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Measurement & Attribution

Beyond Reach

Reach tells you your ad was delivered. It doesn't tell you it was remembered.

BEYOND REACH is an industry paper, from MMA India and Publicis Media, which gives Indian marketers a practical way to plan for attention, memory and mental availability, not just impressions.

Released: 
October, 2026
Education Section: 
Trends Reports
Region: 
APAC, India, Global

Kargo Unveils Festive Advertising Solutions for India to Maximise Brand Impact and Consumer Engagement

September 28, 2026

Mumbai, India [20th Aug, 2026] As India enters its peak festive season, brands are preparing to connect with consumers during one of the most high-intent shopping periods of the year. Kargo, a global leader in breakthrough advertising solutions, is bringing together its full suite of capabilities to help brands drive impact across the entire consumer journey, from awareness to consideration and ultimately to store visits and purchase.

Where brands will find their edge this festive season

September 28, 2026

India’s festive opportunity is growing but so is the competition for the same consumer attention.

LinkedIn India Sales Pvt Ltd

Niffler

Lacuna

MMA IMPACT Cambodia 2026

November 12th, 2026 / Phnom Penh
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Laqshya Media Group

What Is The Creative Council?​

A council of 15+ senior creative leaders — including CMOs, CCOs and Creative Directors from leading brands, agencies, publishers, ad tech and media — convened by MMA Indonesia.

Its mandate is to shape the creative agenda for Indonesia's marketing, drive industry thought leadership, and champion Indonesia’s creative excellence on the regional MMA stage.

Why Now

JSW Paints Ltd

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