APAC

A special MarTech, Data & CX Council-exclusive MMA India Café brought together leaders from McDonald’s, Google Cloud, Federal Bank, Exotel, WebEngage, AkzoNobel, TransUnion, Tata Communications and more. Outcome: the most actionable CX shift - where real-time signals, prescriptive analytics and “human-in-the-loop” design move CX from a score to a company-wide culture.

MMA Global India announced the appointment of Gunjan Khetan, Director Marketing at Perfetti Van Melle India, to its Advisory Board. This appointment reflects Khetan’s significant contributions to advancing the marketing landscape in India. With over 800 member companies worldwide, MMA Global brings together marketers, martech, and media organizations to collaboratively shape the future of marketing while delivering growth in the present.

JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH

The era of ‘Do It For Me’ will replace ‘Show Me Everything’ as AI simplifies personalization and more - said one of the participating speakers.