Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, April 13, 2016

9:00 AM – 9:45 AM Networking

Registration and coffee / Credenciamento e café

9:45 AM – 10:00 AM Remarks

Opening and welcome / Abertura e boas vindas

10:00 AM – 10:30 AM Standard

Passion for leadership / Paixão por liderar

Bernardo Rezende
Coach
Brazil men's national volleyball team
In Partnership With:
10:30 AM – 11:00 AM Standard

Lose programmatic fear / Perdendo o medo da programáica

Daniel Winter
Head of Programmatic
Adsmovil
Páris Piedade Neto
Value Measurement Director
Natura & Co
Gustavo Diamantino
Digital Media Manager
Telefonica | Vivo
Thiago Silva
Digital & Content Marketing Manager
Itau
In Partnership With:
11:00 AM – 11:30 AM Standard

X-Device e a sua relevância para o varejo/ Cross Device and it´s relevance for retailers

Caroline Mayer
Commercial Director Brazil
Criteo
Natalia Dias
Mobile Product Manager LATAM
Netshoes
Adalberto Da Pieve
Marketing Director
Peixe Urbano
In Partnership With:
11:30 AM – 12:00 PM Standard

Entrepreneurs love mobile and here is why / Empreendedores amam mobile e esse é o motivo

Patricia Meirelles
President
Patricia Meirelles TV channel and Lide Futuro
Otávio Tranchesi
VP of Marketing
Magnetis Investimentos
12:00 PM – 12:30 PM Standard

The power of sponsored data / O poder da navegação patrocinada

Lucas Amadeu
General Manager
Vivo Ads
Marcelo Castelo
Partner, Founder and CEO
MUV
Bruno Couto
Marketing & Communication Manager for Latam
Netshoes
In Partnership With:
12:30 PM – 1:55 PM Networking

Lunch / Almoço

1:55 PM – 2:00 PM Remarks

Welcome back / Abertura tarde

Thais Schauff
VP de Operações LATAM
MMA
2:00 PM – 2:30 PM Standard

SMoX Insights: the value of mobile in the mix of Coca-Cola / Insights do SMoX: a importância do mobile no mix da Coca-Cola

Greg Stuart
CEO
Marketing + Media Alliance (MMA)
Tom Daly
Former Group Director, Global Connections
The Coca-Cola Company
2:30 PM – 3:15 PM Standard

An economy outlook of Brazil / Um outlook da economia do Brasil

Ricardo Amorim
Economist and President
Ricam Consultoria
In Partnership With:
3:15 PM – 3:45 PM Standard

Leadership fireside chat / Um papo aberto entre líderes

Ian Borges
Communications and Digital Director
Consumer Products Division at L'Oréal
Anne Karine Napoli
Marketing Director
Vigor
Natacha Volpini
Media & Content and Consumer Relations Director
Heineken Brasil
3:45 PM – 4:15 PM Standard

Conversion or death: success cases in mobile / Conversão ou morte: cases de sucesso em mobile

Fernanda Ribeiro
Sales Vice President
PSafe
Jocasta Bortolacci
Online Media
Magazine Luiza
Gustavo D'Agustini
Online Media and Web Analytics Director
Jotacom
In Partnership With:
4:15 PM – 4:30 PM Networking

Coffee Break

4:30 PM – 5:00 PM Standard

How to build effective metrics for mobile / Criando métricas eficientes em mobile

Guilherme Gomide
CEO
Mirum LATAM
Julien Houdayer
VP Sales LATAM
S4M
Daniel Junowicz
MD LATAM & Africa
AppsFlyer
Marco Scabia
Partner and Director of New Businesses
Logan
In Partnership With:
5:00 PM – 5:30 PM Standard

O despertar da web: AMP, PWA, identidade e pagamentos/ Web awakeness: AMP, PWA, identity and web payments

Newton Neto
Strategic Partner Development
Google
5:30 PM – 5:45 PM Remarks

Wrap Up / Encerramento

5:45 PM – 7:00 PM Networking

Cocktail / Coquetel

In Partnership With:

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