Europe | Page 27 | MMA / Marketing + Media Alliance

Europe

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MMA EMEA Impact Summary Animation

Released: 
June, 2021
Education Section: 
Creative Effectiveness, Educational Documents
Region: 
Europe, United Kingdom
Keywords: 
EMEA Virtual 2021

EssenceMediacom (Turkey)

State of Industry 2021 - WARC Research - EMEA

Over the time that WARC has carried out this survey with the MMA, the role of mobile in the arsenal of marketers has grown significantly. As smartphone technology becomes more and more sophisticated, the line between the mobile medium and the rest of the online media mix is increasingly blurred. This blurring means the distinction between mobile and the rest of digital is hard to make, leading to fewer respondents this year labelling their strategy as ‘mobile-first’ and only 22% having a separate mobile marketing budget. 

Released: 
June, 2021
Education Section: 
Educational Documents, Research
Region: 
Europe, United Kingdom
Keywords: 
WARC

IMPACT South Africa Virtual 2021

August 12-13, 2021
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Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale up advertising capabilities in the mobile gaming market and offer their wide advertiser network non-intrusive cost-effective in-game ad formats.

Member Mention: 
Anzu Virtual Reality Ltd
News Type: 
MMA Press Release

Nabd Launches Financial Markets Data and News Section

Dubai, United Arab Emirates, Sunday May 2, 2021 | Nabd, the largest personalized Arabic news app and platform, has launched a new section giving business users access to local, regional, and international financial markets data and up-to-the-minute economic news and information, in Arabic language.

Submitter's Company: 
Nabd
Member Mention: 
Nabd
News Type: 
Member Press Release

The Great Debates Germany: Marketing Growth Frameworks

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