Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

APAC 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP APAC 1458.9
2 Wavemaker WPP APAC 888.6
3 Leo Publicis Groupe APAC 751.7
4 Dentsu International Dentsu APAC 730.2
5 EssenceMediacom WPP APAC 549.6
6 GroupM WPP APAC 471.5
7 Ogilvy WPP APAC 428.6
8 Zenith Publicis Groupe APAC 371.2
9 M&C Saatchi APAC 299.9
10 Spark Foundry Publicis Groupe APAC 277.3
11 OMD Worldwide Omnicom Group APAC 275.2
12 PHD Worldwide Omnicom Group APAC 258.0
13 Hakuhodo Hakuhodo DY Group APAC 200.9
14 Starcom Publicis Groupe APAC 173.8
15 Future Creative Network APAC 140.9
16 VML WPP APAC 137.0
17 Omnicom Media Group Omnicom Group APAC 109.5
18 Publicis Media Publicis Groupe APAC 108.6
19 DAC Hakuhodo DY Group APAC 100.5
20 IPG Mediabrands Interpublic Group APAC 97.9
21 Performics Publicis Groupe APAC 94.2
22 Havas Media Group Havas Group APAC 91.3
23 The Brandtech Group APAC 88.3
24 MullenLowe Group Omnicom Group APAC 74.0
24 MullenLowe Group Interpublic Group APAC 74.0
26 Volare Advertising Network APAC 67.0
27 LEO Digital Network APAC 51.4
28 BBDO Worldwide Omnicom Group APAC 47.2
29 FAB APAC 40.7
30 T&P WPP APAC 40.3
31 DDB Worldwide Omnicom Group APAC 36.2
32 BBH Publicis Groupe APAC 35.2
33 DatVietVAC APAC 32.5
34 GOODSTUPH APAC 24.2
35 FCB Interpublic Group APAC 20.2
35 Madison World APAC 20.2
37 Hearts & Science Omnicom Group APAC 20.0
38 Full Sense Group APAC 17.1
39 Cheil Worldwide APAC 12.9
40 Monks APAC 8.1
41 Zoo Media APAC 4.5
42 MSQ Group APAC 4.3
43 ALVA APAC 4.0