Currently, Head of Creative Development for Globe Telecom's Marketing Group.
15 years of experience in the advertising and marketing industry - particularly creatives.

Started off in agency (Publicis JimenezBasic) in Account Management, and then shifted to the Creative Department later on. Began as a below-the-line Copywriter, then moved to above-the-line, and later appointed as Team Leader of digital advertising, and then Associate Creative Director, and then Creative Director. Was then invited to be the pioneering lead of Globe's newly formed in-house creative department in 2020.

Years of experience managing several concept teams as a Creative Director and Head. Has ideated, developed, produced, and executed integrated campaigns from above-the-line, online, and on-ground - with major concentration on digital.

As well as many years of leadership experience heading and building young creative teams to handle demanding accounts, and business-building campaigns that have won both creative and effectiveness awards. Brand experience includes everything from telecommunications, apps and digital platforms, fast-food, fast-moving consumer goods, real estate, fashion, automobiles, pharmaceuticals, beauty products, among others.