In MMA’s “Great Debate Series” we discuss the growth frameworks of world-renowned academics with leading marketing experts in Germany. In the first of four panels we debate Dr. Peter Fader’s framework. Fader is professor of marketing at the Wharton School of the University of Pennsylvania and a representative of a customer centric approach. Fader operates on the founding belief that marketers must leverage customer lifetime value. He argues marketers generate the best results when they find the customers most likely to buy their product or service — and then finding more of them.
Dubai, United Arab Emirates, Sunday May 2, 2021 | Nabd, the largest personalized Arabic news app and platform, has launched a new section giving business users access to local, regional, and international financial markets data and up-to-the-minute economic news and information, in Arabic language.
