Webinars | MMA / Marketing + Media Alliance

MMA Free Webinar Series

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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The State of Brand Marketing Accountability

The State of Brand Marketing Accountability

Mar 19, 2026 · Global

The question isn’t whether to measure brand. It’s whether you can afford not to.

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates Brand Accountable organizations from those that are Brand Vulnerable—and how to strengthen your ability to defend (and grow) brand investment.

Hear how brand marketing leaders use measurement insights in planning and budget conversations. 

Register
Vassilis Bakopoulos Christine Schrader Rose Stark
Test. Prove. Scale. Winning Value-Driven Growth in 2026

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Mar 26, 2026 · Global

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:

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Kalpana Sehwani
Agents
Members Only

Agents

Mar 31, 2026 · Global
Hands-on with RAG Agents, GEMS and Custom GPTs to build useful agents fast.
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Rex Briggs Caleb Briggs
Multi-Agent Networks
Members Only

Multi-Agent Networks

Apr 2, 2026 · Global
Moving beyond the individual agent to a team of specialists. We explore how to network a "Data Analyst Agent," a "Persona Agent," and a "Creative Agent" into a single loop, utilizing the network effect to drive ROI and consistency.
Register
Rex Briggs Caleb Briggs
The Future of Work in Marketing
Members Only

The Future of Work in Marketing

Apr 3, 2026 · Global
Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.
Register
Rex Briggs Caleb Briggs

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The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.
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