Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Pepkor | South Africa | 160.4 |
| 2 | Shoprite Holdings | South Africa | 124.2 |
| 3 | Vodafone | South Africa | 100.2 |
| 4 | Unilever | South Africa | 96.2 |
| 5 | Standard Bank Group | South Africa | 93.3 |
| 6 | MultiChoice | South Africa | 92.1 |
| 7 | Clifford Regenbaum | South Africa | 80.2 |
| 7 | TFG Limited | South Africa | 80.2 |
| 9 | Yum! Brands | South Africa | 80.1 |
| 10 | Heineken | South Africa | 76.2 |
| 11 | Anheuser-Busch InBev | South Africa | 76.1 |
| 12 | Tiger Brands | South Africa | 64.1 |
| 13 | Suzuki | South Africa | 60.2 |
| 14 | The Coca-Cola Company | South Africa | 52.1 |
| 15 | Geewiz | South Africa | 40.1 |
| 15 | Microsoft | South Africa | 40.1 |
| 15 | Mondelez International | South Africa | 40.1 |
| 15 | Nando's | South Africa | 40.1 |
| 15 | Paramount Global | South Africa | 40.1 |
| 15 | The Robinson Group | South Africa | 40.1 |
| 21 | Dentsu | South Africa | 32.0 |
| 22 | Capitec Bank | South Africa | 28.0 |
| 22 | Nestle | South Africa | 28.0 |
| 22 | SPAR Austria AG | South Africa | 28.0 |
| 25 | The Beverage Company | South Africa | 24.0 |
| 25 | The Ford Motor Company | South Africa | 24.0 |
| 27 | Absa Group | South Africa | 20.0 |
| 27 | BMW | South Africa | 20.0 |
| 27 | Sasol | South Africa | 20.0 |
| 30 | RE/MAX | South Africa | 16.0 |
| 31 | Amazon | South Africa | 12.0 |
| 31 | Colgate-Palmolive Company | South Africa | 12.0 |
| 31 | Sanlam | South Africa | 12.0 |
| 31 | Spotify | South Africa | 12.0 |
| 35 | John Deere | South Africa | 8.0 |
| 35 | MTN Group | South Africa | 8.0 |
| 35 | Upstream | South Africa | 8.0 |
| 35 | Walmart | South Africa | 8.0 |
| 39 | Alphabet | South Africa | 4.0 |
| 39 | Centre for Analytics and Behavioural Change | South Africa | 4.0 |
| 39 | SA Rugby | South Africa | 4.0 |
| 39 | WPP | South Africa | 4.0 |