Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis
The State of the Industry: Mobile Marketing in EMEA 2020
29 July 2020 – Mobile budgets are being impacted by the COVID-19 outbreak, but mobile remains the fastest growing channel, with nearly all marketing professionals (94%) considering mobile advertising as effective.
Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling than they are today. More CX initiatives will be run by AI and machine learning algorithms, automated software applications, or bots. The question is: Are brands and consumers ready?
