With over a decade of Integrated Marketing Communications (IMC) expertise spanning the Philippines and Vietnam, Bien is a proven marketing transformer. She excels at transforming brands to connect deeply with consumers, converting insights into tangible outcomes, and guiding seamless inter-agency collaboration. Bien is also dedicated to fostering a healthier, safer, and more positive work environment—a mindset recognized by her "10 under 30 Advertising Professionals" award.

Bien's holistic perspective comes from diverse experience across brand, media content, media, and creative agencies. Her foundational work with legacy and innovative brands like Coca-Cola (APAC), Reckitt, Ajinomoto, and Samsung now extends to breakthrough challenger brands in FMCG, Retail, Telco, and Banking.