With more than 15 years of dynamic Marketing Experience focusing on the F&B industry, Lorent has consistently demonstrated leadership and innovation with the well-known and well-loved brands he handled such as Army Navy, Pizza Hut, Dairy Queen and now, Kenny Rogers Roasters and Seattle’s Best Philippines. 

Lorent is known to be the youngest CMO of these international brands breaking boundaries providing these brands their own "unique" voice and branding. He is deeply committed to his advocacy of equality and innovation - instilling and inspiring others along the way. 

His strong leadership is reflected in his recognition as a Young Market Masters Awardee on Marketing Management in 2023 & Marketing Excellence Awards Marketing Leader of the Year in 2024, showcasing his exceptional marketing acumen. Under his guidance, his brands earned prestigious awards including Marketing Excellence Awards, QSR Media Awards, Dragons of Asia, PANATA, Anvil, Grab Golden Awards, MOBEX Awards among others. 

Lorent’s strategic vision and passion for elevating the food and beverage standards have solidified his reputation as a key player in the industry.