APAC

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FPT Television Company Limited

Hafele Vietnam LLC

The Retail Media Council is a dedicated MMA India council within the framework of the existing MMA APAC Retail Media Network Ideas Lab (RMNIL). MMA India steps into this as a neutral, industry-led convening body, bringing clarity and a common language to retail media in India.

Retail media is the third wave of digital advertising, after search and social. 20% of total global ad spends now come from retail media, making it one of the fastest growing advertising channels worldwide (Source: WARC Media).

MMA CMO Connect 2026

Aug 12, 2026 | Ho Chi Minh City

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MMA Future Labs 2026

Aug 13, 2026 | Ho Chi Minh City

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Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward

Enesis Group

Attribution

CX / Customer Experience

Data

Marketing Growth

Marketing Organization

The State of AI in Marketing - SEA Report 2026

The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.

Released:

July, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Research, Trends Reports

Region:

APAC, Vietnam

Keywords:

report, vietnam, AI in marketing, AI, 2026, SEA Marketing, State of AI