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MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Consumer Engagement
Creative Effectiveness
Social Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Consumer Engagement
Creative Effectiveness
Social Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
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​​​​​​​The Boardroom Verdict: MMA India's Board POV on AI, Creative, and Commerce

July 30, 2026

Get in on MMA India's Q3 board conversation, drawn from a room deliberately weighted toward marketers but spanning agencies, tech enablers, and publishers.

Advertising Has Never Been Smarter or More Forgettable

July 30, 2026

Prrincey Roy - Co-Founder & CEO, Huella

Over the last decade, advertising technology has become remarkably sophisticated.

We can identify the right audience, reach them at the right moment, optimise every impression and measure almost every action that follows. We have better data, smarter bidding, sharper audience segments and more detailed attribution than ever before.

That is real progress.

$250B by 2030: The four forces shaping the future of India’s commerce

July 30, 2026

According to the latest report by Deloitte and Google on the future of commerce in India, India’s e-retail market is projected to skyrocket nearly threefold from $90 billion in 2025 to surpass $250 billion

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