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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Philippines
SMARTIES Philippines - Jury
SMARTIES Philippines - Jury
2025 Jury
2024 Jury
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Jury Chair
Gina Lorenzana
Chief Executive Officer
Belo Medical Group
Maria Celina I. Matias
Vice-President for Marketing
Phoenix Group of Companies
Jury
Lorent Adrias
Chief Marketing Officer
Kenny Rogers Roasters
Bea Atienza
Marketing Director, IBE
Colgate-Palmolive Philippines
Eva Claravall
Business Unit Head, Client Partner / Head of Growth & Marketing
Kantar Insights Division
Carlos Miguel Corrales
Assistant Vice President & Marketing Director - Dairy
Century Pacific Food Inc.
Star Estacio
Director for Marketing
Alaska Milk Corporation
Kristine Go
Former Senior Vice President & Head of Wireless Individual
Smart Communications
Vanee Gosiengfiao
General Manager - Avon Philippines
Avon Cosmetics, Inc.
Mr. Victor C. Janolino
Corporate Marketing Director
Republic Biscuit Corporation
Carlo M. Licuanan
Vice President, Marketing and New Ventures
Universal Robina Corporation
Yasmin Mallari
Assistant Vice President, Corporate Media Group Head
Unilab
Gen dela Peña
Integrated Marketing Communications Head
Monde Nissin Corporation
Ray Pine
Global Director – Hydration
PepsiCo International Beverages (International HQ)
Neil Trinidad
Chief Marketing Officer
GCash
Wence Wenceslao
Senior Global Digital Lead – Beauty & Wellbeing
Unilever
Katrina Yu
Chief Marketing Officer, Jollibee Group Philippines
Jollibee Group
Knowledge Partners
Aileen Ignacio
Qualitative Research Director, Philippines
Toluna
Bernadette Verde
Managing Director, Philippines
Toluna
Screening Council
Ameetess Dira
Chief Marketing Officer
Petzey
Niche Dumlao
Associate Director
MSL
Valerie-Ann Fischer
Co-Founder
Valerie Fischer
Cj Jimenez
Chief Strategy Officer
Publicis JimenezBasic
Mohit Kakar
AOR Lead - Globe Telecom
EssenceMediacom
Miko Manalo
General Manager
Starcom Philippines
Patrick Martin
Founder and Chief Creative Officer
Lit Lab Studios
Joan Miranda
Integrated Communication Manager
MPT South Management Corporation
Leah Quiambao-Carballo
Managing Partner
EssenceMediacom
Keith Rosales
Director - Performance and E-Commerce
Openmind Philippines
Aadya Singhal
Country Manager
Affinity Global Inc.
J. Ratna Juita Sitorus
Regional Partnership Director
PT. Yield Marketing Technology
Bien-Bien Tan
Strategy & Connections Director
Publicis Media
Aditya Tibrewal
GM - Brand Solutions Strategy (Global) | Growth Businesses (IN & MENA)
POKKT | AnyMind
Paolo Toledo
Senior Director - Head of Creative
Globe Telecom
Ragu De Ubago
Planning Manager
Wavemaker
Henson Wongaiham
Co-Founder & Managing Partner
Ad Hoc Marketing
Jury Chair
Pamela Takai
Business Executive Officer / EVP, Dairy Health & Nutrition Solutions
Nestle Philippines, Inc.
@PamelaTakai
Jury
Rohit Dadwal
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
@rohitdadwal
Lorent Adrias
Chief Marketing Officer
Kenny Rogers Roasters
Bea Atienza
Marketing Director, IBE
Colgate-Palmolive Philippines
Edgar Anthony Dacanay
Business Unit Head
Kantar
Isabel Falco
Chief Digital & Marketing Officer
L’Oréal Philippines, Inc
Kristine Go
Former Senior Vice President & Head of Wireless Individual
Smart Communications
Vanee Gosiengfiao
General Manager - Avon Philippines
Avon Cosmetics, Inc.
Michelle Eve de Guzman
Marketing Director
Cebu Pacific Air
Mr. Victor C. Janolino
Corporate Marketing Director
Republic Biscuit Corporation
Crisela Magpayo-Cervantes
VP Head of Media & Marketing Communications
Globe
Anna Marie Mangilin
Chief Marketing Officer, Beauty & Wellbeing Southeast Asia and Country Head for Beauty and Wellbeing Philippines
Unilever
Charmaine B. Pamintuan
Chief Marketing Officer
KFC Philippines
Neil Trinidad
Chief Marketing Officer
GCash
Jury Observer
Katrina Michelle Lim
Senior Research Manager
Kantar
Screening Council
Paula Abjelina
Country Manager, Philippines & Vietnam
Digital Turbine
Carlos Corrales
Skin Care Lead - Philippines
Unilever
Tinee Cruz
Sr. Sales Director - Philippines
DoubleVerify
Kathryn Domingo
GroupM Nexus PH Media Solutions Director, Client Growth
GroupM Nexus
Francis Joseph Dy
Head of Innovation
Wavemaker Philippines
Neha Khullar
Marketing Lead, Asia
The Hershey Company
Abhilash Krishnan
Creative Director - APAC
Digital Turbine
Miko Manalo
General Manager
Starcom Philippines
J Ann Mirasol
ASEA Regional Brand Lead
Sanofi Consumer Healthcare
Trina Nadela
Business Unit Director
MullenLowe TREYNA
Mimmie Ong
Regional Head of Sales, Asia
Wagawin
Justine Isabel Ramos
Account Manager
AnyMind Group
Alvin Tolentino
Head of Accounts
Cheil Philippines, Inc.
Jury Chair
Benjie G. Yap
President Director
Unilever Indonesia
Jury
Rohit Dadwal
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
@rohitdadwal
Leah Camilla Besa-Jimenez
Chief Data Privacy Officer & Group Head – Enterprise Risk Management
PLDT, Inc.
@leahbesajimenez
Cara Confesor-Favila
Marketing Director, Nutrition, Self Care and Germ Protection
Reckitt Mead Johnson
Edgar Anthony Dacanay
Business Unit Head
Kantar
Ilona-Jade Errington
Director, Consumer Marketing
Mastercard
Pia Gonzalez-Colby
Vice President Marketing
Globe Telecom
Michelle Eve de Guzman
Marketing Director
Cebu Pacific Air
Carlo Martin Isla
Marketing Director
Kenvue Philippines
Ada Lazaro
Marketing Director, McDonald’s Asia Business Unit
McDonald’s
Maria Celina I. Matias
Vice-President for Marketing
Phoenix Group of Companies
Lorelei Olalia
Head of Integrated Marketing Communications
foodpanda Philippines
Stefano Andrei Soriano
Vice President - Head of Marketing, Biscuits
Republic Biscuit Corporation
Sharyn Wong
Country General Manager
The Estée Lauder Companies
Screening Council
Nomer Alcazar
Director for Performance and Programmatic
Omnicom Media Group
Ed Dames
Chairman & CEO
DTC Promos, Inc
Kitty Faustino
Partner
Mindshare Philippines
Ace Gapuz
Chief Executive Officer
Blogapalooza Inc.
Ferdinand Jorge
Managing Director - Philippines
Clear M&C Saatchi
Kimmy Maclang
Yasmin Mallari
Assistant Vice President, Corporate Media Group Head
Unilab
Jace Susara
General Manager | Executive Director
.mad Agency by Great Deals E-Commerce Corp.
Henson Wongaiham
Co-Founder & Managing Partner
Ad Hoc Marketing
Important Info
Smarties Winners