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MMA Ad Fraud Elimination Guidelines 2020

MMA India, in association with mFilterIt, has published the Ad Fraud Elimination Guidelines recommending best practices to combat the challenge through collaborative endeavours of advertisers, agencies and the publishers.

This approach recommends, for the first time ever, how advertisers, agencies and publishers can collaboratively work together, implementing best practices, to combat ad-fraud collectively and holistically. Only then a trust can be ensured throughout the value chain building an effective, RoI driven, and synergetic digital advertising ecosystem.

Released:

November, 2020

Education Section:

Best Practices, Guidelines

Region:

APAC, India, Global

Grab Company Limited (Vietnam)

[India] Unlock Higher ROI in Retail & Ecommerce with Personalization

Dec 9, 2020 · APAC

The session deep dives into the role of personalization in enhancing the ROI for the retail and eCommerce industry and provides a roadmap for improving their personalization efforts across ever-changing customer journey leading to higher revenues and ROI.

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[India] Martech Implementation in BFSI - Challenges & Management

Nov 25, 2020 · APAC

This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.

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[India] Personalized User Experience in the Age of Privacy

Nov 18, 2020 · APAC

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

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[India] Capitalising on Consumer Intelligence to Drive Marketing Performance

Nov 19, 2020 · APAC

With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla, to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

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PT Megasari Makmur (Godrej Indonesia)

[APAC Webinar] Telco Perspective - Embracing New Normal: Deliver Thoughtful and Relevant Communications

Oct 12, 2020 · APAC

No doubt that internet penetration is at its highest growth rate in the past five years, with nearly half the traffic coming from mobile devices. Telco data is critical for marketeers as it can help brands to customise and effectively communicate with their target group through relevant engagement.

PT Google Indonesia

[APAC Webinar] How To Build A Winning Case Study at SMARTIES APAC

Sep 3, 2020 · APAC

MMA is committed to celebrating and honouring the talented teams who are blazing new trails & inspiring the broader marketplace on mobile's impact in the marketing mix via - SMARTIES APAC Awards - the only awards platform to recognise mobile marketing.

This exclusive webinar will share insights on crafting a successful campaign into a SMARTIES APAC winning story.

Coca-Cola Indonesia and GOJEK
Celebrate Moments That Matter with Coca-Cola

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Grab Company Limited (Vietnam)

PT Megasari Makmur (Godrej Indonesia)

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