa |
E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch |
Smarties South Africa |
Gold, Silver, Bronze |
KFC Kentucky Town Pretoria |
KFC |
Yum! Brands |
Mindshare |
South Africa |
Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact |
Smarties South Africa |
Silver, Finalist |
Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
Nando's |
Nando's |
VML |
South Africa |
E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator Economy | Impact Media : Creator / Influencer Marketing |
Smarties South Africa |
Silver (3) |
PlatAfrica Metaverse Experience by Anglo American |
Anglo American / Sasol / BMW |
BMW |
YONDER |
South Africa |
Experience Technology : Spatial Technology, Metaverse & AR/VR | Marketing Impact : Co-branded Marketing |
Smarties South Africa |
Silver, Finalist |
Spotify Africa Greasy Tunes |
Spotify |
Spotify |
VML |
South Africa |
Marketing Impact : Community Building |
Smarties South Africa |
Finalist |
Stream-EE: WPP Stream Africa’s AI Concierge |
WPP Stream |
WPP |
YONDER |
South Africa |
Experience Technology : Artificial Intelligence |
Smarties South Africa |
Finalist |
Vodacom Hearing Challenge |
Vodacom |
Vodafone |
VML |
South Africa |
Impact Media : Social Media Marketing | Marketing Impact : Co-branded Marketing |
Smarties South Africa |
Silver, Finalist |
Vodacom World of Collectibles |
Vodacom |
Vodafone |
YONDER |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Gold (2), Silver |
What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
Fanta |
The Coca-Cola Company |
YONDER |
South Africa |
Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Silver, Bronze |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Innovative Use of AI in Advertising |
Smarties APAC |
Bronze |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Data Insights / Contextual Marketing | Data Insights / Contextual Marketing |
Smarties APAC |
Gold, Finalist |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
AI-Powered Audience Engagement |
Smarties APAC |
Finalist |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
OpenMind |
Vietnam |
Cross Digital Media Marketing | Social Media Marketing |
Smarties APAC |
Finalist (2) |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Best in Show, Gold (2) |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie: Hydration to Nature Regeneration for Youth |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
Solo Bamboo Toilet Paper Launch |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Product and / or Service Launch | Omnichannel Marketing |
Smarties X |
Finalist (2) |
Dove's Self-Love Drive: Celebrity & Influencers |
Dove |
Unilever |
Ogilvy |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver |
Enfagrow A+: Unlocking Relevance via KOLs |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Gentle Care - Brilliant Digestion Educator |
Enfamil |
Reckitt |
EssenceMediacom |
Indonesia |
Small Budget, Big Impact | Data Insights / Contextual Marketing |
Smarties Indonesia |
Silver (2) |
May Tapang Para Bumangon (Strength to Rise) |
Nescafe |
Nestle |
OpenMind |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Finalist |
Nescafé Kape’t Bisig |
Nescafe |
Nestle |
OpenMind |
Philippines |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Turning "Glass Generation" to #GritGenerati?on |
Milo |
Nestle |
Ogilvy |
Vietnam |
Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing |
Smarties Vietnam |
Silver (2), Bronze |
BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
Social Media Marketing |
Smarties Vietnam |
Silver |
Ahhhraoke - Gamifying The Master Channel |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Vietnam |
Silver, Finalist (2) |
Tet: From Family Trial to Family Bonding |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing |
Smarties Vietnam |
Bronze (2), Finalist |
Coca-Cola 4 Million Fomotion |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Data Insights / Contextual Marketing |
Smarties Vietnam |
Silver |
Coca-Cola Foodmarks |
Coca-Cola |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video |
Smarties Vietnam |
Gold, Silver (3), Bronze, Finalist (2) |
Kinh Do Mooncake: One Day Off Togetherness |
Kinh Do |
Mondelez International |
Wavemaker |
Vietnam |
Social Impact Marketing, Omnichannel Marketing |
Smarties Vietnam |
Silver, Finalist |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
Ogilvy |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |
Local Dragon Rises Above Global Giants |
Bia Saigon |
ThaiBev |
EssenceMediacom |
Vietnam |
Brand Experience |
Smarties Vietnam |
Finalist |
NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 |
Nestlé NAN |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Gold |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
OpenMind |
Vietnam |
Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze, Finalist (2) |
NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS |
Nestle |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Silver |
Nutriboost: New Flavors for the GenZ Curious |
Nutriboost |
The Coca-Cola Company |
T&A Ogilvy |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Silver |
Lucky Twist |
Oreo |
Mondelez International |
Wavemaker |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Bronze |
Ford Bayileri Ödüllü Video Yar??mas? |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
Freezon'da Ya?a Tak?lanlar |
Vodafone |
Vodafone |
VML |
Turkey |
Cross Digital Media Marketing | Instant Impact / Promotion |
Smarties Turkey |
Gold, Bronze |
Okey 21 Aral?k - Sabaha Kadar A????z |
OKEY |
Eczacibasi Holding |
VML |
Turkey |
Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming |
Smarties Turkey |
Gold, Silver (2), Bronze |
BONAFONT AGUAS FRESCAS |
BONAFONT |
Danone |
GroupM |
Mexico |
Product / Service Launch | Product and / or Service Launch |
Smarties Hispanic Latam |
Bronze, Finalist |
Snickers Missprompting |
Snickers |
Mars |
Mirum |
Brazil |
AI Driven Creative Excellence | Big ideas Innovative use of AI in Advertising |
Smarties Brazil |
Finalist (2) |
adidas Originals Trefoil A pair of classics with a thousand echoes |
adidas Originals |
adidas |
GroupM |
China |
Cross Platform - All media |
Smarties China |
Bronze |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Gold |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
GroupM |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products |
FOTILE |
FOTILE |
GroupM |
China |
Data Insights |
Smarties China |
Silver |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
GroupM |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
All Roads Lead to Nike Sportchella |
Nike |
Nike |
GroupM |
China |
Cross Platform - Digital only | CX Marketing |
Smarties China |
Silver (2) |
PlayStation Playmakers Gathering Stars to Play the Next Generation |
PlayStation |
Sony |
GroupM |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Silver |
Late-Night Encore |
Haidilao |
Haidilao |
GroupM |
China |
Brand Experience |
Smarties China |
Silver |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
GroupM |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
GroupM |
China |
AI Marketing | Experimental / Innovation Technology |
Smarties China |
Silver (2) |
Lullaby Podcast Series |
Sofy |
Unicharm |
GroupM |
China |
Social Impact Marketing |
Smarties China |
Bronze |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
GroupM |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |
Vodacom World of Collectibles |
Vodacom |
Vodafone |
VML |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Gold (2), Silver |