Mobile marketing

Auto marketers’ challenge: building channels to reach mobile shoppers

February 27, 2015

Marketers that develop new channels to reach mobile shoppers will be the winners in the automotive space this year as brands boost budgets to establish their identity with on-the-go buyers and hard-to-reach millennials.

JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things

January 27, 2015

In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the Canada marketplace, the company describes itself as “a testing ground for the activation of next-generation connected devices." The Toronto-based firm’s goal is to build a platform capable of talking to a variety of devices with the aim of driving store visits.

Infobip extends 2-way SMS messaging coverage to 40 countries

Infobip extends 2-way SMS messaging coverage to 40 countries

National numbers and short codes available to engage billions of mobile users across global markets including U.S., Brazil, China, Russia and South Africa

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Infobip

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Marriott Mobile App Launch

To stand out in the crowded travel marketing space and excite its target audience, Marriott needed to try something different. Beeby Clark+Meyler helped them achieve this by tapping into the ubiquitous smartphone itself as a secret marketing weapon. Our strategy: surround the traveler with a plea from his smartphone. The phone "pitched" the traveler on the benefits of getting the new free Marriott mobile app, and getting them both a vacation.

Express Delivers #OneHotDate Using Rich Media Messaging

It was one hot Valentine’s Day for Express shoppers as the retailer worked with Iris Mobile to create a special holiday campaign using Rich Media Messaging (RMM).

Valentine's Day Campaign

Valentine's Day Campaign

5 Mobile Advertising Trends for 2014

April 14, 2014

You Had Me At “HelloWorld” ePrize Announces Name Change and New SaaS Platform

After 15 years as ePrize, the digital marketing and creative firm unveils new name and rich consumer engagement platform

PLEASANT RIDGE, MI -- (Jan. 16, 2014)

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CEO HelloWorld (formerly ePrize)

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Express Opts for Rich Media Messaging to Boost Sales

Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when Morgan Stanley has projected retail sales to be the weakest since 2008.

Mobile Marketing Campaign

Retail Mobile Marketing

Retail Mobile Campaign

Mobile Marketing Campaign

Mobile Campaign

SMS

MMS

Retail Mobile Marketing

Retail Mobile Campaign

Chicago Shakespeare Theater, Leo Burnett & Iris Mobile wins BIG with over 10 awards for “Sunday in the Park with George”

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.

Mobile Marketing Campaign