Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impact

NEW YORK, NY – September 16, 2025 – Teads, the omnichannel outcomes platform for the Open Internet, and MMA Global, the marketing trade association dedicated to architecting the future of marketing, today announced the findings of their "2025 State of Video and CTV Report." The new report examines the evolving role of video, its challenges, and its place in an omnichannel marketing strategy.

The top campaigns of 2024 across Europe were revealed during the SMARTIES EUROPE & DACH Awards Gala in Berlin. Innovative use of technology, immersive experiences, and commitment to meaningful causes emerged as the defining themes among Europe’s best of the best.  

Awards were presented across 24 categories during the SMARTIES DACH Awards Gala in Berlin.

The SMARTIES

Unilever and Foundation to Combat Antisemitism Takes Top Honors

New York, NY – July 8, 2024 – MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Melis Ertem as its Türkiye, Middle East, and Africa (MEA) Chief Executive Officer (CEO).