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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
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Europe
Europe
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Wunderman Thompson (South Africa)
MMA Impact London
Europe
4 November, 2021
|
London
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TikTok Information Technologies UK Limited
Bond Dijital Iletisim Teknolojileri ve Reklamcilik Ticaret A.S.
Pepsico (Turkey)
Mindshare Medya (Turkey)
Adclick Africa’s POPIA Guide 2021
Released:
July, 2021
Education Section:
Guidelines
Region:
Europe
,
South Africa
TabMo
Remerge GmbH
MMA EMEA Impact Summary Animation
Released:
June, 2021
Education Section:
Creative Effectiveness
,
Educational Documents
Region:
Europe
,
United Kingdom
Keywords:
EMEA Virtual 2021
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