Ed Dacanay rejoined Kantar’s Philippine office last year to be one its Business Unit Heads. He came from a four year stint as Head of Expertise and subsequently Brand and Shopper Domain Lead in Kantar Japan where his team worked with clients on their brand strategy and performance challenges. He was also previously the Innovation domain lead for SEA covering four markets. He has devoted a big part of his over 25 years market research career in Kantar and its previous entities such as Millward Brown and TNS, involved in tracking brand health, testing copies, concepts and products of key clients.