Member Press Release | Page 40 | MMA Global

Member Press Release

March 23, 2012---

Industry-leading entertainment marketing agency Trailer Park is pleased to announce Jason Friedlander has joined the company as Senior Director, User Experience and Strategy, Mobile. Working closely with Evan Geerlings, Trailer Park’s VP, Mobile, Friedlander will assume a hybrid creative director/user experience role, overseeing creative direction for all mobile products and implementing a user-centered design approach within the division. He will also be responsible for developing strategic solutions based on clients’ project needs.

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BuzzCity announces joint research initiative to improve advertiser results

London March 22, 2012. BuzzCity announced today that it is intensifying steps to safeguard ad quality across mobile advertising networks, by undertaking a study with Computer Science researchers from the National University of Singapore (NUS).

BEDFORD, Mass. and ARLINGTON, Va., February 27,2012 —The 2ergo Americas acquisition extends SoundBite’s client base to include leading companies in the telecom, media and consumer packaged goods industries while enhancing SoundBite’s existing mobile marketing offering with self-service SMS, mobile coupons, QR code and mobile web platforms, as well as carrier-grade scalability and Latin American connectivity. The acquired business operates principally in North America and brings SoundBite a talented, committed team with deep mobile marketing expertise.

South African company launches and signs first deal at Frankfurt Book Fair

The recent launch of mobile app developer Snapplify gives the publishing market a full turnkey solution for transforming their content into mobile apps within minutes, for global distribution via the Apple App Store. It is the first to offers this kind of service to publishers at zero upfront cost.

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New York, NY and Kaiserslautern, Germany, March 12, 2012 – During an Emerging Technology session at SXSW Interactive, Netbiscuits, the world's leading platform for the development and delivery of next generation mobile web applications across all mobile and connected devices, introduced Tactile, an efficient design and development framework that utilizes today's web standards to enable the seamless creation and delivery of engaging mobile web experiences.

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Rapid Growth Prompts West Coast Expansion of Direct Digital Marketing Company AKRON, Ohio – December 16, 2011 – Knotice, a leading provider of direct digital marketing software and services, announces the opening of its Seattle office. This move reflects the company’s rapid growth and continued self-funded expansion.
Results from Sampling of 701 Million Emails Sent Nationally in 11 Industry Segments Reveal Surprising Mobile User Behavior by Device Type, Includes Click Activity AKRON, Ohio -- November 30, 2011 -- Knotice, a leading provider of direct digital marketing software and services, today announces the release of its “Mobile Email Opens Report: First Half 2011," featuring valuable data on the percentage of email opens and click activity via mobile device across 11 industry segments, including retail, hospitality, telecommunications, healthcare and more.

Sept. 12, 2011—Priming movie fans for Alcon Entertainment’s Sept. 23rd release of the Charles Martin Smith-directed Dolphin Tale, Trailer Park Mobile developed the mobile game Fling-A-Fish. The game is currently available for download in the Apple App Store for iPhone and iPads, and the Android market for phones and tablets. Dolphin Tale: Fling-A-Fish features Winter, whose amazing true story the film is based on.

PRESS RELEASE

Answering Client Demand and New Business Gains, Trailer Park Announces Promotion of Key Executives and New Creative Service Divisions