Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | McDonald's | Retail | Philippines | 80.1 |
| 2 | Globe Telecom | Telecoms & Utilities | Philippines | 64.1 |
| 3 | Dove | Toiletries & Cosmetics | Philippines | 58.2 |
| 4 | Pond's | Toiletries & Cosmetics | Philippines | 56.1 |
| 5 | Kenny Rogers Roasters | Retail | Philippines | 48.1 |
| 5 | Knorr | Food | Philippines | 48.1 |
| 5 | Universal Robina | Food | Philippines | 48.1 |
| 8 | Cream Silk | Toiletries & Cosmetics | Philippines | 40.9 |
| 9 | FWD Group | Finacial Services | Philippines | 40.0 |
| 9 | Grab | Retail | Philippines | 40.0 |
| 9 | Sting | Soft Drinks | Philippines | 40.0 |
| 12 | Samsung | Technology & Electronics | Philippines | 32.0 |
| 12 | TM | Telecoms & Utilities | Philippines | 32.0 |
| 14 | Unilever | Household & Domestic | Philippines | 28.0 |
| 15 | Bear Brand | Soft Drinks | Philippines | 24.0 |
| 15 | BeautyHub PRO | Toiletries & Cosmetics | Philippines | 24.0 |
| 15 | Colgate | Toiletries & Cosmetics | Philippines | 24.0 |
| 15 | Durex | Pharma & Healthcare | Philippines | 24.0 |
| 15 | Ford | Automotive | Philippines | 24.0 |
| 15 | TNT | Media & Publishing | Philippines | 24.0 |
| 21 | Maggi | Food | Philippines | 20.0 |
| 22 | Wyeth Nutrition | Food | Philippines | 16.0 |
| 23 | Closeup | Toiletries & Cosmetics | Philippines | 12.0 |
| 23 | L'Oréal | Toiletries & Cosmetics | Philippines | 12.0 |
| 23 | Nescafe | Soft Drinks | Philippines | 12.0 |
| 23 | Nido | Soft Drinks | Philippines | 12.0 |
| 27 | Mountain Dew | Soft Drinks | Philippines | 8.9 |
| 27 | Pepsi | Soft Drinks | Philippines | 8.9 |
| 29 | Cleanipedia | Media & Publishing | Philippines | 8.0 |
| 29 | MAC Cosmetics | Toiletries & Cosmetics | Philippines | 8.0 |
| 29 | TRESemme | Toiletries & Cosmetics | Philippines | 8.0 |
| 32 | Avon | Toiletries & Cosmetics | Philippines | 4.0 |
| 32 | Bonakid | Soft Drinks | Philippines | 4.0 |
| 32 | Ensure | Food | Philippines | 4.0 |
| 32 | Gatorade | Soft Drinks | Philippines | 4.0 |
| 32 | Hershey's | Food | Philippines | 4.0 |
| 32 | MPT Mobility | Transport & Tourism | Philippines | 4.0 |
| 32 | Personal Collection | Retail | Philippines | 4.0 |
| 32 | Rebisco | Food | Philippines | 4.0 |
| 32 | UnionBank | Financial Services | Philippines | 4.0 |
| 32 | Visa | Financial Services | Philippines | 4.0 |