MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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Events

The State of Personalization

Tuesday, November 4, 2025 - 12:00pm to 1:00pm EST

CX / Customer Experience

Data

Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are pursuing personalization at scale—where it's working, where it's stuck, and what it takes to accelerate impact. Marketers report meaningful lifts from personalization, yet most programs still lean on manual execution and fragmented workflows. This session unpacks the reality behind the buzz and gives you a blueprint to move faster, smarter, and more profitably.

What You'll Learn

Region:

Global

Speakers:

Vassilis Bakopoulos

SVP – Head of Industry Research

Marketing + Media Alliance

Duncan Avis

Principal, EY Studio+ and Global Marketing Leader

Henry Cowling

Chief Innovation Officer

Monks

Stefan Marcus

Digital Marketing Manager

Bayer UK

Allison Bolyard

Senior VP, Consumer Experience Officer

Altria

Kathleen James

Vice President - Channel Marketing

SiriusXM

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Why Isn’t Marketing on the Balance Sheet (and Why Doesn’t the CFO Trust You)?

Tuesday, November 11, 2025 - 1:30pm to 2:30pm EST

Attribution

Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In the first session we dive into the obstacles for Marketing in demonstrating impact in a way a CFO can trust. We’ll explore what it takes to link marketing activities to outcomes that matter and how to close the communication gap between Finance and Marketing. Walk away with actionable ideas to elevate Marketing’s financial fluency and secure its place as a measurable, strategic asset.

Region:

Global

Speakers:

Sean Macnew

CFO

Vox Media

Domenic DiMeglio

CMO & Chief Data Officer

Paramount Streaming

Scott McDonald, Ph.D.

CEO & President

ARF

Frank Findley

Executive Director

Marketing Accountability Standards Board

Rex Briggs

Chief AI Officer, Claritas

SME, MMA Global

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Defending Brand Marketing – Why Is It So Hard?

Wednesday, November 19, 2025 - 12:00pm to 1:00pm EST

Attribution

Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? The second session will explore the persistent challenge of defending brand investment inside the boardroom. We’ll unpack what marketers are getting right (and wrong) in how they measure brand impact. Learn how to reframe brand as a long-term value driver, not a discretionary spend, and gain practical strategies to protect and prioritize brand investment.

Region:

Global

Speakers:

Jill Pratt

Senior Vice President, Chief Marketing Officer

Campbell’s

David Mogensen

VP of Global Marketing

Uber

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Ben Skrainka

Principal Economist

Amazon

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MTA, MMM, RCTs … What Is the Truth and What Can You Trust?

Wednesday, December 3, 2025 - 12:00pm to 1:00pm EST

Attribution

The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. The final session breaks down the strengths and weaknesses of today’s leading methods, explores whether AI introduces clarity or confusion, and tackles the biggest question of all: do we really believe the numbers? Join us to cut through the noise and learn how to instill confidence in your measurement approach with stakeholders across the business.

Region:

Global