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Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

State of the Industry: Mobile Marketing in EMEA 2021 - MMA EMEA in association with WARC

London, 15 June 2021 – The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. 

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MMA EMEA announces its 2020 Smarties Awards shortlist

November 19, 2020

It’s business as usual as entries pour in, including for the Business Unusual category that honours campaigns that ran as a result of the pandemic

 

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MMA Global Launches Bold New Era as the Marketing + Media Alliance, Advancing Marketers’ Ability to Create Value

MMA’s next chapter outlines what it means to lead proven marketing transformation, powered by groundbreaking, award-winning, CMO-validated models, frameworks, and knowledge

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New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%

Brand as Performance shows brand campaigns lift favorability up to 24%, with consumers who hold favorable opinions buying 4–5x more and driving 6x greater long-term sales impact

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New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic

NEW YORK, NY – September 16, 2025 – Teads, the omnichannel outcomes platform for the Open Internet, and MMA Global, the marketing trade association dedicated to architecting the future of marketing, today announced the findings of their "2025 State of Video and CTV Report." The new report examines the evolving role of video, its challenges, and its place in an omnichannel marketing strategy.

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MMA Announces the Winners of the SMARTIES Europe Awards 2024

The top campaigns of 2024 across Europe were revealed during the SMARTIES EUROPE & DACH Awards Gala in Berlin. Innovative use of technology, immersive experiences, and commitment to meaningful causes emerged as the defining themes among Europe’s best of the best.  

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MMA GERMANY Announces the Winners of the SMARTIES DACH Awards 2024

Awards were presented across 24 categories during the SMARTIES DACH Awards Gala in Berlin.

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Daniel Jäger Chairs the SMARTIES™ DACH 2024 Awards Jury

The SMARTIES

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Alison Payne, Marketing Excellence and Global Brand Director at Heineken is the Jury Chair of the SMARTIES™ Europe Awards

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MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Unilever and Foundation to Combat Antisemitism Takes Top Honors

New York, NY – July 8, 2024 – MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

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