As Director of Client Growth for GroupM Nexus Media Solutions, Kath spearheads the charge in accelerating media addressability across the Philippines. Her passion for data-driven storytelling translates into innovative and effective media solutions for her clients.

As part of GroupM Nexus, the industry leader in digital media performance, Kath leverages her expertise in addressable media transformation to deliver exceptional results for clients.

Her deep understanding of the addressable TV landscape stems from her instrumental role in launching and expanding GroupM's addressable TV capabilities in 2021. This experience, coupled with her previous tenure at Nielsen Media, where she spearheaded TV Audience Measurement (TAM) and Advertising Intelligence (Ad Intel) products for major broadcasters and media agencies, makes her a force to be reckoned with in the industry. 

Beyond the boardroom, Kath indulges her love for culinary arts, exploring new destinations, and immersing herself in TV series, movies, and the captivating world of Shonda Rhimes productions.