Global

India’s ecommerce battlefield gets fiercer every festive season. Ad spends surge, competition peaks, and brands fight for milliseconds of shopper attention.

But the most successful marketers aren’t simply spending more — they’re spending smarter.
They’re using AI, retail data, and automation to make every rupee count.

For years, marketers have insisted that attention is the new currency. But anyone working inside today’s digital ecosystem knows the truth is a little more complicated: the attention economy isn’t just evolving, it’s fragmenting. And as platforms, consumers, formats, and algorithms continue to shift, it’s becoming clear that not all attention is equal.