AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation - pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.
India’s ecommerce battlefield gets fiercer every festive season. Ad spends surge, competition peaks, and brands fight for milliseconds of shopper attention.
But the most successful marketers aren’t simply spending more — they’re spending smarter.
They’re using AI, retail data, and automation to make every rupee count.
