At the conclusion of the webinar, participants will be able to:
(1) Gather information on the eCommerce landscape in Indonesia, India, and Vietnam
(2) Identify key challenges and opportunities in Indonesia, India, and Vietnam market
(3) Develop an effective eCommerce strategy for entering or expanding the market
For years, marketers have insisted that attention is the new currency. But anyone working inside today’s digital ecosystem knows the truth is a little more complicated: the attention economy isn’t just evolving, it’s fragmenting. And as platforms, consumers, formats, and algorithms continue to shift, it’s becoming clear that not all attention is equal.
The Modern Marketing Reckoner 2025 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, technological disruption, and shifting consumer values. This edition goes beyond operational efficiency to explore how marketing drives business growth, long-term brand equity, and societal impact. It examines the evolution of leadership in marketing, emphasizing the role of CMOs and brand custodians as key drivers of growth and transformation.
