Member Press Release

In response to the recent change in Apple’s tracking approval requirements, Germany-based Sponsormob has adapted its system to track apps through the use of an encrypted hash of the device’s MAC (Media Access Control) address. This tracking method replaces that of tracking the device’s UDID, its “Unique Device Identifier” or serial number.

Sponsormob recently opened a sales office in Austin, Texas. The U.S. base of operations will focus on expanding the client base and management of current North American clients. Founded in 2006, Sponsormob is a leading provider of mobile advertising in Europe working with clients around the world. The company has grown from a staff of three in 2009 to twenty-five full-time employees today and has doubled its profitability year on year since its founding.

The growth of tablets continues to surpass all expectations, throwing the PC industry into disarray and turning the heads of everyone from your three year-old to educationists to corporate buyers across the board.

The iPad is so popular that publishers and other content-rich industries are forced to reposition their wares for it or risk failure. A powerful wave of content ‘applification’ has swept over many industries. Are you ready for it?

March 23, 2012---

Industry-leading entertainment marketing agency Trailer Park is pleased to announce Jason Friedlander has joined the company as Senior Director, User Experience and Strategy, Mobile. Working closely with Evan Geerlings, Trailer Park’s VP, Mobile, Friedlander will assume a hybrid creative director/user experience role, overseeing creative direction for all mobile products and implementing a user-centered design approach within the division. He will also be responsible for developing strategic solutions based on clients’ project needs.

BuzzCity announces joint research initiative to improve advertiser results

London March 22, 2012. BuzzCity announced today that it is intensifying steps to safeguard ad quality across mobile advertising networks, by undertaking a study with Computer Science researchers from the National University of Singapore (NUS).

BEDFORD, Mass. and ARLINGTON, Va., February 27,2012 —The 2ergo Americas acquisition extends SoundBite’s client base to include leading companies in the telecom, media and consumer packaged goods industries while enhancing SoundBite’s existing mobile marketing offering with self-service SMS, mobile coupons, QR code and mobile web platforms, as well as carrier-grade scalability and Latin American connectivity. The acquired business operates principally in North America and brings SoundBite a talented, committed team with deep mobile marketing expertise.

South African company launches and signs first deal at Frankfurt Book Fair

The recent launch of mobile app developer Snapplify gives the publishing market a full turnkey solution for transforming their content into mobile apps within minutes, for global distribution via the Apple App Store. It is the first to offers this kind of service to publishers at zero upfront cost.

New York, NY and Kaiserslautern, Germany, March 12, 2012 – During an Emerging Technology session at SXSW Interactive, Netbiscuits, the world's leading platform for the development and delivery of next generation mobile web applications across all mobile and connected devices, introduced Tactile, an efficient design and development framework that utilizes today's web standards to enable the seamless creation and delivery of engaging mobile web experiences.